---
title: "Citation Machine: search popularity worldwide"
description: "Citation Machine is a citation or reference tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/citation-machine"
publisher: "Brandwave"
---

# Citation Machine: search popularity worldwide

Citation Machine is a citation or reference tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Citation Machine
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among citation and reference tools**: 18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Citation and reference tools | 4 | 18% | 450K |

- [Citation and reference tools](/demand/global-en/categories/citation-tools)

## How has branded search demand for Citation Machine changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Citation Machine worldwide fell from 823K to 450K.
- Across the 12 months ending September 2026, Citation Machine’s estimated Share of Search among citation and reference tools worldwide decreased from 22.4% to 18%.
- Across the 12 months ending September 2026, Citation Machine’s estimated Share of Search among citation and reference tools worldwide peaked at 25.8% in February 2026 and was lowest at 13.3% in August 2026.
- Across the 12 months ending September 2026, Citation Machine fell from 2nd to 4th among citation and reference tools worldwide.

## How did search popularity change for citation and reference tools worldwide in September 2026?

- In September 2026, Citation Machine gained estimated Share of Search among citation and reference tools worldwide, from 13.3% to 18%.
- In September 2026, MyBib gained estimated Share of Search among citation and reference tools worldwide, from 24.4% to 27%.
- In September 2026, Mendeley lost estimated Share of Search among citation and reference tools worldwide, from 29.9% to 27%.
- In September 2026, Scribbr lost estimated Share of Search among citation and reference tools worldwide, from 24.4% to 22.1%.
- In September 2026, EndNote lost estimated Share of Search among citation and reference tools worldwide, from 7.3% to 5.4%.
- Estimated monthly branded searches for Zotero worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Citation and reference tools | 823K | 22.4% | 2 |
| Nov 2025 | Citation and reference tools | 823K | 23.8% | 1 |
| Dec 2025 | Citation and reference tools | 550K | 22.3% | 2 |
| Jan 2026 | Citation and reference tools | 450K | 19.9% | 3 |
| Feb 2026 | Citation and reference tools | 673K | 25.8% | 1 |
| Mar 2026 | Citation and reference tools | 673K | 21.9% | 3 |
| Apr 2026 | Citation and reference tools | 673K | 22.3% | 2 |
| May 2026 | Citation and reference tools | 450K | 18.1% | 4 |
| Jun 2026 | Citation and reference tools | 301K | 17.9% | 4 |
| Jul 2026 | Citation and reference tools | 301K | 22.8% | 2 |
| Aug 2026 | Citation and reference tools | 201K | 13.3% | 4 |
| Sep 2026 | Citation and reference tools | 450K | 18% | 4 |

## How is Citation Machine measured?

Brandwave collects information about searches that people make online using Citation Machine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “citation machine”

## Which citation and reference tools compete with Citation Machine?

- [Mendeley](/demand/global-en/brands/mendeley): Head-to-head: /demand/global-en/compare/citation-machine-vs-mendeley
- [MyBib](/demand/global-en/brands/mybib): Head-to-head: /demand/global-en/compare/citation-machine-vs-mybib
- [Scribbr](/demand/global-en/brands/scribbr): Head-to-head: /demand/global-en/compare/citation-machine-vs-scribbr
- [EndNote](/demand/global-en/brands/endnote): Head-to-head: /demand/global-en/compare/citation-machine-vs-endnote
- [Zotero](/demand/global-en/brands/zotero): Head-to-head: /demand/global-en/compare/citation-machine-vs-zotero

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Citation Machine: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/citation-machine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/citation-machine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.