---
title: "Circle: search popularity and Share of Search worldwide"
description: "Circle is a stablecoin issuer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/circle-usdc"
publisher: "Brandwave"
---

# Circle: search popularity and Share of Search worldwide

Circle is a stablecoin issuer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Circle
- **Market**: Global

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stablecoin platforms | — | — | — |

- [Stablecoin platforms](/demand/global-en/categories/stablecoin-platforms)

## How did search popularity change for stablecoin platforms worldwide in August 2026?

- In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
- In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
- MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stablecoin platforms | — | — | — |
| Nov 2025 | Stablecoin platforms | — | — | — |
| Dec 2025 | Stablecoin platforms | — | — | — |
| Jan 2026 | Stablecoin platforms | — | — | — |
| Feb 2026 | Stablecoin platforms | — | — | — |
| Mar 2026 | Stablecoin platforms | — | — | — |
| Apr 2026 | Stablecoin platforms | — | — | — |
| May 2026 | Stablecoin platforms | — | — | — |
| Jun 2026 | Stablecoin platforms | — | — | — |
| Jul 2026 | Stablecoin platforms | — | — | — |
| Aug 2026 | Stablecoin platforms | — | — | — |
| Sep 2026 | Stablecoin platforms | — | — | — |

## How is Circle measured?

Brandwave collects information about searches that people make online using Circle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “circle usdc”

## Which stablecoin platforms compete with Circle?

- [Paxos](/demand/global-en/brands/paxos)
- [Ethena](/demand/global-en/brands/ethena)
- [MakerDAO](/demand/global-en/brands/makerdao)
- [Tether](/demand/global-en/brands/tether)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Circle: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/circle-usdc

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/circle-usdc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.