--- title: "How popular is Citrucel? Searches and AI answers worldwide" description: "Citrucel is a methylcellulose fiber supplement from Haleon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/citrucel" publisher: "Brandwave" --- # How popular is Citrucel? Searches and AI answers worldwide Citrucel is a methylcellulose fiber supplement from Haleon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Citrucel - **Owned by**: Haleon - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among fiber supplement brands**: 3.8% ## Where does Citrucel compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fiber supplement brands | 3 | 3.8% | 33.1K | - [Fiber supplement brands](/demand/global-en/categories/fiber-supplement-brands) ## Top fiber supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Citrucel appeared in all five answers. Citrucel is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metamucil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Citrucel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Konsyl | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Benefiber | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Now Foods | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | FiberCon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Organic India | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fiber supplement brands - Asked ChatGPT "Which fiber supplement should I take?": 1. Metamucil, 2. Citrucel - Asked ChatGPT "What are the best fiber supplement brands?": 1. Metamucil, 2. Konsyl, 3. Benefiber, 4. Citrucel, 5. Now Foods - Asked ChatGPT "What's the best fiber supplement for constipation?": 1. Konsyl, 2. Metamucil, 3. Citrucel - Searched Google, AI Overview "fiber supplement": 1. Metamucil, 2. Citrucel, 3. Benefiber - Searched Google, AI Overview "best fiber supplement": 1. Metamucil, 2. Now Foods, 3. Citrucel, 4. Benefiber Not named in any answer: FiberCon and Organic India. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Citrucel changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Citrucel worldwide rose from 27.1K to 33.1K. - Across the 12 months ending October 2026, Citrucel’s share of searches among fiber supplement brands worldwide decreased from 4.7% to 3.8%. ## How did search popularity change for fiber supplement brands worldwide in October 2026? - In October 2026, Metamucil gained share of searches among fiber supplement brands worldwide, from 76.1% to 76.9%. - In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%. - Organic India’s share of searches among fiber supplement brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026. - Estimated monthly branded searches for Now Foods worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in October 2026. - Estimated monthly branded searches for Benefiber worldwide rose 82.4% over 12 measured months, from 74K to 135K in October 2026. - Estimated monthly branded searches for Konsyl worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Fiber supplement brands | 27.1K | 4.7% | 3 | | Dec 2025 | Fiber supplement brands | 27.1K | 4.7% | 3 | | Jan 2026 | Fiber supplement brands | 33.1K | 4.7% | 3 | | Feb 2026 | Fiber supplement brands | 33.1K | 4.7% | 3 | | Mar 2026 | Fiber supplement brands | 33.1K | 3.9% | 3 | | Apr 2026 | Fiber supplement brands | 33.1K | 4.6% | 3 | | May 2026 | Fiber supplement brands | 27.1K | 3.9% | 3 | | Jun 2026 | Fiber supplement brands | 27.1K | 3.9% | 3 | | Jul 2026 | Fiber supplement brands | 33.1K | 4.6% | 3 | | Aug 2026 | Fiber supplement brands | 33.1K | 4% | 3 | | Sep 2026 | Fiber supplement brands | 33.1K | 4.6% | 3 | | Oct 2026 | Fiber supplement brands | 33.1K | 3.8% | 3 | ## How are Citrucel’s branded searches counted? Brandwave collects information about searches that people make online using Citrucel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “citrucel” ## Which fiber supplement brands compete with Citrucel? - [Metamucil](/demand/global-en/brands/metamucil): Head-to-head: /demand/global-en/compare/citrucel-vs-metamucil - [Benefiber](/demand/global-en/brands/benefiber): Head-to-head: /demand/global-en/compare/benefiber-vs-citrucel - [FiberCon](/demand/global-en/brands/fibercon): Head-to-head: /demand/global-en/compare/citrucel-vs-fibercon - [Organic India](/demand/global-en/brands/organic-india): Head-to-head: /demand/global-en/compare/citrucel-vs-organic-india - [Now Foods](/demand/global-en/brands/now-foods): Head-to-head: /demand/global-en/compare/citrucel-vs-now-foods - [Konsyl](/demand/global-en/brands/konsyl) ## Who owns Citrucel? Citrucel is owned by Haleon. Brandwave also tracks Benefiber, owned by the same company, worldwide. - [Haleon](/demand/global-en/companies/haleon): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Citrucel? Citrucel is owned by Haleon. Brandwave also tracks Benefiber, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Citrucel? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/citrucel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/citrucel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.