--- title: "Clif Bar: search popularity and Share of Search worldwide" description: "Clif Bar makes snack bars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clif-bar" publisher: "Brandwave" --- # Clif Bar: search popularity and Share of Search worldwide Clif Bar makes snack bars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Clif Bar - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among granola bar brands**: 11.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Granola bar brands | 3 | 11.9% | 110K | | Cereal bars | 3 | 14.1% | 110K | - [Granola bar brands](/demand/global-en/categories/granola-bar-brands) - [Cereal bars](/demand/global-en/categories/cereal-bars) ## How has branded search demand for Clif Bar changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Clif Bar worldwide held steady at 110K. - Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide decreased from 13.8% to 11.9%. - Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide peaked at 15.2% in July 2026 and was lowest at 6.6% in November 2025. - Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among cereal bars worldwide decreased from 15% to 14.1%. - Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among cereal bars worldwide peaked at 16.5% in June 2026 and was lowest at 12.4% in December 2025. ## How did search popularity change for granola bar brands worldwide in August 2026? - In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%. - In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%. - In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%. - In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%. - In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide. ## How did search popularity change for cereal bars worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 36.8% to 38.6%. - In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 30.1% to 31.6%. - In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 16.5% to 14.1%. - In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 9.1% to 7.8%. - In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide. - Estimated monthly branded searches for Carman's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Granola bar brands | 110K | 13.8% | 3 | | Nov 2025 | Granola bar brands | 90.5K | 6.6% | 3 | | Dec 2025 | Granola bar brands | 74K | 10.3% | 3 | | Jan 2026 | Granola bar brands | 110K | 14.7% | 3 | | Feb 2026 | Granola bar brands | 90.5K | 11.6% | 3 | | Mar 2026 | Granola bar brands | 110K | 12.3% | 3 | | Apr 2026 | Granola bar brands | 110K | 13.8% | 3 | | May 2026 | Granola bar brands | 110K | 15% | 3 | | Jun 2026 | Granola bar brands | 110K | 13.9% | 3 | | Jul 2026 | Granola bar brands | 110K | 15.2% | 3 | | Aug 2026 | Granola bar brands | 110K | 11.9% | 3 | | Sep 2026 | Granola bar brands | — | — | — | | Oct 2025 | Cereal bars | 110K | 15% | 3 | | Nov 2025 | Cereal bars | 90.5K | 13.5% | 3 | | Dec 2025 | Cereal bars | 74K | 12.4% | 3 | | Jan 2026 | Cereal bars | 110K | 14.7% | 3 | | Feb 2026 | Cereal bars | 90.5K | 12.7% | 3 | | Mar 2026 | Cereal bars | 110K | 14.7% | 3 | | Apr 2026 | Cereal bars | 110K | 15% | 3 | | May 2026 | Cereal bars | 110K | 15% | 3 | | Jun 2026 | Cereal bars | 110K | 16.5% | 3 | | Jul 2026 | Cereal bars | 110K | 16.5% | 3 | | Aug 2026 | Cereal bars | 110K | 14.1% | 3 | | Sep 2026 | Cereal bars | — | — | — | ## How is Clif Bar measured? Brandwave collects information about searches that people make online using Clif Bar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clif bar” ## Which granola bar brands compete with Clif Bar? - [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-clif-bar - [Quaker Oats](/demand/global-en/brands/quaker-oats): Head-to-head: /demand/global-en/compare/clif-bar-vs-quaker-oats - [Belvita](/demand/global-en/brands/belvita): Head-to-head: /demand/global-en/compare/belvita-vs-clif-bar - [Nature Valley](/demand/global-en/brands/nature-valley): Head-to-head: /demand/global-en/compare/clif-bar-vs-nature-valley - [Kind](/demand/global-en/brands/kind) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Clif Bar: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/clif-bar This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clif-bar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.