--- title: "Color Wow: search popularity worldwide" description: "Color Wow is a professional haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/color-wow" publisher: "Brandwave" --- # Color Wow: search popularity worldwide Color Wow is a professional haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Color Wow - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among professional haircare and styling brands**: 2.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Professional haircare and styling brands | 7 | 2.8% | 110K | - [Professional haircare and styling brands](/demand/global-en/categories/professional-haircare-brands) ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Color Wow was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Color Wow is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Redken | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Olaplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oribe | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Pureology | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | K18 | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Moroccanoil | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Color Wow | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Kevin.Murphy | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | ghd | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Color Wow - Asked ChatGPT "What are the best professional haircare and styling brands?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Oribe, 6. Color Wow, 7. ghd, 8. Moroccanoil, 9. K18 - Asked ChatGPT "What's the best professional haircare and styling brand for salon-quality hair care?": 1. Kérastase, 2. Redken, 3. Oribe, 4. Olaplex, 5. Pureology - Searched Google, AI Overview "professional haircare brands": 1. Oribe, 2. Olaplex, 3. K18, 4. Moroccanoil, 5. Kevin.Murphy, 6. Redken, 7. Kérastase, 8. Pureology Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Color Wow changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Color Wow worldwide held steady at 110K. - Across the 12 months ending September 2026, Color Wow’s share of searches among professional haircare and styling brands worldwide held steady at 2.8%. ## How did search popularity change for professional haircare and styling brands worldwide in September 2026? - In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 11.4% of the searches. - In September 2026, Moroccanoil lost share of searches among professional haircare and styling brands worldwide, from 11.5% to 9.4%. - Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026. - Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. - Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Professional haircare and styling brands | 110K | 2.8% | 7 | | Nov 2025 | Professional haircare and styling brands | 135K | 2.4% | 7 | | Dec 2025 | Professional haircare and styling brands | 135K | 2.8% | 7 | | Jan 2026 | Professional haircare and styling brands | 110K | 2.6% | 7 | | Feb 2026 | Professional haircare and styling brands | 90.5K | 2.5% | 7 | | Mar 2026 | Professional haircare and styling brands | 90.5K | 2.1% | 8 | | Apr 2026 | Professional haircare and styling brands | 74K | 2% | 8 | | May 2026 | Professional haircare and styling brands | 74K | 1.9% | 8 | | Jun 2026 | Professional haircare and styling brands | 90.5K | 2.6% | 7 | | Jul 2026 | Professional haircare and styling brands | 90.5K | 2.2% | 8 | | Aug 2026 | Professional haircare and styling brands | 90.5K | 2.3% | 7 | | Sep 2026 | Professional haircare and styling brands | 110K | 2.8% | 7 | ## How are Color Wow’s branded searches counted? Brandwave collects information about searches that people make online using Color Wow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “color wow” ## Which professional haircare and styling brands compete with Color Wow? - [Kérastase](/demand/global-en/brands/kerastase) - [Olaplex](/demand/global-en/brands/olaplex) - [ghd](/demand/global-en/brands/ghd-hair) - [Moroccanoil](/demand/global-en/brands/moroccanoil): Head-to-head: /demand/global-en/compare/color-wow-vs-moroccanoil - [Redken](/demand/global-en/brands/redken): Head-to-head: /demand/global-en/compare/color-wow-vs-redken - [Kevin.Murphy](/demand/global-en/brands/kevin-murphy): Head-to-head: /demand/global-en/compare/color-wow-vs-kevin-murphy - [Oribe](/demand/global-en/brands/oribe): Head-to-head: /demand/global-en/compare/color-wow-vs-oribe - [Pureology](/demand/global-en/brands/pureology): Head-to-head: /demand/global-en/compare/color-wow-vs-pureology - [K18](/demand/global-en/brands/k18-hair) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Color Wow: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/color-wow This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/color-wow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.