--- title: "Citizen: search popularity and Share of Search worldwide" description: "Citizen is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/citizen" publisher: "Brandwave" --- # Citizen: search popularity and Share of Search worldwide Citizen is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Citizen - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among luxury watch brands**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luxury watch brands | 4 | 0.04% | 2.9K | | Photo printer brands | 6 | 0.12% | 2.9K | - [Luxury watch brands](/demand/global-en/categories/luxury-watch-brands) - [Photo printer brands](/demand/global-en/categories/photo-printer-brands) ## How has branded search demand for Citizen changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Citizen worldwide held steady at 2.9K. - Across the 11 months ending August 2026, Citizen’s estimated Share of Search among luxury watch brands worldwide held steady at 0.04%. - Across the 11 months ending August 2026, Citizen’s estimated Share of Search among photo printer brands worldwide held steady, from 0.15% to 0.12%. ## How did search popularity change for luxury watch brands worldwide in August 2026? - In August 2026, Rolex gained estimated Share of Search among luxury watch brands worldwide, from 55.2% to 57.3%. - In August 2026, Seiko gained estimated Share of Search among luxury watch brands worldwide, from 24.7% to 25.6%. - In August 2026, Tissot lost estimated Share of Search among luxury watch brands worldwide, from 20.1% to 17.1%. - Estimated monthly branded searches for Omega worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## How did search popularity change for photo printer brands worldwide in August 2026? - In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%. - In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%. - In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%. - In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%. - Estimated monthly branded searches for HiTi worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luxury watch brands | 2.9K | 0.04% | 4 | | Nov 2025 | Luxury watch brands | 3.6K | 0.05% | 4 | | Dec 2025 | Luxury watch brands | 2.4K | 0.03% | 4 | | Jan 2026 | Luxury watch brands | 3.6K | 0.05% | 4 | | Feb 2026 | Luxury watch brands | 2.9K | 0.04% | 4 | | Mar 2026 | Luxury watch brands | 2.9K | 0.04% | 4 | | Apr 2026 | Luxury watch brands | 2.4K | 0.04% | 4 | | May 2026 | Luxury watch brands | 4.4K | 0.06% | 4 | | Jun 2026 | Luxury watch brands | 2.4K | 0.04% | 4 | | Jul 2026 | Luxury watch brands | 2.4K | 0.04% | 4 | | Aug 2026 | Luxury watch brands | 2.9K | 0.04% | 4 | | Sep 2026 | Luxury watch brands | — | — | — | | Oct 2025 | Photo printer brands | 2.9K | 0.15% | 6 | | Nov 2025 | Photo printer brands | 3.6K | 0.18% | 6 | | Dec 2025 | Photo printer brands | 2.4K | 0.12% | 6 | | Jan 2026 | Photo printer brands | 3.6K | 0.16% | 6 | | Feb 2026 | Photo printer brands | 2.9K | 0.15% | 6 | | Mar 2026 | Photo printer brands | 2.9K | 0.15% | 6 | | Apr 2026 | Photo printer brands | 2.4K | 0.13% | 6 | | May 2026 | Photo printer brands | 4.4K | 0.24% | 6 | | Jun 2026 | Photo printer brands | 2.4K | 0.13% | 6 | | Jul 2026 | Photo printer brands | 2.4K | 0.13% | 6 | | Aug 2026 | Photo printer brands | 2.9K | 0.12% | 6 | | Sep 2026 | Photo printer brands | — | — | — | ## How is Citizen measured? Brandwave collects information about searches that people make online using Citizen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “citizen nz” ## Which luxury watch brands compete with Citizen? - [Rolex](/demand/global-en/brands/rolex): Head-to-head: /demand/global-en/compare/citizen-vs-rolex - [Seiko](/demand/global-en/brands/seiko): Head-to-head: /demand/global-en/compare/citizen-vs-seiko - [Tissot](/demand/global-en/brands/tissot): Head-to-head: /demand/global-en/compare/citizen-vs-tissot - [Omega](/demand/global-en/brands/omega): Head-to-head: /demand/global-en/compare/citizen-vs-omega ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Citizen: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/citizen This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/citizen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.