---
title: "Coca-Cola: search popularity worldwide"
description: "Coca-Cola is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/coca-cola"
publisher: "Brandwave"
---

# Coca-Cola: search popularity worldwide

Coca-Cola is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Coca-Cola
- **Owned by**: The Coca-Cola Company
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among soft drink brands**: 62.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soft drink brands | 1 | 62.3% | 3.8M |

- [Soft drink brands](/demand/global-en/categories/soft-drink-brands)

## How has branded search demand for Coca-Cola changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Coca-Cola worldwide rose from 3.2M to 3.8M.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide increased from 60.2% to 62.3%.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide peaked at 75.4% in May 2026 and was lowest at 57% in January 2026.

## How did search popularity change for soft drink brands worldwide in August 2026?

- In August 2026, Fanta overtook 7Up to rank 4th among soft drink brands worldwide, at 7.4%.
- In August 2026, Sprite gained estimated Share of Search among soft drink brands worldwide, from 10.1% to 13.5%.
- In August 2026, Pepsi gained estimated Share of Search among soft drink brands worldwide, from 12.3% to 13.5%.
- In August 2026, Coca-Cola lost estimated Share of Search among soft drink brands worldwide, from 66.6% to 62.3%.
- In August 2026, 7Up lost estimated Share of Search among soft drink brands worldwide, from 5.5% to 3.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soft drink brands | 3.2M | 60.2% | 1 |
| Nov 2025 | Soft drink brands | 2.6M | 57.8% | 1 |
| Dec 2025 | Soft drink brands | 2.6M | 58.1% | 1 |
| Jan 2026 | Soft drink brands | 2.7M | 57% | 1 |
| Feb 2026 | Soft drink brands | 2.6M | 57.8% | 1 |
| Mar 2026 | Soft drink brands | 3.2M | 60.2% | 1 |
| Apr 2026 | Soft drink brands | 3.2M | 59.8% | 1 |
| May 2026 | Soft drink brands | 6.6M | 75.4% | 1 |
| Jun 2026 | Soft drink brands | 6.6M | 74.5% | 1 |
| Jul 2026 | Soft drink brands | 4.5M | 66.6% | 1 |
| Aug 2026 | Soft drink brands | 3.8M | 62.3% | 1 |
| Sep 2026 | Soft drink brands | — | — | — |

## How is Coca-Cola measured?

Brandwave collects information about searches that people make online using Coca-Cola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “coca cola”
- “coke”

## Which soft drink brands compete with Coca-Cola?

- [Pepsi](/demand/global-en/brands/pepsi): Head-to-head: /demand/global-en/compare/coca-cola-vs-pepsi
- [Sprite](/demand/global-en/brands/sprite): Head-to-head: /demand/global-en/compare/coca-cola-vs-sprite
- [Fanta](/demand/global-en/brands/fanta): Head-to-head: /demand/global-en/compare/coca-cola-vs-fanta
- [7Up](/demand/global-en/brands/7up): Head-to-head: /demand/global-en/compare/7up-vs-coca-cola

## Who owns Coca-Cola?

Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Fuze Tea, Powerade and Pump, owned by the same company, worldwide.

- [The Coca-Cola Company](/demand/global-en/companies/coca-cola-company): Owns 8 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Coca-Cola?

Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Fuze Tea, Powerade and Pump, owned by the same company, worldwide.

## Cite this page

Brandwave. "Coca-Cola: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/coca-cola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/coca-cola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.