--- title: "Clorox: search popularity and Share of Search worldwide" description: "Clorox is a household cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clorox" publisher: "Brandwave" --- # Clorox: search popularity and Share of Search worldwide Clorox is a household cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Clorox - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among disinfectant sprays**: 25.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Disinfectant sprays | 2 | 25.8% | 165K | | Surface cleaner brands | 2 | 29.9% | 165K | | Pool chemicals | 1 | 94.9% | 165K | - [Disinfectant sprays](/demand/global-en/categories/disinfectant-sprays) - [Surface cleaner brands](/demand/global-en/categories/surface-cleaner-brands) - [Pool chemicals](/demand/global-en/categories/pool-chemicals) ## How has branded search demand for Clorox changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Clorox worldwide held steady at 165K. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide decreased from 27.2% to 25.8%. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide peaked at 28.4% in November 2025 and was lowest at 23.4% in December 2025. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among surface cleaner brands worldwide increased from 29.4% to 29.9%. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among surface cleaner brands worldwide peaked at 29.9% in April 2026 and was lowest at 26.8% in December 2025. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide decreased from 96.2% to 94.9%. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide peaked at 96.2% in October 2025 and was lowest at 93.3% in July 2026. ## How did search popularity change for disinfectant sprays worldwide in August 2026? - In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%. - In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%. - In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%. - Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for surface cleaner brands worldwide in August 2026? - Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for pool chemicals worldwide in August 2026? - In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%. - In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%. - Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026. - Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for BioGuard worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026. - Estimated monthly branded searches for Hy-Clor worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Disinfectant sprays | 165K | 27.2% | 2 | | Nov 2025 | Disinfectant sprays | 165K | 28.4% | 2 | | Dec 2025 | Disinfectant sprays | 135K | 23.4% | 2 | | Jan 2026 | Disinfectant sprays | 165K | 26.9% | 2 | | Feb 2026 | Disinfectant sprays | 135K | 25.4% | 2 | | Mar 2026 | Disinfectant sprays | 165K | 27.2% | 2 | | Apr 2026 | Disinfectant sprays | 165K | 28.3% | 2 | | May 2026 | Disinfectant sprays | 165K | 27.4% | 2 | | Jun 2026 | Disinfectant sprays | 165K | 28.3% | 2 | | Jul 2026 | Disinfectant sprays | 165K | 27.3% | 2 | | Aug 2026 | Disinfectant sprays | 165K | 25.8% | 2 | | Sep 2026 | Disinfectant sprays | — | — | — | | Oct 2025 | Surface cleaner brands | 165K | 29.4% | 2 | | Nov 2025 | Surface cleaner brands | 165K | 29.4% | 2 | | Dec 2025 | Surface cleaner brands | 135K | 26.8% | 2 | | Jan 2026 | Surface cleaner brands | 165K | 29.4% | 2 | | Feb 2026 | Surface cleaner brands | 135K | 29.4% | 2 | | Mar 2026 | Surface cleaner brands | 165K | 29.4% | 2 | | Apr 2026 | Surface cleaner brands | 165K | 29.9% | 2 | | May 2026 | Surface cleaner brands | 165K | 29.9% | 2 | | Jun 2026 | Surface cleaner brands | 165K | 29.9% | 2 | | Jul 2026 | Surface cleaner brands | 165K | 29.9% | 2 | | Aug 2026 | Surface cleaner brands | 165K | 29.9% | 2 | | Sep 2026 | Surface cleaner brands | — | — | — | | Oct 2025 | Pool chemicals | 165K | 96.2% | 1 | | Nov 2025 | Pool chemicals | 165K | 96.2% | 1 | | Dec 2025 | Pool chemicals | 135K | 94.9% | 1 | | Jan 2026 | Pool chemicals | 165K | 95.6% | 1 | | Feb 2026 | Pool chemicals | 135K | 95.1% | 1 | | Mar 2026 | Pool chemicals | 165K | 95.5% | 1 | | Apr 2026 | Pool chemicals | 165K | 95.5% | 1 | | May 2026 | Pool chemicals | 165K | 94.8% | 1 | | Jun 2026 | Pool chemicals | 165K | 93.7% | 1 | | Jul 2026 | Pool chemicals | 165K | 93.3% | 1 | | Aug 2026 | Pool chemicals | 165K | 94.9% | 1 | | Sep 2026 | Pool chemicals | — | — | — | ## How is Clorox measured? Brandwave collects information about searches that people make online using Clorox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clorox” ## Which disinfectant sprays compete with Clorox? - [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/clorox-vs-dettol - [Lysol](/demand/global-en/brands/lysol): Head-to-head: /demand/global-en/compare/clorox-vs-lysol - [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/clorox-vs-zoflora - [Purell](/demand/global-en/brands/purell): Head-to-head: /demand/global-en/compare/clorox-vs-purell - [Microban](/demand/global-en/brands/microban): Head-to-head: /demand/global-en/compare/clorox-vs-microban ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Clorox: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/clorox This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clorox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.