--- title: "Clover: search popularity worldwide" description: "A Japanese maker of knitting and crochet tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clover-needlecraft" publisher: "Brandwave" --- # Clover: search popularity worldwide A Japanese maker of knitting and crochet tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Clover - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among crochet hooks brands**: 0.25% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Crochet hooks brands | 6 | 0.25% | 880 | | Needle threader brands | 6 | 0.91% | 2K | - [Crochet hooks brands](/demand/global-en/categories/crochet-hooks-brands) - [Needle threader brands](/demand/global-en/categories/needle-threader-brands) ## Top crochet hooks brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clover appeared in all five answers. Clover is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Susan Bates | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tulip | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Boye | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Addi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KnitPro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crochet hooks brands - Asked ChatGPT "Which crochet hooks brand should I buy?": 1. Clover, 2. Tulip, 3. Susan Bates, 4. Boye - Asked ChatGPT "What are the best crochet hooks brands?": 1. Clover, 2. Tulip, 3. Susan Bates, 4. Boye - Asked ChatGPT "What's the best crochet hooks brand for comfortable handcrafting?": 1. Clover, 2. Tulip, 3. Susan Bates - Searched Google, AI Overview "crochet hooks": 1. Susan Bates, 2. Clover, 3. Boye - Searched Google, AI Overview "ergonomic crochet hooks": 1. Clover, 2. Susan Bates, 3. Boye Not named in any answer: Addi and KnitPro. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Clover changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Clover worldwide rose from 1.7K to 2K. - Across the 12 months ending September 2026, Clover’s share of searches among crochet hooks brands worldwide held steady, from 0.21% to 0.25%. - Across the 12 months ending September 2026, Clover’s share of searches among needle threader brands worldwide held steady, from 0.72% to 0.91%. ## How did search popularity change for crochet hooks brands worldwide in September 2026? - In September 2026, Boye gained share of searches among crochet hooks brands worldwide, from 5.3% to 7.6%. - In September 2026, KnitPro gained share of searches among crochet hooks brands worldwide, from 4.3% to 5.1%. - In September 2026, Addi lost share of searches among crochet hooks brands worldwide, from 87.9% to 84.9%. - In September 2026, Susan Bates rose from 6th to 5th among crochet hooks brands worldwide. - In September 2026, Clover fell from 5th to 6th among crochet hooks brands worldwide. - Estimated monthly branded searches for Tulip worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## How did search popularity change for needle threader brands worldwide in September 2026? - In September 2026, Bernina gained share of searches among needle threader brands worldwide, from 39.2% to 41.2%. - In September 2026, Bohin gained share of searches among needle threader brands worldwide, from 1.9% to 2.4%. - In September 2026, Janome lost share of searches among needle threader brands worldwide, from 50.5% to 47.8%. - Estimated monthly branded searches for Clover worldwide rose 20.2% over 12 measured months, from 1.7K to 2K in September 2026. - Estimated monthly branded searches for Dritz worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crochet hooks brands | 880 | 0.21% | 6 | | Nov 2025 | Crochet hooks brands | 1K | 0.24% | 6 | | Dec 2025 | Crochet hooks brands | 880 | 0.21% | 6 | | Jan 2026 | Crochet hooks brands | 1K | 0.27% | 6 | | Feb 2026 | Crochet hooks brands | 1K | 0.29% | 6 | | Mar 2026 | Crochet hooks brands | 1K | 0.24% | 6 | | Apr 2026 | Crochet hooks brands | 880 | 0.26% | 6 | | May 2026 | Crochet hooks brands | 880 | 0.26% | 6 | | Jun 2026 | Crochet hooks brands | 1K | 0.3% | 5 | | Jul 2026 | Crochet hooks brands | 880 | 0.26% | 6 | | Aug 2026 | Crochet hooks brands | 1K | 0.29% | 5 | | Sep 2026 | Crochet hooks brands | 880 | 0.25% | 6 | | Oct 2025 | Needle threader brands | 1.7K | 0.72% | 6 | | Nov 2025 | Needle threader brands | 2K | 0.78% | 6 | | Dec 2025 | Needle threader brands | 1.7K | 0.66% | 6 | | Jan 2026 | Needle threader brands | 2.1K | 0.82% | 6 | | Feb 2026 | Needle threader brands | 1.8K | 0.71% | 6 | | Mar 2026 | Needle threader brands | 1.9K | 0.79% | 6 | | Apr 2026 | Needle threader brands | 1.9K | 0.83% | 6 | | May 2026 | Needle threader brands | 1.9K | 0.79% | 6 | | Jun 2026 | Needle threader brands | 1.9K | 0.89% | 6 | | Jul 2026 | Needle threader brands | 2K | 0.89% | 6 | | Aug 2026 | Needle threader brands | 2.3K | 0.97% | 6 | | Sep 2026 | Needle threader brands | 2K | 0.91% | 6 | ## How are Clover’s branded searches counted? Brandwave collects information about searches that people make online using Clover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clover needle threader” - “clover needlecraft” - “clover sewing” ## Which crochet hooks brands compete with Clover? - [Addi](/demand/global-en/brands/addi-knitting): Head-to-head: /demand/global-en/compare/addi-knitting-vs-clover-needlecraft - [Boye](/demand/global-en/brands/boye): Head-to-head: /demand/global-en/compare/boye-vs-clover-needlecraft - [KnitPro](/demand/global-en/brands/knitpro): Head-to-head: /demand/global-en/compare/clover-needlecraft-vs-knitpro - [Tulip](/demand/global-en/brands/tulip-needles): Head-to-head: /demand/global-en/compare/clover-needlecraft-vs-tulip-needles - [Susan Bates](/demand/global-en/brands/susan-bates): Head-to-head: /demand/global-en/compare/clover-needlecraft-vs-susan-bates ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Clover: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/clover-needlecraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clover-needlecraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.