--- title: "Cloudflare Turnstile: search popularity worldwide" description: "Cloudflare Turnstile checks that website visitors are human without a puzzle. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cloudflare-turnstile" publisher: "Brandwave" --- # Cloudflare Turnstile: search popularity worldwide Cloudflare Turnstile checks that website visitors are human without a puzzle. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cloudflare Turnstile - **Owned by**: Cloudflare - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among CAPTCHA and bot protection services**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CAPTCHA and bot protection services | 2 | 3.6% | 40.5K | - [CAPTCHA and bot protection services](/demand/global-en/categories/captcha-and-bot-protection-services) ## Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cloudflare Turnstile was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cloudflare Turnstile is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cloudflare Turnstile | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | reCAPTCHA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | DataDome | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | hCaptcha | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Friendly Captcha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arkose Labs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about CAPTCHA and bot protection services - Asked ChatGPT "What's the best CAPTCHA service for my website?": 1. Cloudflare Turnstile, 2. reCAPTCHA, 3. hCaptcha - Asked ChatGPT "How do I stop bots signing up on my site?": 1. Cloudflare Turnstile, 2. reCAPTCHA - Asked ChatGPT "Which bot protection service should an online store use?": 1. Cloudflare Turnstile, 2. DataDome - Searched Google, AI Overview "captcha for website": 1. reCAPTCHA - Searched Google, AI Overview "bot detection": 1. Cloudflare Turnstile Not named in any answer: Friendly Captcha and Arkose Labs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Cloudflare Turnstile changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cloudflare Turnstile worldwide rose from 22.2K to 40.5K. - Across the 12 months ending September 2026, Cloudflare Turnstile’s share of searches among CAPTCHA and bot protection services worldwide peaked at 6.7% in March 2026 and was lowest at 3.6% in May 2026. - Across the 12 months ending September 2026, Cloudflare Turnstile rose from 3rd to 2nd among CAPTCHA and bot protection services worldwide. ## How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026? - In September 2026, Friendly Captcha rose from 6th to 5th among CAPTCHA and bot protection services worldwide. - In September 2026, Arkose Labs fell from 5th to 6th among CAPTCHA and bot protection services worldwide. - Estimated monthly branded searches for reCAPTCHA worldwide rose 103.8% over 12 measured months, from 511K to 1M in September 2026. - Estimated monthly branded searches for Cloudflare Turnstile worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026. - Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CAPTCHA and bot protection services | 22.2K | 3.9% | 3 | | Nov 2025 | CAPTCHA and bot protection services | 27.1K | 5.6% | 2 | | Dec 2025 | CAPTCHA and bot protection services | 27.1K | 5.6% | 2 | | Jan 2026 | CAPTCHA and bot protection services | 27.1K | 5.6% | 2 | | Feb 2026 | CAPTCHA and bot protection services | 27.1K | 5.6% | 2 | | Mar 2026 | CAPTCHA and bot protection services | 33.1K | 6.7% | 2 | | Apr 2026 | CAPTCHA and bot protection services | 40.5K | 4.2% | 2 | | May 2026 | CAPTCHA and bot protection services | 40.5K | 3.6% | 2 | | Jun 2026 | CAPTCHA and bot protection services | 40.5K | 3.6% | 2 | | Jul 2026 | CAPTCHA and bot protection services | 40.5K | 3.6% | 2 | | Aug 2026 | CAPTCHA and bot protection services | 40.5K | 3.6% | 2 | | Sep 2026 | CAPTCHA and bot protection services | 40.5K | 3.6% | 2 | ## How are Cloudflare Turnstile’s branded searches counted? Brandwave collects information about searches that people make online using Cloudflare Turnstile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cloudflare turnstile” ## Which CAPTCHA and bot protection services compete with Cloudflare Turnstile? - [reCAPTCHA](/demand/global-en/brands/recaptcha): Head-to-head: /demand/global-en/compare/cloudflare-turnstile-vs-recaptcha - [hCaptcha](/demand/global-en/brands/hcaptcha): Head-to-head: /demand/global-en/compare/cloudflare-turnstile-vs-hcaptcha - [DataDome](/demand/global-en/brands/datadome): Head-to-head: /demand/global-en/compare/cloudflare-turnstile-vs-datadome - [Friendly Captcha](/demand/global-en/brands/friendly-captcha): Head-to-head: /demand/global-en/compare/cloudflare-turnstile-vs-friendly-captcha - [Arkose Labs](/demand/global-en/brands/arkose-labs): Head-to-head: /demand/global-en/compare/arkose-labs-vs-cloudflare-turnstile ## Who owns Cloudflare Turnstile? Cloudflare Turnstile is owned by Cloudflare. Brandwave also tracks Cloudflare, Cloudflare AI Gateway and Cloudflare One, owned by the same company, worldwide. - [Cloudflare](/demand/global-en/companies/cloudflare): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Cloudflare Turnstile? Cloudflare Turnstile is owned by Cloudflare. Brandwave also tracks Cloudflare, Cloudflare AI Gateway and Cloudflare One, owned by the same company, worldwide. ## Cite this page Brandwave. "Cloudflare Turnstile: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cloudflare-turnstile This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cloudflare-turnstile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.