--- title: "Claude: search popularity and Share of Search worldwide" description: "Anthropic's AI assistant for writing, analysis, research, and coding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/claude" publisher: "Brandwave" --- # Claude: search popularity and Share of Search worldwide Anthropic's AI assistant for writing, analysis, research, and coding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Claude - **Owned by**: Anthropic - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among AI chat assistants**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI chat assistants | 3 | 4.4% | 107M | - [AI chat assistants](/demand/global-en/categories/ai-chat-assistants) ## How has branded search demand for Claude changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Claude worldwide rose from 15.9M to 107M. - Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide increased from 0.66% to 4.4%. - Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide peaked at 4.7% in June 2026 and was lowest at 0.66% in October 2025. - Across the 11 months ending August 2026, Claude rose from 7th to 3rd among AI chat assistants worldwide. ## How did search popularity change for AI chat assistants worldwide in August 2026? - In August 2026, Grok rose from 6th to 5th among AI chat assistants worldwide. - In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide. - Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026. - Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026. - Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026. - Estimated monthly branded searches for Mistral Le Chat worldwide fell 27.1% over 11 measured months, from 297K to 217K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI chat assistants | 15.9M | 0.66% | 7 | | Nov 2025 | AI chat assistants | 19.3M | 0.88% | 7 | | Dec 2025 | AI chat assistants | 15.9M | 0.72% | 7 | | Jan 2026 | AI chat assistants | 22.3M | 0.99% | 6 | | Feb 2026 | AI chat assistants | 34.2M | 1.5% | 4 | | Mar 2026 | AI chat assistants | 89.1M | 3.6% | 3 | | Apr 2026 | AI chat assistants | 111M | 4.3% | 3 | | May 2026 | AI chat assistants | 131M | 4.5% | 3 | | Jun 2026 | AI chat assistants | 121M | 4.7% | 3 | | Jul 2026 | AI chat assistants | 108M | 4.4% | 3 | | Aug 2026 | AI chat assistants | 107M | 4.4% | 3 | | Sep 2026 | AI chat assistants | — | — | — | ## How is Claude measured? Brandwave collects information about searches that people make online using Claude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ai claude” - “anthropic claude” - “anthropic claude ai” - “anthropic's claude” - “anthropics claude” - “Claude” - “claude 3.5 sonnet” - “claude 4” - “claude ai” - “claude ai anthropic” - “claude ai app” - “claude ai assistant” - “claude ai chat” - “claude ai chatbot” - “claude ai download” - “claude ai free” - “claude ai model” - “claude ai pricing” - “claude ai pro” - “claude ai subscription” - “claude anthropic” - “claude app” - “claude artifacts” - “claude artificial intelligence” - “claude chat” - “claude chatbot” - “claude cowork” - “claude design” - “claude designs” - “claude desktop” - “claude download” - “claude for chrome” - “claude for excel” - “claude free” - “claude haiku” - “claude max” - “claude models” - “claude opus” - “claude opus 4” - “claude pricing” - “claude pro” - “claude projects” - “claude sonnet” - “claude sonnet 4” - “claude subscription” - “claude.ai” ## Which AI chat assistants compete with Claude? - [ChatGPT](/demand/global-en/brands/chatgpt): Head-to-head: /demand/global-en/compare/chatgpt-vs-claude - [Google Gemini](/demand/global-en/brands/google-gemini): Head-to-head: /demand/global-en/compare/claude-vs-google-gemini - [Microsoft Copilot](/demand/global-en/brands/microsoft-copilot): Head-to-head: /demand/global-en/compare/claude-vs-microsoft-copilot - [Grok](/demand/global-en/brands/grok): Head-to-head: /demand/global-en/compare/claude-vs-grok - [DeepSeek](/demand/global-en/brands/deepseek): Head-to-head: /demand/global-en/compare/claude-vs-deepseek - [Perplexity](/demand/global-en/brands/perplexity) - [Meta AI](/demand/global-en/brands/meta-ai) - [Mistral Le Chat](/demand/global-en/brands/mistral-le-chat) ## Who owns Claude? Claude is owned by Anthropic. Brandwave also tracks Claude Code, owned by the same company, worldwide. - [Anthropic](/demand/global-en/companies/anthropic): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Claude? Claude is owned by Anthropic. Brandwave also tracks Claude Code, owned by the same company, worldwide. ## Cite this page Brandwave. "Claude: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/claude This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/claude. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.