--- title: "COLLINS: search popularity worldwide" description: "A brand design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/collins-agency" publisher: "Brandwave" --- # COLLINS: search popularity worldwide A brand design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: COLLINS - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among branding agencies**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Branding agencies | 6 | 1.3% | 1.2K | | Brand strategy agencies | 8 | 1.7% | 1.2K | - [Branding agencies](/demand/global-en/categories/branding-agencies) - [Brand strategy agencies](/demand/global-en/categories/brand-strategy-agencies) ## Top branding agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, COLLINS was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. COLLINS is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pentagram | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | COLLINS | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Red Antler | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Koto | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Landor | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Wolff Olins | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | DesignStudio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Interbrand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about branding agencies - Asked ChatGPT "Which branding agency should I hire?": 1. Red Antler, 2. Koto - Asked ChatGPT "What are the best branding agencies?": 1. Pentagram, 2. COLLINS, 3. Landor, 4. Wolff Olins, 5. Koto, 6. Red Antler - Asked ChatGPT "What's the best branding agency for a new identity?": 1. Pentagram, 2. COLLINS, 3. Koto, 4. Red Antler - Searched Google, AI Overview "best branding agency": 1. Pentagram Not named in any answer: DesignStudio and Interbrand. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for COLLINS changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for COLLINS worldwide rose from 1.1K to 1.2K. - Across the 12 months ending September 2026, COLLINS’s share of searches among branding agencies worldwide held steady, from 1.1% to 1.3%. - Across the 12 months ending September 2026, COLLINS’s share of searches among brand strategy agencies worldwide held steady, from 1.3% to 1.7%. ## How did search popularity change for branding agencies worldwide in September 2026? - In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%. - In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%. - In September 2026, Interbrand lost share of searches among branding agencies worldwide, from 13.3% to 12.4%. - Estimated monthly branded searches for Wolff Olins worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026. - Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## How did search popularity change for brand strategy agencies worldwide in September 2026? - In September 2026, Landor gained share of searches among brand strategy agencies worldwide, from 42.5% to 46.4%. - In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%. - In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%. - In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%. - In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%. - In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Branding agencies | 1.1K | 1.1% | 6 | | Nov 2025 | Branding agencies | 1.4K | 1.4% | 6 | | Dec 2025 | Branding agencies | 1.2K | 1.3% | 6 | | Jan 2026 | Branding agencies | 1.2K | 1.1% | 6 | | Feb 2026 | Branding agencies | 1.3K | 1.4% | 6 | | Mar 2026 | Branding agencies | 1.4K | 1.3% | 6 | | Apr 2026 | Branding agencies | 1.1K | 1.2% | 6 | | May 2026 | Branding agencies | 1.2K | 1.3% | 6 | | Jun 2026 | Branding agencies | 1.1K | 1.1% | 6 | | Jul 2026 | Branding agencies | 1.3K | 1.4% | 6 | | Aug 2026 | Branding agencies | 1.2K | 1.3% | 6 | | Sep 2026 | Branding agencies | 1.2K | 1.3% | 6 | | Oct 2025 | Brand strategy agencies | 1.1K | 1.3% | 8 | | Nov 2025 | Brand strategy agencies | 1.4K | 1.8% | 8 | | Dec 2025 | Brand strategy agencies | 1.2K | 1.7% | 8 | | Jan 2026 | Brand strategy agencies | 1.2K | 1.6% | 8 | | Feb 2026 | Brand strategy agencies | 1.3K | 1.9% | 8 | | Mar 2026 | Brand strategy agencies | 1.4K | 1.8% | 8 | | Apr 2026 | Brand strategy agencies | 1.1K | 1.5% | 8 | | May 2026 | Brand strategy agencies | 1.2K | 1.6% | 8 | | Jun 2026 | Brand strategy agencies | 1.1K | 1.5% | 8 | | Jul 2026 | Brand strategy agencies | 1.3K | 1.9% | 8 | | Aug 2026 | Brand strategy agencies | 1.2K | 1.8% | 8 | | Sep 2026 | Brand strategy agencies | 1.2K | 1.7% | 8 | ## How are COLLINS’s branded searches counted? Brandwave collects information about searches that people make online using COLLINS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “collins brand agency” - “collins design agency” - “wearecollins” ## Which branding agencies compete with COLLINS? - [DesignStudio](/demand/global-en/brands/designstudio) - [Landor](/demand/global-en/brands/landor) - [Interbrand](/demand/global-en/brands/interbrand): Head-to-head: /demand/global-en/compare/collins-agency-vs-interbrand - [Koto](/demand/global-en/brands/koto): Head-to-head: /demand/global-en/compare/collins-agency-vs-koto - [Red Antler](/demand/global-en/brands/red-antler): Head-to-head: /demand/global-en/compare/collins-agency-vs-red-antler - [Pentagram](/demand/global-en/brands/pentagram): Head-to-head: /demand/global-en/compare/collins-agency-vs-pentagram - [Wolff Olins](/demand/global-en/brands/wolff-olins): Head-to-head: /demand/global-en/compare/collins-agency-vs-wolff-olins ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "COLLINS: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/collins-agency This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/collins-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.