--- title: "Clay: search popularity worldwide" description: "Clay is a sales data enrichment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/clay-sales" publisher: "Brandwave" --- # Clay: search popularity worldwide Clay is a sales data enrichment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Clay - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sales intelligence platforms**: 0.26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sales intelligence platforms | 5 | 0.26% | 2.4K | | AI lead generation tools | 5 | 0.38% | 2.4K | | AI sales agents | 4 | 0.44% | 2.4K | - [Sales intelligence platforms](/demand/global-en/categories/sales-intelligence-platforms) - [AI lead generation tools](/demand/global-en/categories/ai-lead-generation-tools) - [AI sales agents](/demand/global-en/categories/ai-sales-agents) ## How has branded search demand for Clay changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide held steady at 2.4K. - Across the 11 months ending August 2026, Clay’s estimated Share of Search among sales intelligence platforms worldwide held steady, from 0.28% to 0.26%. - Across the 11 months ending August 2026, Clay’s estimated Share of Search among AI lead generation tools worldwide held steady, from 0.46% to 0.38%. - Across the 11 months ending August 2026, Clay rose from 5th to 4th among AI sales agents worldwide. ## How did search popularity change for sales intelligence platforms worldwide in August 2026? - In August 2026, Apollo gained estimated Share of Search among sales intelligence platforms worldwide, from 51.9% to 56.7%. - In August 2026, ZoomInfo lost estimated Share of Search among sales intelligence platforms worldwide, from 24.9% to 22.4%. - In August 2026, Lusha lost estimated Share of Search among sales intelligence platforms worldwide, from 20.2% to 18.2%. - Estimated monthly branded searches for Cognism worldwide fell 45.3% over 11 measured months, from 41.6K to 22.7K in August 2026. ## How did search popularity change for AI lead generation tools worldwide in August 2026? - In August 2026, Apollo gained estimated Share of Search among AI lead generation tools worldwide, from 77.1% to 81.3%. - In August 2026, lemlist lost estimated Share of Search among AI lead generation tools worldwide, from 11.4% to 6.7%. - Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026. ## How did search popularity change for AI sales agents worldwide in August 2026? - Estimated monthly branded searches for Apollo worldwide rose 45.8% over 11 measured months, from 356K to 518K in August 2026. - Estimated monthly branded searches for Regie.ai worldwide fell 55% over 11 measured months, from 3.2K to 1.4K in August 2026. - Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026. - Estimated monthly branded searches for 11x worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sales intelligence platforms | 2.4K | 0.28% | 5 | | Nov 2025 | Sales intelligence platforms | 2.4K | 0.28% | 5 | | Dec 2025 | Sales intelligence platforms | 1.9K | 0.25% | 5 | | Jan 2026 | Sales intelligence platforms | 2.4K | 0.26% | 5 | | Feb 2026 | Sales intelligence platforms | 2.4K | 0.26% | 5 | | Mar 2026 | Sales intelligence platforms | 2.4K | 0.2% | 5 | | Apr 2026 | Sales intelligence platforms | 2.4K | 0.18% | 5 | | May 2026 | Sales intelligence platforms | 2.4K | 0.22% | 5 | | Jun 2026 | Sales intelligence platforms | 1.9K | 0.19% | 5 | | Jul 2026 | Sales intelligence platforms | 1.9K | 0.19% | 5 | | Aug 2026 | Sales intelligence platforms | 2.4K | 0.26% | 5 | | Sep 2026 | Sales intelligence platforms | — | — | — | | Oct 2025 | AI lead generation tools | 2.4K | 0.46% | 5 | | Nov 2025 | AI lead generation tools | 2.4K | 0.41% | 5 | | Dec 2025 | AI lead generation tools | 1.9K | 0.4% | 5 | | Jan 2026 | AI lead generation tools | 2.4K | 0.42% | 5 | | Feb 2026 | AI lead generation tools | 2.4K | 0.41% | 5 | | Mar 2026 | AI lead generation tools | 2.4K | 0.3% | 5 | | Apr 2026 | AI lead generation tools | 2.4K | 0.25% | 5 | | May 2026 | AI lead generation tools | 2.4K | 0.3% | 5 | | Jun 2026 | AI lead generation tools | 1.9K | 0.28% | 5 | | Jul 2026 | AI lead generation tools | 1.9K | 0.28% | 5 | | Aug 2026 | AI lead generation tools | 2.4K | 0.38% | 5 | | Sep 2026 | AI lead generation tools | — | — | — | | Oct 2025 | AI sales agents | 2.4K | 0.61% | 5 | | Nov 2025 | AI sales agents | 2.4K | 0.53% | 5 | | Dec 2025 | AI sales agents | 1.9K | 0.51% | 5 | | Jan 2026 | AI sales agents | 2.4K | 0.52% | 5 | | Feb 2026 | AI sales agents | 2.4K | 0.52% | 5 | | Mar 2026 | AI sales agents | 2.4K | 0.36% | 5 | | Apr 2026 | AI sales agents | 2.4K | 0.3% | 5 | | May 2026 | AI sales agents | 2.4K | 0.36% | 4 | | Jun 2026 | AI sales agents | 1.9K | 0.35% | 4 | | Jul 2026 | AI sales agents | 1.9K | 0.35% | 4 | | Aug 2026 | AI sales agents | 2.4K | 0.44% | 4 | | Sep 2026 | AI sales agents | — | — | — | ## How is Clay measured? Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clay sales” ## Which sales intelligence platforms compete with Clay? - [Apollo](/demand/global-en/brands/apollo-io): Head-to-head: /demand/global-en/compare/apollo-io-vs-clay-sales - [ZoomInfo](/demand/global-en/brands/zoominfo): Head-to-head: /demand/global-en/compare/clay-sales-vs-zoominfo - [Lusha](/demand/global-en/brands/lusha): Head-to-head: /demand/global-en/compare/clay-sales-vs-lusha - [Cognism](/demand/global-en/brands/cognism): Head-to-head: /demand/global-en/compare/clay-sales-vs-cognism ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Clay: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/clay-sales This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/clay-sales. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.