--- title: "Clorox Pool&Spa: search popularity worldwide" description: "Clorox Pool&Spa is a pool chemical brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clorox-poolandspa" publisher: "Brandwave" --- # Clorox Pool&Spa: search popularity worldwide Clorox Pool&Spa is a pool chemical brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Clorox Pool&Spa - **Owned by**: Clorox - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pool chemical brands**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pool chemical brands | 8 | 0.15% | 70 | - [Pool chemical brands](/demand/global-en/categories/pool-chemical-brands) ## Top pool chemical brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clorox Pool&Spa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clorox Pool&Spa is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HTH | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Poolife | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Clorox Pool&Spa | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | HASA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Swimfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hy-Clor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zodiac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BioGuard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pool chemical brands - Asked ChatGPT "Which pool chemical brand should I buy?": 1. Clorox Pool&Spa, 2. HTH, 3. HASA - Asked ChatGPT "What are the best pool chemical brands?": 1. Poolife, 2. HASA, 3. HTH, 4. Clorox Pool&Spa - Asked ChatGPT "What's the best pool chemical brand for a backyard pool?": 1. HTH, 2. Poolife, 3. Clorox Pool&Spa - Searched Google, AI Overview "swimming pool chemicals": named none of the brands we track - Searched Google, AI Overview "pool shock treatment": named none of the brands we track Not named in any answer: Swimfree, Hy-Clor, Zodiac and BioGuard. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Clorox Pool&Spa changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Clorox Pool&Spa worldwide rose from 50 to 70. - Across the 12 months ending September 2026, Clorox Pool&Spa’s share of searches among pool chemical brands worldwide held steady, from 0.09% to 0.15%. ## How did search popularity change for pool chemical brands worldwide in September 2026? - In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches. - In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%. - In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%. - In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%. - Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026. - In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pool chemical brands | 50 | 0.09% | 8 | | Nov 2025 | Pool chemical brands | 30 | 0.06% | 8 | | Dec 2025 | Pool chemical brands | 50 | 0.09% | 8 | | Jan 2026 | Pool chemical brands | 50 | 0.09% | 8 | | Feb 2026 | Pool chemical brands | 40 | 0.08% | 8 | | Mar 2026 | Pool chemical brands | 50 | 0.07% | 8 | | Apr 2026 | Pool chemical brands | 50 | 0.09% | 8 | | May 2026 | Pool chemical brands | 90 | 0.15% | 8 | | Jun 2026 | Pool chemical brands | 140 | 0.27% | 8 | | Jul 2026 | Pool chemical brands | 170 | 0.27% | 7 | | Aug 2026 | Pool chemical brands | 110 | 0.19% | 7 | | Sep 2026 | Pool chemical brands | 70 | 0.15% | 8 | ## How are Clorox Pool&Spa’s branded searches counted? Brandwave collects information about searches that people make online using Clorox Pool&Spa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clorox pool&spa” ## Which pool chemical brands compete with Clorox Pool&Spa? - [HASA](/demand/global-en/brands/hasa) - [Swimfree](/demand/global-en/brands/swimfree) - [Hy-Clor](/demand/global-en/brands/hy-clor): Head-to-head: /demand/global-en/compare/clorox-poolandspa-vs-hy-clor - [Zodiac](/demand/global-en/brands/zodiac-pool): Head-to-head: /demand/global-en/compare/clorox-poolandspa-vs-zodiac-pool - [HTH](/demand/global-en/brands/hth-pool): Head-to-head: /demand/global-en/compare/clorox-poolandspa-vs-hth-pool - [Poolife](/demand/global-en/brands/poolife): Head-to-head: /demand/global-en/compare/clorox-poolandspa-vs-poolife - [BioGuard](/demand/global-en/brands/bioguard): Head-to-head: /demand/global-en/compare/bioguard-vs-clorox-poolandspa ## Who owns Clorox Pool&Spa? Clorox Pool&Spa is owned by Clorox. Brandwave also tracks Clorox, owned by the same company, worldwide. - [Clorox](/demand/global-en/companies/clorox): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Clorox Pool&Spa? Clorox Pool&Spa is owned by Clorox. Brandwave also tracks Clorox, owned by the same company, worldwide. ## Cite this page Brandwave. "Clorox Pool&Spa: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/clorox-poolandspa This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clorox-poolandspa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.