--- title: "Coleman: search popularity and Share of Search worldwide" description: "Coleman makes camping gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/coleman" publisher: "Brandwave" --- # Coleman: search popularity and Share of Search worldwide Coleman makes camping gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Coleman - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among camping tent brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camping tent brands | 4 | 3.8% | 40.5K | | Camping chair brands | 3 | 3.9% | 40.5K | | Camping lanterns | 3 | 4% | 40.5K | | Camping stove brands | 4 | 4.6% | 40.5K | | Swimming pool brands | 4 | 5.9% | 40.5K | | Camping lantern brands | 3 | 6.6% | 40.5K | | Camping furniture | 1 | 39% | 40.5K | - [Camping tent brands](/demand/global-en/categories/camping-tent-brands) - [Camping chair brands](/demand/global-en/categories/camping-chair-brands) - [Camping lanterns](/demand/global-en/categories/camping-lanterns) - [Camping stove brands](/demand/global-en/categories/camping-stove-brands) - [Swimming pool brands](/demand/global-en/categories/swimming-pool-brands) - [Camping lantern brands](/demand/global-en/categories/camping-lantern-brands) - [Camping furniture](/demand/global-en/categories/camping-furniture) ## How has branded search demand for Coleman changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Coleman worldwide rose from 18.1K to 40.5K. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping tent brands worldwide increased from 2.1% to 3.8%. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping tent brands worldwide peaked at 3.8% in August 2026 and was lowest at 1.7% in November 2025. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping chair brands worldwide increased from 2.2% to 3.9%. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping chair brands worldwide peaked at 3.9% in August 2026 and was lowest at 1.7% in November 2025. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping lanterns worldwide increased from 1.8% to 4%. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping lanterns worldwide peaked at 4.9% in June 2026 and was lowest at 1.5% in February 2026. - Across the 11 months ending August 2026, Coleman rose from 5th to 3rd among camping lanterns worldwide. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide increased from 2.4% to 4.6%. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide peaked at 5.3% in June 2026 and was lowest at 2.3% in February 2026. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among swimming pool brands worldwide peaked at 5.9% in August 2026 and was lowest at 2.9% in June 2026. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping lantern brands worldwide increased from 2.9% to 6.6%. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping lantern brands worldwide peaked at 7% in June 2026 and was lowest at 2.5% in January 2026. - Across the 11 months ending August 2026, Coleman rose from 5th to 3rd among camping lantern brands worldwide. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping furniture worldwide decreased from 43.7% to 39%. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping furniture worldwide peaked at 46.1% in December 2025 and was lowest at 35.3% in May 2026. ## How did search popularity change for camping tent brands worldwide in August 2026? - In August 2026, Kathmandu gained estimated Share of Search among camping tent brands worldwide, from 74% to 76.5%. - In August 2026, Macpac lost estimated Share of Search among camping tent brands worldwide, from 18.1% to 15.3%. - Coleman’s estimated Share of Search among camping tent brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in August 2026. - Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026. - Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## How did search popularity change for camping chair brands worldwide in August 2026? - In August 2026, Kathmandu gained estimated Share of Search among camping chair brands worldwide, from 76.6% to 79.1%. - In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%. - Coleman’s estimated Share of Search among camping chair brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.9% in August 2026. - Estimated monthly branded searches for Wanderer worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. - Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for camping lanterns worldwide in August 2026? - Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026. ## How did search popularity change for camping stove brands worldwide in August 2026? - In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%. - In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%. - In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%. - Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026. - Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## How did search popularity change for swimming pool brands worldwide in August 2026? - In August 2026, Coleman gained estimated Share of Search among swimming pool brands worldwide, from 3.8% to 5.9%. - In August 2026, Bestway gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%. - In August 2026, Intex gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%. - In August 2026, Lay-Z-Spa lost estimated Share of Search among swimming pool brands worldwide, from 24% to 19.2%. - Summer Waves’ estimated Share of Search among swimming pool brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.64% in August 2026. - Estimated monthly branded searches for Doughboy worldwide rose 311.1% over 11 measured months, from 3.6K to 14.8K in August 2026. ## How did search popularity change for camping lantern brands worldwide in August 2026? - In August 2026, Black Diamond gained estimated Share of Search among camping lantern brands worldwide, from 56.7% to 59.6%. - In August 2026, Goal Zero gained estimated Share of Search among camping lantern brands worldwide, from 3.3% to 4.1%. - In August 2026, Lumos lost estimated Share of Search among camping lantern brands worldwide, from 31% to 26.7%. - Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026. ## How did search popularity change for camping furniture worldwide in August 2026? - In August 2026, Outwell overtook GCI Outdoor to rank 4th among camping furniture worldwide, at 9.5%. - In August 2026, Coleman gained estimated Share of Search among camping furniture worldwide, from 36.9% to 39%. - In August 2026, Vango gained estimated Share of Search among camping furniture worldwide, from 16.5% to 17.4%. - In August 2026, Helinox lost estimated Share of Search among camping furniture worldwide, from 30.1% to 26.1%. - In August 2026, GCI Outdoor lost estimated Share of Search among camping furniture worldwide, from 9% to 7.8%. - Estimated monthly branded searches for Kampa worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camping tent brands | 18.1K | 2.1% | 4 | | Nov 2025 | Camping tent brands | 18.1K | 1.7% | 4 | | Dec 2025 | Camping tent brands | 18.1K | 1.7% | 4 | | Jan 2026 | Camping tent brands | 18.1K | 2% | 4 | | Feb 2026 | Camping tent brands | 14.8K | 2% | 4 | | Mar 2026 | Camping tent brands | 22.2K | 2.1% | 4 | | Apr 2026 | Camping tent brands | 27.1K | 2.5% | 4 | | May 2026 | Camping tent brands | 33.1K | 3% | 4 | | Jun 2026 | Camping tent brands | 40.5K | 3.1% | 3 | | Jul 2026 | Camping tent brands | 40.5K | 3.6% | 4 | | Aug 2026 | Camping tent brands | 40.5K | 3.8% | 4 | | Sep 2026 | Camping tent brands | — | — | — | | Oct 2025 | Camping chair brands | 18.1K | 2.2% | 3 | | Nov 2025 | Camping chair brands | 18.1K | 1.7% | 3 | | Dec 2025 | Camping chair brands | 18.1K | 1.7% | 3 | | Jan 2026 | Camping chair brands | 18.1K | 2.1% | 3 | | Feb 2026 | Camping chair brands | 14.8K | 2.1% | 3 | | Mar 2026 | Camping chair brands | 22.2K | 2.2% | 3 | | Apr 2026 | Camping chair brands | 27.1K | 2.5% | 3 | | May 2026 | Camping chair brands | 33.1K | 3.1% | 3 | | Jun 2026 | Camping chair brands | 40.5K | 3.1% | 3 | | Jul 2026 | Camping chair brands | 40.5K | 3.8% | 3 | | Aug 2026 | Camping chair brands | 40.5K | 3.9% | 3 | | Sep 2026 | Camping chair brands | — | — | — | | Oct 2025 | Camping lanterns | 18.1K | 1.8% | 5 | | Nov 2025 | Camping lanterns | 18.1K | 1.7% | 5 | | Dec 2025 | Camping lanterns | 18.1K | 1.7% | 5 | | Jan 2026 | Camping lanterns | 18.1K | 1.7% | 5 | | Feb 2026 | Camping lanterns | 14.8K | 1.5% | 5 | | Mar 2026 | Camping lanterns | 22.2K | 2.3% | 4 | | Apr 2026 | Camping lanterns | 27.1K | 2.7% | 3 | | May 2026 | Camping lanterns | 33.1K | 3.3% | 3 | | Jun 2026 | Camping lanterns | 40.5K | 4.9% | 3 | | Jul 2026 | Camping lanterns | 40.5K | 4.1% | 3 | | Aug 2026 | Camping lanterns | 40.5K | 4% | 3 | | Sep 2026 | Camping lanterns | — | — | — | | Oct 2025 | Camping stove brands | 18.1K | 2.4% | 4 | | Nov 2025 | Camping stove brands | 18.1K | 2.4% | 4 | | Dec 2025 | Camping stove brands | 18.1K | 2.6% | 4 | | Jan 2026 | Camping stove brands | 18.1K | 2.4% | 4 | | Feb 2026 | Camping stove brands | 14.8K | 2.3% | 4 | | Mar 2026 | Camping stove brands | 22.2K | 2.7% | 4 | | Apr 2026 | Camping stove brands | 27.1K | 3.2% | 4 | | May 2026 | Camping stove brands | 33.1K | 3.9% | 4 | | Jun 2026 | Camping stove brands | 40.5K | 5.3% | 4 | | Jul 2026 | Camping stove brands | 40.5K | 5.1% | 4 | | Aug 2026 | Camping stove brands | 40.5K | 4.6% | 4 | | Sep 2026 | Camping stove brands | — | — | — | | Oct 2025 | Swimming pool brands | 18.1K | 5.7% | 4 | | Nov 2025 | Swimming pool brands | 18.1K | 5.8% | 4 | | Dec 2025 | Swimming pool brands | 18.1K | 4.8% | 4 | | Jan 2026 | Swimming pool brands | 18.1K | 5.2% | 4 | | Feb 2026 | Swimming pool brands | 14.8K | 4.7% | 4 | | Mar 2026 | Swimming pool brands | 22.2K | 5.2% | 4 | | Apr 2026 | Swimming pool brands | 27.1K | 5% | 4 | | May 2026 | Swimming pool brands | 33.1K | 3.3% | 4 | | Jun 2026 | Swimming pool brands | 40.5K | 2.9% | 4 | | Jul 2026 | Swimming pool brands | 40.5K | 3.8% | 4 | | Aug 2026 | Swimming pool brands | 40.5K | 5.9% | 4 | | Sep 2026 | Swimming pool brands | — | — | — | | Oct 2025 | Camping lantern brands | 18.1K | 2.9% | 5 | | Nov 2025 | Camping lantern brands | 18.1K | 2.7% | 5 | | Dec 2025 | Camping lantern brands | 18.1K | 2.5% | 5 | | Jan 2026 | Camping lantern brands | 18.1K | 2.5% | 5 | | Feb 2026 | Camping lantern brands | 14.8K | 2.5% | 5 | | Mar 2026 | Camping lantern brands | 22.2K | 3.7% | 4 | | Apr 2026 | Camping lantern brands | 27.1K | 3.4% | 3 | | May 2026 | Camping lantern brands | 33.1K | 4.8% | 3 | | Jun 2026 | Camping lantern brands | 40.5K | 7% | 3 | | Jul 2026 | Camping lantern brands | 40.5K | 6.2% | 3 | | Aug 2026 | Camping lantern brands | 40.5K | 6.6% | 3 | | Sep 2026 | Camping lantern brands | — | — | — | | Oct 2025 | Camping furniture | 18.1K | 43.7% | 1 | | Nov 2025 | Camping furniture | 18.1K | 45.7% | 1 | | Dec 2025 | Camping furniture | 18.1K | 46.1% | 1 | | Jan 2026 | Camping furniture | 18.1K | 44.5% | 1 | | Feb 2026 | Camping furniture | 14.8K | 39% | 1 | | Mar 2026 | Camping furniture | 22.2K | 38.8% | 1 | | Apr 2026 | Camping furniture | 27.1K | 38.7% | 1 | | May 2026 | Camping furniture | 33.1K | 35.3% | 1 | | Jun 2026 | Camping furniture | 40.5K | 40% | 1 | | Jul 2026 | Camping furniture | 40.5K | 36.9% | 1 | | Aug 2026 | Camping furniture | 40.5K | 39% | 1 | | Sep 2026 | Camping furniture | — | — | — | ## How is Coleman measured? Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coleman tent” ## Which camping tent brands compete with Coleman? - [Kathmandu](/demand/global-en/brands/kathmandu): Head-to-head: /demand/global-en/compare/coleman-vs-kathmandu - [Macpac](/demand/global-en/brands/macpac): Head-to-head: /demand/global-en/compare/coleman-vs-macpac - [Big Agnes](/demand/global-en/brands/big-agnes): Head-to-head: /demand/global-en/compare/big-agnes-vs-coleman - [MSR](/demand/global-en/brands/msr): Head-to-head: /demand/global-en/compare/coleman-vs-msr ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Coleman: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/coleman This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/coleman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.