--- title: "Colgate: search popularity and Share of Search worldwide" description: "Colgate makes oral care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/colgate" publisher: "Brandwave" --- # Colgate: search popularity and Share of Search worldwide Colgate makes oral care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Colgate - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among toothbrush head brands**: 16.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toothbrush head brands | 3 | 16.8% | 450K | | Mouthwash brands | 2 | 26.4% | 450K | | Toothpaste brands | 2 | 26.8% | 450K | | Tooth whitening products | 2 | 32% | 450K | - [Toothbrush head brands](/demand/global-en/categories/electric-toothbrush-refill-brands) - [Mouthwash brands](/demand/global-en/categories/mouthwash-brands) - [Toothpaste brands](/demand/global-en/categories/toothpaste-brands) - [Tooth whitening products](/demand/global-en/categories/tooth-whitening-products) ## How has branded search demand for Colgate changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Colgate worldwide held steady at 450K. - Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothbrush head brands worldwide peaked at 18.1% in March 2026 and was lowest at 11.8% in November 2025. - Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide increased from 25.3% to 26.4%. - Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide peaked at 27% in March 2026 and was lowest at 18.6% in November 2025. - Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothpaste brands worldwide increased from 25.6% to 26.8%. - Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothpaste brands worldwide peaked at 27.5% in March 2026 and was lowest at 18.3% in November 2025. - Across the 11 months ending August 2026, Colgate’s estimated Share of Search among tooth whitening products worldwide increased from 29.4% to 32%. - Across the 11 months ending August 2026, Colgate’s estimated Share of Search among tooth whitening products worldwide peaked at 32% in August 2026 and was lowest at 19.4% in November 2025. ## How did search popularity change for toothbrush head brands worldwide in August 2026? - In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%. - In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%. - In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%. - Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. ## How did search popularity change for mouthwash brands worldwide in August 2026? - In August 2026, Colgate gained estimated Share of Search among mouthwash brands worldwide, from 23.2% to 26.4%. - In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%. - In August 2026, Corsodyl lost estimated Share of Search among mouthwash brands worldwide, from 4.7% to 3.5%. - In August 2026, TheraBreath lost estimated Share of Search among mouthwash brands worldwide, from 8.5% to 7.9%. ## How did search popularity change for toothpaste brands worldwide in August 2026? - In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%. - In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%. ## How did search popularity change for tooth whitening products worldwide in August 2026? - In August 2026, Colgate gained estimated Share of Search among tooth whitening products worldwide, from 28.2% to 32%. - In August 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 10.3% to 7.8%. - In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%. - Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 4.8% to 4.3% in August 2026. - Estimated monthly branded searches for Snow worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toothbrush head brands | 450K | 16.8% | 3 | | Nov 2025 | Toothbrush head brands | 368K | 11.8% | 3 | | Dec 2025 | Toothbrush head brands | 368K | 11.8% | 3 | | Jan 2026 | Toothbrush head brands | 368K | 14% | 3 | | Feb 2026 | Toothbrush head brands | 368K | 15.7% | 3 | | Mar 2026 | Toothbrush head brands | 450K | 18.1% | 3 | | Apr 2026 | Toothbrush head brands | 368K | 15.6% | 4 | | May 2026 | Toothbrush head brands | 368K | 15.8% | 4 | | Jun 2026 | Toothbrush head brands | 368K | 15.6% | 4 | | Jul 2026 | Toothbrush head brands | 368K | 14.7% | 4 | | Aug 2026 | Toothbrush head brands | 450K | 16.8% | 3 | | Sep 2026 | Toothbrush head brands | — | — | — | | Oct 2025 | Mouthwash brands | 450K | 25.3% | 2 | | Nov 2025 | Mouthwash brands | 368K | 18.6% | 2 | | Dec 2025 | Mouthwash brands | 368K | 19.9% | 2 | | Jan 2026 | Mouthwash brands | 368K | 21.2% | 2 | | Feb 2026 | Mouthwash brands | 368K | 23.2% | 2 | | Mar 2026 | Mouthwash brands | 450K | 27% | 2 | | Apr 2026 | Mouthwash brands | 368K | 23.5% | 2 | | May 2026 | Mouthwash brands | 368K | 23.9% | 2 | | Jun 2026 | Mouthwash brands | 368K | 24.7% | 2 | | Jul 2026 | Mouthwash brands | 368K | 23.2% | 2 | | Aug 2026 | Mouthwash brands | 450K | 26.4% | 2 | | Sep 2026 | Mouthwash brands | — | — | — | | Oct 2025 | Toothpaste brands | 450K | 25.6% | 2 | | Nov 2025 | Toothpaste brands | 368K | 18.3% | 2 | | Dec 2025 | Toothpaste brands | 368K | 19.5% | 2 | | Jan 2026 | Toothpaste brands | 368K | 20.6% | 3 | | Feb 2026 | Toothpaste brands | 368K | 24% | 2 | | Mar 2026 | Toothpaste brands | 450K | 27.5% | 2 | | Apr 2026 | Toothpaste brands | 368K | 24.1% | 2 | | May 2026 | Toothpaste brands | 368K | 24.1% | 2 | | Jun 2026 | Toothpaste brands | 368K | 23.9% | 2 | | Jul 2026 | Toothpaste brands | 368K | 23.9% | 2 | | Aug 2026 | Toothpaste brands | 450K | 26.8% | 2 | | Sep 2026 | Toothpaste brands | — | — | — | | Oct 2025 | Tooth whitening products | 450K | 29.4% | 2 | | Nov 2025 | Tooth whitening products | 368K | 19.4% | 2 | | Dec 2025 | Tooth whitening products | 368K | 21.8% | 2 | | Jan 2026 | Tooth whitening products | 368K | 24.2% | 2 | | Feb 2026 | Tooth whitening products | 368K | 28.1% | 2 | | Mar 2026 | Tooth whitening products | 450K | 31.2% | 2 | | Apr 2026 | Tooth whitening products | 368K | 28.6% | 2 | | May 2026 | Tooth whitening products | 368K | 29.2% | 2 | | Jun 2026 | Tooth whitening products | 368K | 29% | 2 | | Jul 2026 | Tooth whitening products | 368K | 28.2% | 2 | | Aug 2026 | Tooth whitening products | 450K | 32% | 2 | | Sep 2026 | Tooth whitening products | — | — | — | ## How is Colgate measured? Brandwave collects information about searches that people make online using Colgate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “colgate” ## Which toothbrush head brands compete with Colgate? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/colgate-vs-philips - [Oral-B](/demand/global-en/brands/oral-b): Head-to-head: /demand/global-en/compare/colgate-vs-oral-b - [Burwood](/demand/global-en/brands/burwood): Head-to-head: /demand/global-en/compare/burwood-vs-colgate - [Brushmo](/demand/global-en/brands/brushmo): Head-to-head: /demand/global-en/compare/brushmo-vs-colgate ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Colgate: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/colgate This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/colgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.