---
title: "Cloudflare One: search popularity worldwide"
description: "Cloudflare One is a zero trust platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cloudflare-one"
publisher: "Brandwave"
---

# Cloudflare One: search popularity worldwide

Cloudflare One is a zero trust platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cloudflare One
- **Owned by**: Cloudflare
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among zero trust platforms**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Zero trust platforms | 6 | 2.4% | 14.8K |

- [Zero trust platforms](/demand/global-en/categories/zero-trust-platforms)

## Top zero trust platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare One is the fourth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zscaler | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Palo Alto Networks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Microsoft Entra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Cloudflare One | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Netskope | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Appgate | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Akamai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about zero trust platforms

- Asked ChatGPT "Which Zero trust platform should I use?": 1. Microsoft Entra, 2. Zscaler, 3. Netskope
- Asked ChatGPT "What are the best Zero trust platforms?": 1. Zscaler, 2. Palo Alto Networks, 3. Cloudflare One, 4. Netskope, 5. Microsoft Entra, 6. Appgate
- Asked ChatGPT "What's the best Zero trust platform for network security?": 1. Zscaler, 2. Palo Alto Networks, 3. Cloudflare One, 4. Netskope
- Searched Google, AI Overview "zero trust security": named none of the brands we track
- Searched Google, AI Overview "cloud security platform": named none of the brands we track

Not named in any answer: Akamai.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Cloudflare One changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Cloudflare One worldwide rose from 3.6K to 14.8K.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust platforms worldwide increased from 0.59% to 2.4%.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust platforms worldwide peaked at 2.8% in July 2026 and was lowest at 0.59% in October 2025.
- Across the 12 months ending September 2026, Cloudflare One rose from 7th to 6th among zero trust platforms worldwide.

## How did search popularity change for zero trust platforms worldwide in September 2026?

- In September 2026, Akamai overtook Palo Alto Networks to rank 2nd among zero trust platforms worldwide, with 21.6% of the searches.
- In September 2026, Microsoft Entra gained share of searches among zero trust platforms worldwide, from 10.9% to 11.8%.
- In September 2026, Netskope gained share of searches among zero trust platforms worldwide, from 8.9% to 9.7%.
- In September 2026, Zscaler lost share of searches among zero trust platforms worldwide, from 36.2% to 32.2%.
- In September 2026, Palo Alto Networks lost share of searches among zero trust platforms worldwide, from 24.3% to 21.6%.
- Estimated monthly branded searches for Cloudflare One worldwide rose 311.1% over 12 measured months, from 3.6K to 14.8K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zero trust platforms | 3.6K | 0.59% | 7 |
| Nov 2025 | Zero trust platforms | 4.4K | 0.79% | 6 |
| Dec 2025 | Zero trust platforms | 4.4K | 0.93% | 6 |
| Jan 2026 | Zero trust platforms | 5.4K | 0.98% | 6 |
| Feb 2026 | Zero trust platforms | 5.4K | 0.98% | 6 |
| Mar 2026 | Zero trust platforms | 8.1K | 1.4% | 6 |
| Apr 2026 | Zero trust platforms | 8.1K | 1.4% | 6 |
| May 2026 | Zero trust platforms | 12.1K | 2% | 6 |
| Jun 2026 | Zero trust platforms | 14.8K | 2.6% | 6 |
| Jul 2026 | Zero trust platforms | 14.8K | 2.8% | 6 |
| Aug 2026 | Zero trust platforms | 14.8K | 2.7% | 6 |
| Sep 2026 | Zero trust platforms | 14.8K | 2.4% | 6 |

## How are Cloudflare One’s branded searches counted?

Brandwave collects information about searches that people make online using Cloudflare One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cloudflare one”

## Which zero trust platforms compete with Cloudflare One?

- [Zscaler](/demand/global-en/brands/zscaler)
- [Akamai](/demand/global-en/brands/akamai): Head-to-head: /demand/global-en/compare/akamai-vs-cloudflare-one
- [Palo Alto Networks](/demand/global-en/brands/palo-alto-networks): Head-to-head: /demand/global-en/compare/cloudflare-one-vs-palo-alto-networks
- [Microsoft Entra](/demand/global-en/brands/microsoft-entra): Head-to-head: /demand/global-en/compare/cloudflare-one-vs-microsoft-entra
- [Netskope](/demand/global-en/brands/netskope): Head-to-head: /demand/global-en/compare/cloudflare-one-vs-netskope
- [Appgate](/demand/global-en/brands/appgate): Head-to-head: /demand/global-en/compare/appgate-vs-cloudflare-one

## Who owns Cloudflare One?

Cloudflare One is owned by Cloudflare. Brandwave also tracks Cloudflare, owned by the same company, worldwide.

- [Cloudflare](/demand/global-en/companies/cloudflare): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Cloudflare One?

Cloudflare One is owned by Cloudflare. Brandwave also tracks Cloudflare, owned by the same company, worldwide.

## Cite this page

Brandwave. "Cloudflare One: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cloudflare-one

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cloudflare-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
