--- title: "Clipchamp: search popularity worldwide" description: "Microsoft's online video editor. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clipchamp" publisher: "Brandwave" --- # Clipchamp: search popularity worldwide Microsoft's online video editor. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Clipchamp - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among video editing software**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video editing software | 3 | 4% | 1M | | Online video editing platforms | 3 | 4.2% | 1M | | Screen recording software | 2 | 14.7% | 1M | - [Video editing software](/demand/global-en/categories/video-editing-software) - [Online video editing platforms](/demand/global-en/categories/online-video-editing-platforms) - [Screen recording software](/demand/global-en/categories/screen-recording-software) ## Top video editing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clipchamp is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DaVinci Resolve | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Premiere Pro | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CapCut | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Final Cut Pro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | iMovie | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Clipchamp | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Filmora | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Descript | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video editing software - Asked ChatGPT "Which video editing software should I use?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Asked ChatGPT "What are the best video editing software options?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie, 6. Clipchamp - Asked ChatGPT "What's the best video editing software for editing videos?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Searched Google, AI Overview "video editing software": 1. Adobe Premiere Pro, 2. DaVinci Resolve, 3. Final Cut Pro, 4. Clipchamp, 5. CapCut, 6. Filmora - Searched Google, AI Overview "video editing app": 1. CapCut Not named in any answer: Descript. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Clipchamp changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Clipchamp worldwide fell from 1.5M to 1M. - Across the 12 months ending September 2026, Clipchamp’s share of searches among video editing software worldwide decreased from 6.7% to 4%. - Across the 12 months ending September 2026, Clipchamp’s share of searches among online video editing platforms worldwide decreased from 7% to 4.2%. - Across the 12 months ending September 2026, Clipchamp fell from 2nd to 3rd among online video editing platforms worldwide. - Across the 12 months ending September 2026, Clipchamp’s share of searches among screen recording software worldwide decreased from 20.4% to 14.7%. - Across the 12 months ending September 2026, Clipchamp’s share of searches among screen recording software worldwide peaked at 20.4% in October 2025 and was lowest at 13.6% in January 2026. ## How did search popularity change for video editing software worldwide in September 2026? - In September 2026, CapCut gained share of searches among video editing software worldwide, from 79.7% to 83.1%. - In September 2026, Final Cut Pro gained share of searches among video editing software worldwide, from 0.63% to 1.2%. - In September 2026, DaVinci Resolve lost share of searches among video editing software worldwide, from 8.5% to 6%. - In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%. - In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%. - In September 2026, Descript rose from 6th to 5th among video editing software worldwide. ## How did search popularity change for online video editing platforms worldwide in September 2026? - In September 2026, CapCut gained share of searches among online video editing platforms worldwide, from 85.3% to 87.6%. - In September 2026, Clipchamp lost share of searches among online video editing platforms worldwide, from 5% to 4.2%. - In September 2026, InVideo lost share of searches among online video editing platforms worldwide, from 4.9% to 4.3%. - Estimated monthly branded searches for Kapwing worldwide fell 63.3% over 12 measured months, from 465K to 170K in September 2026. - Estimated monthly branded searches for VEED worldwide fell 33.2% over 12 measured months, from 661K to 442K in September 2026. - Estimated monthly branded searches for Descript worldwide fell 18.4% over 12 measured months, from 373K to 305K in September 2026. ## How did search popularity change for screen recording software worldwide in September 2026? - In September 2026, OBS Studio gained share of searches among screen recording software worldwide, from 69.6% to 70.7%. - In September 2026, Clipchamp lost share of searches among screen recording software worldwide, from 15.7% to 14.7%. - ScreenPal’s share of searches among screen recording software worldwide has gained ground for 3 months in a row, from 0.98% to 1.9% in September 2026. - In September 2026, Screencastify rose from 8th to 7th among screen recording software worldwide. - In September 2026, Camtasia fell from 7th to 8th among screen recording software worldwide. - Estimated monthly branded searches for Zight worldwide rose 248.6% over 12 measured months, from 40K to 140K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video editing software | 1.5M | 6.7% | 3 | | Nov 2025 | Video editing software | 1.5M | 6.7% | 3 | | Dec 2025 | Video editing software | 1.2M | 4.8% | 3 | | Jan 2026 | Video editing software | 1.2M | 4.7% | 3 | | Feb 2026 | Video editing software | 1M | 4.7% | 3 | | Mar 2026 | Video editing software | 1.2M | 4.8% | 3 | | Apr 2026 | Video editing software | 1.2M | 5.6% | 3 | | May 2026 | Video editing software | 1.2M | 4.8% | 3 | | Jun 2026 | Video editing software | 1.2M | 5.6% | 3 | | Jul 2026 | Video editing software | 1M | 4.7% | 3 | | Aug 2026 | Video editing software | 1M | 4.6% | 3 | | Sep 2026 | Video editing software | 1M | 4% | 3 | | Oct 2025 | Online video editing platforms | 1.5M | 7% | 2 | | Nov 2025 | Online video editing platforms | 1.5M | 7% | 2 | | Dec 2025 | Online video editing platforms | 1.2M | 5% | 2 | | Jan 2026 | Online video editing platforms | 1.2M | 4.9% | 3 | | Feb 2026 | Online video editing platforms | 1M | 4.9% | 3 | | Mar 2026 | Online video editing platforms | 1.2M | 4.9% | 3 | | Apr 2026 | Online video editing platforms | 1.2M | 5.9% | 3 | | May 2026 | Online video editing platforms | 1.2M | 5.1% | 2 | | Jun 2026 | Online video editing platforms | 1.2M | 6.1% | 2 | | Jul 2026 | Online video editing platforms | 1M | 5% | 2 | | Aug 2026 | Online video editing platforms | 1M | 5% | 2 | | Sep 2026 | Online video editing platforms | 1M | 4.2% | 3 | | Oct 2025 | Screen recording software | 1.5M | 20.4% | 2 | | Nov 2025 | Screen recording software | 1.5M | 19.2% | 2 | | Dec 2025 | Screen recording software | 1.2M | 16.4% | 2 | | Jan 2026 | Screen recording software | 1.2M | 13.6% | 2 | | Feb 2026 | Screen recording software | 1M | 14.4% | 2 | | Mar 2026 | Screen recording software | 1.2M | 16.4% | 2 | | Apr 2026 | Screen recording software | 1.2M | 15.5% | 2 | | May 2026 | Screen recording software | 1.2M | 16.8% | 2 | | Jun 2026 | Screen recording software | 1.2M | 15% | 2 | | Jul 2026 | Screen recording software | 1M | 15.5% | 2 | | Aug 2026 | Screen recording software | 1M | 15.7% | 2 | | Sep 2026 | Screen recording software | 1M | 14.7% | 2 | ## How are Clipchamp’s branded searches counted? Brandwave collects information about searches that people make online using Clipchamp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clipchamp” ## Which video editing software compete with Clipchamp? - [CapCut](/demand/global-en/brands/capcut): Head-to-head: /demand/global-en/compare/capcut-vs-clipchamp - [DaVinci Resolve](/demand/global-en/brands/davinci-resolve): Head-to-head: /demand/global-en/compare/clipchamp-vs-davinci-resolve - [Adobe Premiere Pro](/demand/global-en/brands/adobe-premiere-pro): Head-to-head: /demand/global-en/compare/adobe-premiere-pro-vs-clipchamp - [Descript](/demand/global-en/brands/descript): Head-to-head: /demand/global-en/compare/clipchamp-vs-descript - [Filmora](/demand/global-en/brands/filmora): Head-to-head: /demand/global-en/compare/clipchamp-vs-filmora - [Final Cut Pro](/demand/global-en/brands/final-cut-pro) - [iMovie](/demand/global-en/brands/imovie) ## Who owns Clipchamp? Clipchamp is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Clipchamp? Clipchamp is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Clipchamp: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/clipchamp This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clipchamp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.