--- title: "Cloudability: search popularity and Share of Search worldwide" description: "Cloudability provides tools and services to monitor and optimize cloud spending. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cloudability" publisher: "Brandwave" --- # Cloudability: search popularity and Share of Search worldwide Cloudability provides tools and services to monitor and optimize cloud spending. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cloudability - **Owned by**: IBM - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cloud cost management platforms**: 23.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud cost management platforms | 2 | 23.3% | 3.7K | - [Cloud cost management platforms](/demand/global-en/categories/cloud-cost-management-platforms) ## How has branded search demand for Cloudability changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Cloudability worldwide fell from 5.2K to 3.7K. - Across the 11 months ending August 2026, Cloudability’s estimated Share of Search among cloud cost management platforms worldwide decreased from 24.6% to 23.3%. - Across the 11 months ending August 2026, Cloudability’s estimated Share of Search among cloud cost management platforms worldwide peaked at 25.8% in March 2026 and was lowest at 21.1% in December 2025. - Across the 11 months ending August 2026, Cloudability rose from 3rd to 2nd among cloud cost management platforms worldwide. ## How did search popularity change for cloud cost management platforms worldwide in August 2026? - In August 2026, Cloudability overtook Kubecost to rank 2nd among cloud cost management platforms worldwide, at 23.3%. - In August 2026, CloudZero gained estimated Share of Search among cloud cost management platforms worldwide, from 32.6% to 34.4%. - In August 2026, Finout gained estimated Share of Search among cloud cost management platforms worldwide, from 17.8% to 18.9%. - In August 2026, Kubecost lost estimated Share of Search among cloud cost management platforms worldwide, from 22.8% to 19.4%. - In August 2026, Vantage lost estimated Share of Search among cloud cost management platforms worldwide, from 4.7% to 4.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud cost management platforms | 5.2K | 24.6% | 3 | | Nov 2025 | Cloud cost management platforms | 4.3K | 22.5% | 3 | | Dec 2025 | Cloud cost management platforms | 3.4K | 21.1% | 3 | | Jan 2026 | Cloud cost management platforms | 4.4K | 22.1% | 3 | | Feb 2026 | Cloud cost management platforms | 4.4K | 22.6% | 3 | | Mar 2026 | Cloud cost management platforms | 5.2K | 25.8% | 3 | | Apr 2026 | Cloud cost management platforms | 4.4K | 24% | 3 | | May 2026 | Cloud cost management platforms | 3.7K | 22% | 3 | | Jun 2026 | Cloud cost management platforms | 4.5K | 23.2% | 2 | | Jul 2026 | Cloud cost management platforms | 3.7K | 22% | 3 | | Aug 2026 | Cloud cost management platforms | 3.7K | 23.3% | 2 | | Sep 2026 | Cloud cost management platforms | — | — | — | ## How is Cloudability measured? Brandwave collects information about searches that people make online using Cloudability’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cloudability” - “cloudability finops” - “finops cloudability” - “ibm cloudability” ## Which cloud cost management platforms compete with Cloudability? - [CloudZero](/demand/global-en/brands/cloudzero): Head-to-head: /demand/global-en/compare/cloudability-vs-cloudzero - [Kubecost](/demand/global-en/brands/kubecost): Head-to-head: /demand/global-en/compare/cloudability-vs-kubecost - [Finout](/demand/global-en/brands/finout): Head-to-head: /demand/global-en/compare/cloudability-vs-finout - [Vantage](/demand/global-en/brands/vantage-cloud): Head-to-head: /demand/global-en/compare/cloudability-vs-vantage-cloud ## Who owns Cloudability? Cloudability is owned by IBM. Brandwave also tracks Kubecost, owned by the same company, worldwide. - [IBM](/demand/global-en/companies/ibm): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Cloudability? Cloudability is owned by IBM. Brandwave also tracks Kubecost, owned by the same company, worldwide. ## Cite this page Brandwave. "Cloudability: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cloudability This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cloudability. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.