---
title: "Claire's: search popularity and Share of Search worldwide"
description: "Claire's is accessory retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/claire-s"
publisher: "Brandwave"
---

# Claire's: search popularity and Share of Search worldwide

Claire's is accessory retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Claire's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hair accessories brands**: 54.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair accessories brands | 1 | 54.9% | 823K |

- [Hair accessories brands](/demand/global-en/categories/hair-accessories-brands)

## How has branded search demand for Claire's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Claire's worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, Claire's’ estimated Share of Search among hair accessories brands worldwide decreased from 64.1% to 54.9%.

## How did search popularity change for hair accessories brands worldwide in August 2026?

- In August 2026, Goody gained estimated Share of Search among hair accessories brands worldwide, from 11.3% to 13.4%.
- In August 2026, Claire's lost estimated Share of Search among hair accessories brands worldwide, from 56.6% to 54.9%.
- In August 2026, Kitsch lost estimated Share of Search among hair accessories brands worldwide, from 25.3% to 24.5%.
- Estimated monthly branded searches for Invisibobble worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair accessories brands | 1.2M | 64.1% | 1 |
| Nov 2025 | Hair accessories brands | 1.2M | 59.5% | 1 |
| Dec 2025 | Hair accessories brands | 1.2M | 58.1% | 1 |
| Jan 2026 | Hair accessories brands | 1M | 56.4% | 1 |
| Feb 2026 | Hair accessories brands | 823K | 56.6% | 1 |
| Mar 2026 | Hair accessories brands | 1M | 59.9% | 1 |
| Apr 2026 | Hair accessories brands | 1M | 60% | 1 |
| May 2026 | Hair accessories brands | 823K | 56% | 1 |
| Jun 2026 | Hair accessories brands | 823K | 56% | 1 |
| Jul 2026 | Hair accessories brands | 823K | 56.6% | 1 |
| Aug 2026 | Hair accessories brands | 823K | 54.9% | 1 |
| Sep 2026 | Hair accessories brands | — | — | — |

## How is Claire's measured?

Brandwave collects information about searches that people make online using Claire's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “claires”

## Which hair accessories brands compete with Claire's?

- [Kitsch](/demand/global-en/brands/kitsch): Head-to-head: /demand/global-en/compare/claire-s-vs-kitsch
- [Goody](/demand/global-en/brands/goody): Head-to-head: /demand/global-en/compare/claire-s-vs-goody
- [Conair](/demand/global-en/brands/conair): Head-to-head: /demand/global-en/compare/claire-s-vs-conair
- [Invisibobble](/demand/global-en/brands/invisibobble): Head-to-head: /demand/global-en/compare/claire-s-vs-invisibobble
- [Scunci](/demand/global-en/brands/scunci): Head-to-head: /demand/global-en/compare/claire-s-vs-scunci

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Claire's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/claire-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/claire-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.