---
title: "Coach: search popularity and Share of Search worldwide"
description: "Coach is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/coach"
publisher: "Brandwave"
---

# Coach: search popularity and Share of Search worldwide

Coach is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Coach
- **Owned by**: Tapestry
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among handbag brands**: 30.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handbag brands | 1 | 30.3% | 3.4M |

- [Handbag brands](/demand/global-en/categories/handbag-brands)

## How has branded search demand for Coach changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Coach worldwide rose from 1.8M to 3.4M.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands worldwide increased from 17.6% to 30.3%.
- Across the 11 months ending August 2026, Coach rose from 3rd to 1st among handbag brands worldwide.

## How did search popularity change for handbag brands worldwide in August 2026?

- In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.
- In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
- In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
- In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
- In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handbag brands | 1.8M | 17.6% | 3 |
| Nov 2025 | Handbag brands | 2.7M | 20.3% | 3 |
| Dec 2025 | Handbag brands | 3.4M | 22.1% | 3 |
| Jan 2026 | Handbag brands | 2.7M | 21.9% | 3 |
| Feb 2026 | Handbag brands | 2.2M | 23% | 2 |
| Mar 2026 | Handbag brands | 2.2M | 21.7% | 2 |
| Apr 2026 | Handbag brands | 2.2M | 21.7% | 2 |
| May 2026 | Handbag brands | 2.2M | 21.2% | 2 |
| Jun 2026 | Handbag brands | 2.7M | 27.6% | 1 |
| Jul 2026 | Handbag brands | 2.7M | 26.2% | 1 |
| Aug 2026 | Handbag brands | 3.4M | 30.3% | 1 |
| Sep 2026 | Handbag brands | — | — | — |

## How is Coach measured?

Brandwave collects information about searches that people make online using Coach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “coach bag”

## Which handbag brands compete with Coach?

- [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/coach-vs-gucci
- [Michael Kors](/demand/global-en/brands/michael-kors): Head-to-head: /demand/global-en/compare/coach-vs-michael-kors
- [Louis Vuitton](/demand/global-en/brands/louis-vuitton): Head-to-head: /demand/global-en/compare/coach-vs-louis-vuitton
- [Kate Spade](/demand/global-en/brands/kate-spade): Head-to-head: /demand/global-en/compare/coach-vs-kate-spade

## Who owns Coach?

Coach is owned by Tapestry. Brandwave also tracks Kate Spade, owned by the same company, worldwide.

- [Tapestry](/demand/global-en/companies/tapestry): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Coach?

Coach is owned by Tapestry. Brandwave also tracks Kate Spade, owned by the same company, worldwide.

## Cite this page

Brandwave. "Coach: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/coach

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/coach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.