---
title: "Command: search popularity and Share of Search worldwide"
description: "Command is hook brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/command"
publisher: "Brandwave"
---

# Command: search popularity and Share of Search worldwide

Command is hook brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Command
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among soap dispenser brands**: 43.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soap dispenser brands | 1 | 43.4% | 368K |

- [Soap dispenser brands](/demand/global-en/categories/soap-dispenser-brands)

## How has branded search demand for Command changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Command worldwide held steady at 368K.
- Across the 11 months ending August 2026, Command’s estimated Share of Search among soap dispenser brands worldwide peaked at 46.9% in January 2026 and was lowest at 14.3% in May 2026.

## How did search popularity change for soap dispenser brands worldwide in August 2026?

- In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.
- In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.
- In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.
- In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%.
- Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soap dispenser brands | 368K | 43.2% | 1 |
| Nov 2025 | Soap dispenser brands | 368K | 39.8% | 1 |
| Dec 2025 | Soap dispenser brands | 368K | 40.6% | 1 |
| Jan 2026 | Soap dispenser brands | 450K | 46.9% | 1 |
| Feb 2026 | Soap dispenser brands | 301K | 39.3% | 1 |
| Mar 2026 | Soap dispenser brands | 368K | 44.1% | 1 |
| Apr 2026 | Soap dispenser brands | 368K | 42.6% | 1 |
| May 2026 | Soap dispenser brands | 301K | 14.3% | 2 |
| Jun 2026 | Soap dispenser brands | 301K | 41.2% | 1 |
| Jul 2026 | Soap dispenser brands | 301K | 42% | 1 |
| Aug 2026 | Soap dispenser brands | 368K | 43.4% | 1 |
| Sep 2026 | Soap dispenser brands | — | — | — |

## How is Command measured?

Brandwave collects information about searches that people make online using Command’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “command”

## Which soap dispenser brands compete with Command?

- [Joseph Joseph](/demand/global-en/brands/joseph-joseph): Head-to-head: /demand/global-en/compare/command-vs-joseph-joseph
- [Umbra](/demand/global-en/brands/umbra): Head-to-head: /demand/global-en/compare/command-vs-umbra
- [Yamazaki](/demand/global-en/brands/yamazaki): Head-to-head: /demand/global-en/compare/command-vs-yamazaki
- [Simplehuman](/demand/global-en/brands/simplehuman): Head-to-head: /demand/global-en/compare/command-vs-simplehuman
- [Oxo](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/command-vs-oxo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Command: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/command

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/command. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.