--- title: "Clay: search popularity and Share of Search worldwide" description: "Clay is a B2B sales intelligence platform that helps marketing teams find and understand potential B2B buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clay" publisher: "Brandwave" --- # Clay: search popularity and Share of Search worldwide Clay is a B2B sales intelligence platform that helps marketing teams find and understand potential B2B buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Clay - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among B2B data enrichment platforms**: 38% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B data enrichment platforms | 2 | 38% | 26.6K | | B2B sales intelligence platforms | 4 | 3.8% | 26.6K | - [B2B data enrichment platforms](/demand/global-en/categories/b2b-data-enrichment-platforms) - [B2B sales intelligence platforms](/demand/global-en/categories/b2b-sales-intelligence-platforms) ## How has branded search demand for Clay changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide fell from 29.4K to 26.6K. - Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide decreased from 53.9% to 38%. - Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide peaked at 53.9% in October 2025 and was lowest at 37.4% in July 2026. - Across the 11 months ending August 2026, Clay fell from 1st to 2nd among B2B data enrichment platforms worldwide. - Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 4.5% in February 2026 and was lowest at 3.4% in April 2026. - Across the 11 months ending August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide. ## How did search popularity change for B2B data enrichment platforms worldwide in August 2026? - In August 2026, Prospeo gained estimated Share of Search among B2B data enrichment platforms worldwide, from 40.8% to 41.4%. - In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%. - In August 2026, Dropcontact lost estimated Share of Search among B2B data enrichment platforms worldwide, from 7.6% to 6.3%. - People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026. ## How did search popularity change for B2B sales intelligence platforms worldwide in August 2026? - In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%. - In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%. - In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.9% to 24%. - In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide. - In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B data enrichment platforms | 29.4K | 53.9% | 1 | | Nov 2025 | B2B data enrichment platforms | 24.1K | 48.8% | 1 | | Dec 2025 | B2B data enrichment platforms | 23.1K | 52.8% | 1 | | Jan 2026 | B2B data enrichment platforms | 27.5K | 48.6% | 1 | | Feb 2026 | B2B data enrichment platforms | 33.5K | 50.8% | 1 | | Mar 2026 | B2B data enrichment platforms | 39.6K | 49.8% | 1 | | Apr 2026 | B2B data enrichment platforms | 32.6K | 41.9% | 1 | | May 2026 | B2B data enrichment platforms | 32.5K | 43.6% | 1 | | Jun 2026 | B2B data enrichment platforms | 32.4K | 41.6% | 1 | | Jul 2026 | B2B data enrichment platforms | 26.6K | 37.4% | 2 | | Aug 2026 | B2B data enrichment platforms | 26.6K | 38% | 2 | | Sep 2026 | B2B data enrichment platforms | — | — | — | | Oct 2025 | B2B sales intelligence platforms | 29.4K | 4.1% | 5 | | Nov 2025 | B2B sales intelligence platforms | 24.1K | 3.5% | 5 | | Dec 2025 | B2B sales intelligence platforms | 23.1K | 3.8% | 4 | | Jan 2026 | B2B sales intelligence platforms | 27.5K | 3.7% | 5 | | Feb 2026 | B2B sales intelligence platforms | 33.5K | 4.5% | 5 | | Mar 2026 | B2B sales intelligence platforms | 39.6K | 4.3% | 4 | | Apr 2026 | B2B sales intelligence platforms | 32.6K | 3.4% | 5 | | May 2026 | B2B sales intelligence platforms | 32.5K | 3.9% | 4 | | Jun 2026 | B2B sales intelligence platforms | 32.4K | 4.1% | 4 | | Jul 2026 | B2B sales intelligence platforms | 26.6K | 3.4% | 5 | | Aug 2026 | B2B sales intelligence platforms | 26.6K | 3.8% | 4 | | Sep 2026 | B2B sales intelligence platforms | — | — | — | ## How is Clay measured? Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clay ai” - “clay contact data” - “clay data enrichment” - “clay sales intelligence” - “clay.com” - “claygent” ## Which B2B data enrichment platforms compete with Clay? - [Prospeo](/demand/global-en/brands/prospeo): Head-to-head: /demand/global-en/compare/clay-vs-prospeo - [People Data Labs](/demand/global-en/brands/people-data-labs): Head-to-head: /demand/global-en/compare/clay-vs-people-data-labs - [Dropcontact](/demand/global-en/brands/dropcontact): Head-to-head: /demand/global-en/compare/clay-vs-dropcontact - [FullContact](/demand/global-en/brands/fullcontact): Head-to-head: /demand/global-en/compare/clay-vs-fullcontact ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Clay: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/clay This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.