--- title: "How popular is Citadel? Searches and AI answers worldwide" description: "Citadel makes miniature paint. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/citadel" publisher: "Brandwave" --- # How popular is Citadel? Searches and AI answers worldwide Citadel makes miniature paint. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Citadel - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among miniature paint brands**: 8.3% ## Where does Citadel compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Miniature paint brands | 5 | 8.3% | 12.1K | - [Miniature paint brands](/demand/global-en/categories/miniature-paint-brands) ## Top miniature paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Citadel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Citadel is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vallejo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | The Army Painter | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Citadel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | AK Interactive | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Monument Hobbies | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tamiya | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Green Stuff World | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Scale75 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | AMMO by Mig Jimenez | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reaper Miniatures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about miniature paint brands - Asked ChatGPT "What's the best paint for miniatures?": 1. Vallejo, 2. The Army Painter, 3. Citadel, 4. Monument Hobbies - Asked ChatGPT "Which miniature paint brand should a beginner buy?": 1. Vallejo, 2. Citadel, 3. The Army Painter, 4. Monument Hobbies - Asked ChatGPT "What are the best paint sets for Warhammer miniatures?": 1. Citadel, 2. The Army Painter, 3. Vallejo - Searched Google, AI Overview "model paint": 1. Vallejo, 2. The Army Painter, 3. AK Interactive, 4. Tamiya Not named in any answer: Green Stuff World, Scale75, AMMO by Mig Jimenez and Reaper Miniatures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Citadel changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Citadel worldwide fell from 22.2K to 12.1K. - Across the 12 months ending October 2026, Citadel’s share of searches among miniature paint brands worldwide decreased from 11.6% to 8.3%. - Across the 12 months ending October 2026, Citadel’s share of searches among miniature paint brands worldwide peaked at 14.5% in January 2026 and was lowest at 8.3% in October 2026. - Across the 12 months ending October 2026, Citadel fell from 4th to 5th among miniature paint brands worldwide. ## How did search popularity change for miniature paint brands worldwide in October 2026? - In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%. - In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%. - In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%. - Green Stuff World’s share of searches among miniature paint brands worldwide has lost ground for 3 months in a row, from 33.1% to 27.7% in October 2026. - Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026. - Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Miniature paint brands | 22.2K | 11.6% | 4 | | Dec 2025 | Miniature paint brands | 22.2K | 13.1% | 4 | | Jan 2026 | Miniature paint brands | 27.1K | 14.5% | 4 | | Feb 2026 | Miniature paint brands | 18.1K | 11.4% | 4 | | Mar 2026 | Miniature paint brands | 22.2K | 13.5% | 4 | | Apr 2026 | Miniature paint brands | 18.1K | 11.6% | 4 | | May 2026 | Miniature paint brands | 14.8K | 9.9% | 4 | | Jun 2026 | Miniature paint brands | 14.8K | 10.2% | 4 | | Jul 2026 | Miniature paint brands | 14.8K | 9.9% | 4 | | Aug 2026 | Miniature paint brands | 14.8K | 9.2% | 4 | | Sep 2026 | Miniature paint brands | 14.8K | 10.2% | 5 | | Oct 2026 | Miniature paint brands | 12.1K | 8.3% | 5 | ## How are Citadel’s branded searches counted? Brandwave collects information about searches that people make online using Citadel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “citadel paint” ## Which miniature paint brands compete with Citadel? - [Green Stuff World](/demand/global-en/brands/green-stuff-world) - [AK Interactive](/demand/global-en/brands/ak-interactive): Head-to-head: /demand/global-en/compare/ak-interactive-vs-citadel - [Vallejo](/demand/global-en/brands/vallejo): Head-to-head: /demand/global-en/compare/citadel-vs-vallejo - [Monument Hobbies](/demand/global-en/brands/monument-hobbies): Head-to-head: /demand/global-en/compare/citadel-vs-monument-hobbies - [Tamiya](/demand/global-en/brands/tamiya): Head-to-head: /demand/global-en/compare/citadel-vs-tamiya - [The Army Painter](/demand/global-en/brands/the-army-painter): Head-to-head: /demand/global-en/compare/citadel-vs-the-army-painter - [Scale75](/demand/global-en/brands/scale75) - [AMMO by Mig Jimenez](/demand/global-en/brands/ammo-by-mig) - [Reaper Miniatures](/demand/global-en/brands/reaper-miniatures) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Citadel? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/citadel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/citadel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.