--- title: "Cisco: search popularity worldwide" description: "Cisco offers networking certifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cisco-certification" publisher: "Brandwave" --- # Cisco: search popularity worldwide Cisco offers networking certifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cisco - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among IT certification providers**: 45.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IT certification providers | 1 | 45.7% | 700K | | Poe switch brands | 1 | 50.8% | 673K | | Network switch brands | 8 | 1.9% | 22.2K | - [IT certification providers](/demand/global-en/categories/it-certification-providers) - [Poe switch brands](/demand/global-en/categories/poe-switch-brands) - [Network switch brands](/demand/global-en/categories/network-switch-brands) ## Top IT certification providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cisco appeared in all five answers. Cisco is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CompTIA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cisco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Learn | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ISC2 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | AWS Certification | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PRINCE2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PMI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GIAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EXIN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Axelos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT certification providers - Asked ChatGPT "Which IT certification provider should I use?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn - Asked ChatGPT "What are the best IT certification providers?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn, 5. AWS Certification - Asked ChatGPT "What's the best IT certification provider for a career certificate?": 1. CompTIA, 2. Microsoft Learn, 3. Cisco - Searched Google, AI Overview "best it certifications": 1. CompTIA, 2. Cisco - Searched Google, AI Overview "it certification courses": 1. CompTIA, 2. Cisco Not named in any answer: PRINCE2, PMI, GIAC, EXIN and Axelos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Cisco changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cisco worldwide rose from 510K to 722K. - Across the 12 months ending September 2026, Cisco’s share of searches among IT certification providers worldwide increased from 36.6% to 45.7%. - Across the 12 months ending September 2026, Cisco’s share of searches among IT certification providers worldwide peaked at 47% in August 2026 and was lowest at 35.3% in December 2025. - Across the 12 months ending September 2026, Cisco’s share of searches among poe switch brands worldwide increased from 36.4% to 50.8%. - Across the 12 months ending September 2026, Cisco’s share of searches among poe switch brands worldwide peaked at 50.9% in August 2026 and was lowest at 32.2% in December 2025. - Across the 12 months ending September 2026, Cisco rose from 2nd to 1st among poe switch brands worldwide. - Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide held steady at 1.9%. ## How did search popularity change for IT certification providers worldwide in September 2026? - In September 2026, CompTIA gained share of searches among IT certification providers worldwide, from 17.5% to 20.6%. - In September 2026, Microsoft Learn lost share of searches among IT certification providers worldwide, from 24.3% to 22.9%. - In September 2026, Cisco lost share of searches among IT certification providers worldwide, from 47% to 45.7%. - AWS Certification’s share of searches among IT certification providers worldwide has lost ground for 3 months in a row, from 12.1% to 8.8% in September 2026. - Estimated monthly branded searches for EXIN worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026. - Estimated monthly branded searches for Axelos worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## How did search popularity change for poe switch brands worldwide in September 2026? - Estimated monthly branded searches for Cisco worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026. - Estimated monthly branded searches for Aruba worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## How did search popularity change for network switch brands worldwide in September 2026? - In September 2026, TP-Link lost share of searches among network switch brands worldwide, from 13.1% to 12.5%. - Estimated monthly branded searches for Juniper Networks worldwide fell 40.8% over 12 measured months, from 67.1K to 39.7K in September 2026. - Estimated monthly branded searches for Zyxel worldwide fell 32.5% over 12 measured months, from 77.6K to 52.4K in September 2026. - Estimated monthly branded searches for D-Link worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IT certification providers | 483K | 36.6% | 1 | | Nov 2025 | IT certification providers | 483K | 38.4% | 1 | | Dec 2025 | IT certification providers | 395K | 35.3% | 1 | | Jan 2026 | IT certification providers | 483K | 36% | 1 | | Feb 2026 | IT certification providers | 583K | 42.9% | 1 | | Mar 2026 | IT certification providers | 583K | 41.3% | 1 | | Apr 2026 | IT certification providers | 577K | 42.7% | 1 | | May 2026 | IT certification providers | 577K | 41.1% | 1 | | Jun 2026 | IT certification providers | 577K | 42.2% | 1 | | Jul 2026 | IT certification providers | 577K | 44.9% | 1 | | Aug 2026 | IT certification providers | 700K | 47% | 1 | | Sep 2026 | IT certification providers | 700K | 45.7% | 1 | | Oct 2025 | Poe switch brands | 450K | 36.4% | 2 | | Nov 2025 | Poe switch brands | 450K | 36.5% | 2 | | Dec 2025 | Poe switch brands | 368K | 32.2% | 2 | | Jan 2026 | Poe switch brands | 450K | 36.4% | 2 | | Feb 2026 | Poe switch brands | 550K | 46.1% | 1 | | Mar 2026 | Poe switch brands | 550K | 41.3% | 1 | | Apr 2026 | Poe switch brands | 550K | 45.7% | 1 | | May 2026 | Poe switch brands | 550K | 45.7% | 1 | | Jun 2026 | Poe switch brands | 550K | 45.9% | 1 | | Jul 2026 | Poe switch brands | 550K | 45.9% | 1 | | Aug 2026 | Poe switch brands | 673K | 50.9% | 1 | | Sep 2026 | Poe switch brands | 673K | 50.8% | 1 | | Oct 2025 | Network switch brands | 27.1K | 1.9% | 8 | | Nov 2025 | Network switch brands | 27.1K | 2% | 8 | | Dec 2025 | Network switch brands | 22.2K | 1.6% | 8 | | Jan 2026 | Network switch brands | 22.2K | 1.6% | 8 | | Feb 2026 | Network switch brands | 27.1K | 2.3% | 8 | | Mar 2026 | Network switch brands | 27.1K | 2% | 8 | | Apr 2026 | Network switch brands | 22.2K | 2% | 8 | | May 2026 | Network switch brands | 22.2K | 1.9% | 8 | | Jun 2026 | Network switch brands | 22.2K | 1.9% | 8 | | Jul 2026 | Network switch brands | 22.2K | 1.9% | 8 | | Aug 2026 | Network switch brands | 22.2K | 1.9% | 8 | | Sep 2026 | Network switch brands | 22.2K | 1.9% | 8 | ## How are Cisco’s branded searches counted? Brandwave collects information about searches that people make online using Cisco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ccna” - “cisco certification” - “cisco switch” - “cisco switches” ## Which IT certification providers compete with Cisco? - [Microsoft Learn](/demand/global-en/brands/microsoft-learn): Head-to-head: /demand/global-en/compare/cisco-certification-vs-microsoft-learn - [CompTIA](/demand/global-en/brands/comptia): Head-to-head: /demand/global-en/compare/cisco-certification-vs-comptia - [AWS Certification](/demand/global-en/brands/aws-certification): Head-to-head: /demand/global-en/compare/aws-certification-vs-cisco-certification - [PRINCE2](/demand/global-en/brands/prince2): Head-to-head: /demand/global-en/compare/cisco-certification-vs-prince2 - [PMI](/demand/global-en/brands/pmi): Head-to-head: /demand/global-en/compare/cisco-certification-vs-pmi - [GIAC](/demand/global-en/brands/giac) - [ISC2](/demand/global-en/brands/isc2) - [EXIN](/demand/global-en/brands/exin) - [Axelos](/demand/global-en/brands/axelos) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cisco: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cisco-certification This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cisco-certification. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.