--- title: "How popular is CLEAR? Searches and AI answers worldwide" description: "CLEAR is an anti-dandruff haircare brand from Unilever. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clear-haircare" publisher: "Brandwave" --- # How popular is CLEAR? Searches and AI answers worldwide CLEAR is an anti-dandruff haircare brand from Unilever. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CLEAR - **Owned by**: Unilever - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among anti-dandruff shampoo brands**: 3.6% ## Where does CLEAR compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Anti-dandruff shampoo brands | 4 | 3.6% | 64.3K | - [Anti-dandruff shampoo brands](/demand/global-en/categories/anti-dandruff-shampoo-brands) ## Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CLEAR did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nizoral | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Head & Shoulders | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Selsun Blue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Neutrogena | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | CLEAR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vanicream | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about anti-dandruff shampoo brands - Asked ChatGPT "Which anti-dandruff shampoo should I use?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue - Asked ChatGPT "What are the best dandruff shampoo brands?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena - Asked ChatGPT "What's the best shampoo for a flaky, itchy scalp?": 1. Nizoral, 2. Head & Shoulders - Searched Google, AI Overview "anti dandruff shampoo": 1. Head & Shoulders, 2. Nizoral, 3. Neutrogena - Searched Google, AI Overview "best dandruff shampoo": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena Not named in any answer: CLEAR, Briogeo, Dove and Vanicream. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for CLEAR changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for CLEAR worldwide held steady at 64.3K. - Across the 12 months ending October 2026, CLEAR’s share of searches among anti-dandruff shampoo brands worldwide peaked at 5% in July 2026 and was lowest at 3.5% in January 2026. ## How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026? - In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%. - In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%. - In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%. - In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%. - Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026. - Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Anti-dandruff shampoo brands | 64.3K | 4.1% | 4 | | Dec 2025 | Anti-dandruff shampoo brands | 64.3K | 4% | 4 | | Jan 2026 | Anti-dandruff shampoo brands | 64.3K | 3.5% | 4 | | Feb 2026 | Anti-dandruff shampoo brands | 64.3K | 4.2% | 4 | | Mar 2026 | Anti-dandruff shampoo brands | 64.3K | 3.9% | 4 | | Apr 2026 | Anti-dandruff shampoo brands | 64.3K | 3.9% | 4 | | May 2026 | Anti-dandruff shampoo brands | 64.3K | 4.2% | 4 | | Jun 2026 | Anti-dandruff shampoo brands | 64.3K | 4.1% | 4 | | Jul 2026 | Anti-dandruff shampoo brands | 78.6K | 5% | 4 | | Aug 2026 | Anti-dandruff shampoo brands | 64.3K | 4.1% | 4 | | Sep 2026 | Anti-dandruff shampoo brands | 64.3K | 4.1% | 4 | | Oct 2026 | Anti-dandruff shampoo brands | 64.3K | 3.6% | 4 | ## How are CLEAR’s branded searches counted? Brandwave collects information about searches that people make online using CLEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clear men shampoo” - “clear shampoo” ## Which anti-dandruff shampoo brands compete with CLEAR? - [Nizoral](/demand/global-en/brands/nizoral): Head-to-head: /demand/global-en/compare/clear-haircare-vs-nizoral - [Head & Shoulders](/demand/global-en/brands/head-and-shoulders): Head-to-head: /demand/global-en/compare/clear-haircare-vs-head-and-shoulders - [Selsun Blue](/demand/global-en/brands/selsun-blue): Head-to-head: /demand/global-en/compare/clear-haircare-vs-selsun-blue - [Neutrogena](/demand/global-en/brands/neutrogena): Head-to-head: /demand/global-en/compare/clear-haircare-vs-neutrogena - [Briogeo](/demand/global-en/brands/briogeo): Head-to-head: /demand/global-en/compare/briogeo-vs-clear-haircare - [Dove](/demand/global-en/brands/dove) - [Vanicream](/demand/global-en/brands/vanicream) ## Who owns CLEAR? CLEAR is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, Continental, Dove, Dr. Squatch, Lipton, Living Proof, Lux, Lynx, Magnum, Omo, Persil, Popsicle, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 33 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns CLEAR? CLEAR is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, Continental, Dove, Dr. Squatch, Lipton, Living Proof, Lux, Lynx, Magnum, Omo, Persil, Popsicle, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is CLEAR? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/clear-haircare This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clear-haircare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.