--- title: "Columbia: search popularity and Share of Search worldwide" description: "Columbia is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/columbia" publisher: "Brandwave" --- # Columbia: search popularity and Share of Search worldwide Columbia is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Columbia - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among jackets**: 0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jackets | 6 | 0.01% | 880 | | Fleece brands | 5 | 0.01% | 880 | | Hiking boots | 5 | 0.1% | 880 | - [Jackets](/demand/global-en/categories/jackets) - [Fleece brands](/demand/global-en/categories/fleece-brands) - [Hiking boots](/demand/global-en/categories/hiking-boots) ## How has branded search demand for Columbia changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Columbia worldwide rose from 480 to 880. - Across the 11 months ending August 2026, Columbia’s estimated Share of Search among jackets worldwide held steady, from <0.01% to 0.01%. - Across the 11 months ending August 2026, Columbia’s estimated Share of Search among fleece brands worldwide held steady, from <0.01% to 0.01%. - Across the 11 months ending August 2026, Columbia rose from 6th to 5th among hiking boots worldwide. ## How did search popularity change for jackets worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%. - In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%. - In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. ## How did search popularity change for fleece brands worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among fleece brands worldwide, at 25.3%. - In August 2026, Patagonia lost estimated Share of Search among fleece brands worldwide, from 39.7% to 37.9%. - In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 26.5% to 25.3%. - In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. ## How did search popularity change for hiking boots worldwide in August 2026? - In August 2026, Salomon gained estimated Share of Search among hiking boots worldwide, from 15% to 15.7%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. - Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026. - Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jackets | 480 | <0.01% | 6 | | Nov 2025 | Jackets | 1K | <0.01% | 6 | | Dec 2025 | Jackets | 590 | <0.01% | 6 | | Jan 2026 | Jackets | 720 | <0.01% | 6 | | Feb 2026 | Jackets | 480 | <0.01% | 6 | | Mar 2026 | Jackets | 720 | <0.01% | 6 | | Apr 2026 | Jackets | 720 | 0.01% | 6 | | May 2026 | Jackets | 720 | <0.01% | 6 | | Jun 2026 | Jackets | 720 | 0.01% | 6 | | Jul 2026 | Jackets | 880 | 0.01% | 6 | | Aug 2026 | Jackets | 880 | 0.01% | 6 | | Sep 2026 | Jackets | — | — | — | | Oct 2025 | Fleece brands | 480 | <0.01% | 5 | | Nov 2025 | Fleece brands | 1K | <0.01% | 5 | | Dec 2025 | Fleece brands | 590 | <0.01% | 5 | | Jan 2026 | Fleece brands | 720 | <0.01% | 5 | | Feb 2026 | Fleece brands | 480 | <0.01% | 5 | | Mar 2026 | Fleece brands | 720 | <0.01% | 5 | | Apr 2026 | Fleece brands | 720 | 0.01% | 5 | | May 2026 | Fleece brands | 720 | 0.01% | 5 | | Jun 2026 | Fleece brands | 720 | 0.01% | 5 | | Jul 2026 | Fleece brands | 880 | 0.01% | 5 | | Aug 2026 | Fleece brands | 880 | 0.01% | 5 | | Sep 2026 | Fleece brands | — | — | — | | Oct 2025 | Hiking boots | 480 | 0.06% | 6 | | Nov 2025 | Hiking boots | 1K | 0.11% | 5 | | Dec 2025 | Hiking boots | 590 | 0.08% | 5 | | Jan 2026 | Hiking boots | 720 | 0.09% | 5 | | Feb 2026 | Hiking boots | 480 | 0.07% | 6 | | Mar 2026 | Hiking boots | 720 | 0.08% | 5 | | Apr 2026 | Hiking boots | 720 | 0.09% | 5 | | May 2026 | Hiking boots | 720 | 0.08% | 5 | | Jun 2026 | Hiking boots | 720 | 0.07% | 5 | | Jul 2026 | Hiking boots | 880 | 0.1% | 5 | | Aug 2026 | Hiking boots | 880 | 0.1% | 5 | | Sep 2026 | Hiking boots | — | — | — | ## How is Columbia measured? Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “columbia nz” ## Which jackets compete with Columbia? - [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/columbia-vs-patagonia - [Arc'teryx](/demand/global-en/brands/arcteryx): Head-to-head: /demand/global-en/compare/arcteryx-vs-columbia - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/columbia-vs-the-north-face - [Barbour](/demand/global-en/brands/barbour): Head-to-head: /demand/global-en/compare/barbour-vs-columbia - [Canada Goose](/demand/global-en/brands/canada-goose): Head-to-head: /demand/global-en/compare/canada-goose-vs-columbia ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Columbia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/columbia This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.