--- title: "CoCounsel: search popularity worldwide" description: "Thomson Reuters's AI assistant for legal research and drafting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cocounsel" publisher: "Brandwave" --- # CoCounsel: search popularity worldwide Thomson Reuters's AI assistant for legal research and drafting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CoCounsel - **Owned by**: Thomson Reuters - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among legal tech**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Legal tech | 4 | 6.2% | 19.7K | | AI legal assistants | 4 | 7.7% | 19.7K | - [Legal tech](/demand/global-en/categories/legal-tech) - [AI legal assistants](/demand/global-en/categories/ai-legal-assistants) ## Top legal tech in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CoCounsel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CoCounsel is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clio | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CoCounsel | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Harvey | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MyCase | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Ironclad | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | NetDocuments | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Litera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | iManage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everlaw | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Relativity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about legal tech - Asked ChatGPT "Which legal tech should I use?": 1. Clio, 2. Harvey, 3. Ironclad - Asked ChatGPT "What are the best legal tech options?": 1. Clio, 2. Harvey, 3. CoCounsel, 4. Ironclad, 5. NetDocuments, 6. MyCase - Asked ChatGPT "What's the best legal tech for a law firm?": 1. Clio, 2. CoCounsel, 3. MyCase, 4. Harvey, 5. NetDocuments - Searched Google, AI Overview "legal tech": 1. CoCounsel - Searched Google, AI Overview "law firm technology": 1. Clio, 2. MyCase, 3. CoCounsel, 4. NetDocuments Not named in any answer: Litera, iManage, Everlaw and Relativity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for CoCounsel changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for CoCounsel worldwide rose from 12.8K to 19.7K. - Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide increased from 4.7% to 6.2%. - Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide peaked at 6.5% in March 2026 and was lowest at 4.7% in October 2025. - Across the 12 months ending September 2026, CoCounsel rose from 5th to 4th among legal tech worldwide. - Across the 12 months ending September 2026, CoCounsel’s share of searches among AI legal assistants worldwide increased from 6% to 7.7%. - Across the 12 months ending September 2026, CoCounsel rose from 6th to 4th among AI legal assistants worldwide. ## How did search popularity change for legal tech worldwide in September 2026? - In September 2026, Harvey gained share of searches among legal tech worldwide, from 38.3% to 42.8%. - In September 2026, CoCounsel gained share of searches among legal tech worldwide, from 5.7% to 6.2%. - In September 2026, Litera lost share of searches among legal tech worldwide, from 31.5% to 28.7%. - In September 2026, iManage lost share of searches among legal tech worldwide, from 14.1% to 12.8%. - Estimated monthly branded searches for MyCase worldwide fell 64.1% over 12 measured months, from 390 to 140 in September 2026. - Estimated monthly branded searches for Relativity worldwide fell 20.5% over 12 measured months, from 2.9K to 2.3K in September 2026. ## How did search popularity change for AI legal assistants worldwide in September 2026? - In September 2026, Harvey gained share of searches among AI legal assistants worldwide, from 49.7% to 52.8%. - In September 2026, Spellbook gained share of searches among AI legal assistants worldwide, from 8.2% to 8.7%. - In September 2026, LegalOn lost share of searches among AI legal assistants worldwide, from 22.4% to 19.4%. - CoCounsel’s share of searches among AI legal assistants worldwide has gained ground for 3 months in a row, from 7.2% to 7.7% in September 2026. - Estimated monthly branded searches for Robin AI worldwide fell 65.5% over 12 measured months, from 13.7K to 4.7K in September 2026. - Estimated monthly branded searches for Lexis+ AI worldwide fell 21.4% over 12 measured months, from 21K to 16.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Legal tech | 12.8K | 4.7% | 5 | | Nov 2025 | Legal tech | 13K | 4.9% | 4 | | Dec 2025 | Legal tech | 10.8K | 4.9% | 4 | | Jan 2026 | Legal tech | 13.1K | 5.3% | 4 | | Feb 2026 | Legal tech | 16.1K | 6.2% | 4 | | Mar 2026 | Legal tech | 19.1K | 6.5% | 4 | | Apr 2026 | Legal tech | 15.8K | 5.5% | 4 | | May 2026 | Legal tech | 16.7K | 5.8% | 4 | | Jun 2026 | Legal tech | 16.1K | 5.6% | 4 | | Jul 2026 | Legal tech | 16.1K | 5.8% | 4 | | Aug 2026 | Legal tech | 16.4K | 5.7% | 4 | | Sep 2026 | Legal tech | 19.7K | 6.2% | 4 | | Oct 2025 | AI legal assistants | 12.8K | 6% | 6 | | Nov 2025 | AI legal assistants | 13K | 7.3% | 6 | | Dec 2025 | AI legal assistants | 10.8K | 6.5% | 5 | | Jan 2026 | AI legal assistants | 13.1K | 7.1% | 5 | | Feb 2026 | AI legal assistants | 16.1K | 7.6% | 5 | | Mar 2026 | AI legal assistants | 19.1K | 7.6% | 5 | | Apr 2026 | AI legal assistants | 15.8K | 6.8% | 5 | | May 2026 | AI legal assistants | 16.7K | 7.2% | 4 | | Jun 2026 | AI legal assistants | 16.1K | 7.2% | 5 | | Jul 2026 | AI legal assistants | 16.1K | 7.3% | 4 | | Aug 2026 | AI legal assistants | 16.4K | 7.4% | 4 | | Sep 2026 | AI legal assistants | 19.7K | 7.7% | 4 | ## How are CoCounsel’s branded searches counted? Brandwave collects information about searches that people make online using CoCounsel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cocounsel” - “cocounsel legal” ## Which legal tech compete with CoCounsel? - [Harvey](/demand/global-en/brands/harvey): Head-to-head: /demand/global-en/compare/cocounsel-vs-harvey - [Litera](/demand/global-en/brands/litera): Head-to-head: /demand/global-en/compare/cocounsel-vs-litera - [iManage](/demand/global-en/brands/imanage): Head-to-head: /demand/global-en/compare/cocounsel-vs-imanage - [Everlaw](/demand/global-en/brands/everlaw): Head-to-head: /demand/global-en/compare/cocounsel-vs-everlaw - [NetDocuments](/demand/global-en/brands/netdocuments): Head-to-head: /demand/global-en/compare/cocounsel-vs-netdocuments - [Clio](/demand/global-en/brands/clio) - [Relativity](/demand/global-en/brands/relativity) - [Ironclad](/demand/global-en/brands/ironclad) - [MyCase](/demand/global-en/brands/mycase-legal) ## Who owns CoCounsel? CoCounsel is owned by Thomson Reuters. Brandwave also tracks Thomson Reuters, owned by the same company, worldwide. - [Thomson Reuters](/demand/global-en/companies/thomson-reuters): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns CoCounsel? CoCounsel is owned by Thomson Reuters. Brandwave also tracks Thomson Reuters, owned by the same company, worldwide. ## Cite this page Brandwave. "CoCounsel: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cocounsel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cocounsel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.