--- title: "Coinbase: search popularity worldwide" description: "Coinbase is a crypto exchange. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/coinbase" publisher: "Brandwave" --- # Coinbase: search popularity worldwide Coinbase is a crypto exchange. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Coinbase - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among crypto exchanges**: 29.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Crypto exchanges | 2 | 29.9% | 1.2M | | Stablecoin platforms | 1 | 91.6% | 1.2M | - [Crypto exchanges](/demand/global-en/categories/crypto-exchanges) - [Stablecoin platforms](/demand/global-en/categories/stablecoin-platforms) ## Top crypto exchanges in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coinbase appeared in all five answers. Coinbase is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coinbase | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gemini | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kraken Exchange | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Crypto.com | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binance | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about crypto exchanges - Asked ChatGPT "Which crypto exchange should I use?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Asked ChatGPT "What are the best crypto exchanges?": 1. Coinbase, 2. Crypto.com, 3. Gemini, 4. Kraken Exchange - Asked ChatGPT "What's the best crypto exchange for a beginner trader?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Searched Google, AI Overview "crypto exchanges": 1. Coinbase, 2. Kraken Exchange, 3. Binance, 4. Gemini, 5. Crypto.com - Searched Google, AI Overview "crypto trading platform": 1. Coinbase, 2. Binance, 3. Crypto.com Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Coinbase changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Coinbase worldwide fell from 2.7M to 1.2M. - Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide decreased from 34.4% to 29.9%. - Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide peaked at 34.4% in October 2025 and was lowest at 25.8% in July 2026. - Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide decreased from 96.5% to 91.6%. - Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide peaked at 96.5% in October 2025 and was lowest at 86.9% in July 2026. ## How did search popularity change for crypto exchanges worldwide in September 2026? - In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%. - In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%. - In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide. - In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide. - Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026. ## How did search popularity change for stablecoin platforms worldwide in September 2026? - In September 2026, Coinbase gained share of searches among stablecoin platforms worldwide, from 88.9% to 91.6%. - In September 2026, Paxos lost share of searches among stablecoin platforms worldwide, from 9.8% to 6.8%. - Estimated monthly branded searches for Visa Stablecoin Platform worldwide rose 4700% over 12 measured months, from 10 to 480 in September 2026. - Estimated monthly branded searches for MakerDAO worldwide fell 63.6% over 12 measured months, from 6.6K to 2.4K in September 2026. - Estimated monthly branded searches for Ethena worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crypto exchanges | 2.7M | 34.4% | 2 | | Nov 2025 | Crypto exchanges | 1.8M | 30% | 2 | | Dec 2025 | Crypto exchanges | 1.5M | 26.1% | 2 | | Jan 2026 | Crypto exchanges | 1.5M | 26.1% | 2 | | Feb 2026 | Crypto exchanges | 1.8M | 34.3% | 2 | | Mar 2026 | Crypto exchanges | 1.5M | 29.9% | 2 | | Apr 2026 | Crypto exchanges | 1.2M | 25.9% | 2 | | May 2026 | Crypto exchanges | 1.2M | 25.9% | 2 | | Jun 2026 | Crypto exchanges | 1.2M | 25.9% | 2 | | Jul 2026 | Crypto exchanges | 1M | 25.8% | 2 | | Aug 2026 | Crypto exchanges | 1.2M | 25.9% | 2 | | Sep 2026 | Crypto exchanges | 1.2M | 29.9% | 2 | | Oct 2025 | Stablecoin platforms | 2.7M | 96.5% | 1 | | Nov 2025 | Stablecoin platforms | 1.8M | 96.4% | 1 | | Dec 2025 | Stablecoin platforms | 1.5M | 96.1% | 1 | | Jan 2026 | Stablecoin platforms | 1.5M | 92.9% | 1 | | Feb 2026 | Stablecoin platforms | 1.8M | 95.2% | 1 | | Mar 2026 | Stablecoin platforms | 1.5M | 94.3% | 1 | | Apr 2026 | Stablecoin platforms | 1.2M | 93.1% | 1 | | May 2026 | Stablecoin platforms | 1.2M | 90.7% | 1 | | Jun 2026 | Stablecoin platforms | 1.2M | 88.9% | 1 | | Jul 2026 | Stablecoin platforms | 1M | 86.9% | 1 | | Aug 2026 | Stablecoin platforms | 1.2M | 88.9% | 1 | | Sep 2026 | Stablecoin platforms | 1.2M | 91.6% | 1 | ## How are Coinbase’s branded searches counted? Brandwave collects information about searches that people make online using Coinbase’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coinbase” ## Which crypto exchanges compete with Coinbase? - [Binance](/demand/global-en/brands/binance): Head-to-head: /demand/global-en/compare/binance-vs-coinbase - [Crypto.com](/demand/global-en/brands/crypto-com): Head-to-head: /demand/global-en/compare/coinbase-vs-crypto-com - [Kraken Exchange](/demand/global-en/brands/kraken-exchange): Head-to-head: /demand/global-en/compare/coinbase-vs-kraken-exchange - [Gemini](/demand/global-en/brands/gemini): Head-to-head: /demand/global-en/compare/coinbase-vs-gemini ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Coinbase: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/coinbase This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/coinbase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.