--- title: "CitrusAd: search popularity and Share of Search worldwide" description: "CitrusAd is a retail media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/citrusad" publisher: "Brandwave" --- # CitrusAd: search popularity and Share of Search worldwide CitrusAd is a retail media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CitrusAd - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among retail media networks**: 0.36% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Retail media networks | 5 | 0.36% | 480 | | Marketplace advertising platforms | 4 | 1% | 480 | - [Retail media networks](/demand/global-en/categories/retail-media-networks) - [Marketplace advertising platforms](/demand/global-en/categories/marketplace-advertising-platforms) ## How has branded search demand for CitrusAd changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for CitrusAd worldwide fell from 2.4K to 480. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide decreased from 1.4% to 0.36%. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide peaked at 1.4% in October 2025 and was lowest at 0.34% in July 2026. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide decreased from 3.4% to 1%. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 3.4% in October 2025 and was lowest at 0.85% in July 2026. - Across the 11 months ending August 2026, CitrusAd fell from 3rd to 4th among marketplace advertising platforms worldwide. ## How did search popularity change for retail media networks worldwide in August 2026? - In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%. - In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.7% to 31.3%. - Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026. - Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for marketplace advertising platforms worldwide in August 2026? - In August 2026, Koddi gained estimated Share of Search among marketplace advertising platforms worldwide, from 7.8% to 9.3%. - In August 2026, Criteo lost estimated Share of Search among marketplace advertising platforms worldwide, from 88.9% to 86.8%. - Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026. - Estimated monthly branded searches for PromoteIQ worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026. - Estimated monthly branded searches for Moloco worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Retail media networks | 2.4K | 1.4% | 5 | | Nov 2025 | Retail media networks | 1.6K | 0.99% | 5 | | Dec 2025 | Retail media networks | 720 | 0.48% | 5 | | Jan 2026 | Retail media networks | 1.3K | 0.9% | 5 | | Feb 2026 | Retail media networks | 720 | 0.5% | 5 | | Mar 2026 | Retail media networks | 720 | 0.44% | 5 | | Apr 2026 | Retail media networks | 590 | 0.41% | 5 | | May 2026 | Retail media networks | 590 | 0.45% | 5 | | Jun 2026 | Retail media networks | 590 | 0.41% | 5 | | Jul 2026 | Retail media networks | 480 | 0.34% | 5 | | Aug 2026 | Retail media networks | 480 | 0.36% | 5 | | Sep 2026 | Retail media networks | — | — | — | | Oct 2025 | Marketplace advertising platforms | 2.4K | 3.4% | 3 | | Nov 2025 | Marketplace advertising platforms | 1.6K | 2.8% | 3 | | Dec 2025 | Marketplace advertising platforms | 720 | 1.5% | 4 | | Jan 2026 | Marketplace advertising platforms | 1.3K | 2.2% | 4 | | Feb 2026 | Marketplace advertising platforms | 720 | 1.2% | 4 | | Mar 2026 | Marketplace advertising platforms | 720 | 1.3% | 4 | | Apr 2026 | Marketplace advertising platforms | 590 | 1% | 4 | | May 2026 | Marketplace advertising platforms | 590 | 1.2% | 4 | | Jun 2026 | Marketplace advertising platforms | 590 | 1% | 4 | | Jul 2026 | Marketplace advertising platforms | 480 | 0.85% | 4 | | Aug 2026 | Marketplace advertising platforms | 480 | 1% | 4 | | Sep 2026 | Marketplace advertising platforms | — | — | — | ## How is CitrusAd measured? Brandwave collects information about searches that people make online using CitrusAd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “citrusad” ## Which retail media networks compete with CitrusAd? - [Amazon Ads](/demand/global-en/brands/amazon-ads): Head-to-head: /demand/global-en/compare/amazon-ads-vs-citrusad - [Criteo](/demand/global-en/brands/criteo): Head-to-head: /demand/global-en/compare/citrusad-vs-criteo - [Roundel](/demand/global-en/brands/roundel): Head-to-head: /demand/global-en/compare/citrusad-vs-roundel - [Walmart Connect](/demand/global-en/brands/walmart-connect): Head-to-head: /demand/global-en/compare/citrusad-vs-walmart-connect ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "CitrusAd: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/citrusad This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/citrusad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.