--- title: "Colgate Optic White: search popularity worldwide" description: "Colgate Optic White makes teeth whitening products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/colgate-optic-white" publisher: "Brandwave" --- # Colgate Optic White: search popularity worldwide Colgate Optic White makes teeth whitening products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Colgate Optic White - **Owned by**: Colgate - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among teeth whitening brands**: 27% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Teeth whitening brands | 2 | 27% | 110K | - [Teeth whitening brands](/demand/global-en/categories/teeth-whitening-brands) ## How has branded search demand for Colgate Optic White changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Colgate Optic White worldwide rose from 74K to 110K. - Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide increased from 18.1% to 27%. - Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide peaked at 27% in September 2026 and was lowest at 13.4% in November 2025. - Across the 12 months ending September 2026, Colgate Optic White rose from 3rd to 2nd among teeth whitening brands worldwide. ## How did search popularity change for teeth whitening brands worldwide in September 2026? - In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%. - In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%. - In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%. - In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 11.1% to 9.9%. - Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Teeth whitening brands | 74K | 18.1% | 3 | | Nov 2025 | Teeth whitening brands | 74K | 13.4% | 3 | | Dec 2025 | Teeth whitening brands | 74K | 15.4% | 3 | | Jan 2026 | Teeth whitening brands | 90.5K | 18.5% | 3 | | Feb 2026 | Teeth whitening brands | 74K | 16.8% | 3 | | Mar 2026 | Teeth whitening brands | 90.5K | 17.1% | 3 | | Apr 2026 | Teeth whitening brands | 90.5K | 19.4% | 3 | | May 2026 | Teeth whitening brands | 90.5K | 20.9% | 3 | | Jun 2026 | Teeth whitening brands | 90.5K | 20.7% | 3 | | Jul 2026 | Teeth whitening brands | 90.5K | 19.8% | 3 | | Aug 2026 | Teeth whitening brands | 110K | 24.6% | 2 | | Sep 2026 | Teeth whitening brands | 110K | 27% | 2 | ## How is Colgate Optic White measured? Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “colgate optic white” ## Which teeth whitening brands compete with Colgate Optic White? - [Hismile](/demand/global-en/brands/hismile): Head-to-head: /demand/global-en/compare/colgate-optic-white-vs-hismile - [Opalescence](/demand/global-en/brands/opalescence): Head-to-head: /demand/global-en/compare/colgate-optic-white-vs-opalescence - [Crest 3D White](/demand/global-en/brands/crest-3d-white): Head-to-head: /demand/global-en/compare/colgate-optic-white-vs-crest-3d-white - [Snow](/demand/global-en/brands/snow): Head-to-head: /demand/global-en/compare/colgate-optic-white-vs-snow ## Who owns Colgate Optic White? Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, worldwide. - [Colgate](/demand/global-en/companies/colgate): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Colgate Optic White? Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, worldwide. ## Cite this page Brandwave. "Colgate Optic White: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/colgate-optic-white This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/colgate-optic-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.