---
title: "Circana: search popularity and Share of Search worldwide"
description: "Circana is a retail analytics firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/circana"
publisher: "Brandwave"
---

# Circana: search popularity and Share of Search worldwide

Circana is a retail analytics firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Circana
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retail analytics platforms**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retail analytics platforms | 3 | 7.9% | 27.1K |

- [Retail analytics platforms](/demand/global-en/categories/retail-analytics-platforms)

## How has branded search demand for Circana changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Circana worldwide fell from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Circana’s estimated Share of Search among retail analytics platforms worldwide peaked at 8.7% in March 2026 and was lowest at 6.9% in January 2026.

## How did search popularity change for retail analytics platforms worldwide in August 2026?

- In August 2026, Euromonitor gained estimated Share of Search among retail analytics platforms worldwide, from 5.4% to 6.5%.
- In August 2026, NielsenIQ lost estimated Share of Search among retail analytics platforms worldwide, from 59.4% to 58.8%.
- Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
- Estimated monthly branded searches for NPD worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Circana worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retail analytics platforms | 33.1K | 8.2% | 3 |
| Nov 2025 | Retail analytics platforms | 27.1K | 7.3% | 4 |
| Dec 2025 | Retail analytics platforms | 27.1K | 7.9% | 3 |
| Jan 2026 | Retail analytics platforms | 27.1K | 6.9% | 3 |
| Feb 2026 | Retail analytics platforms | 27.1K | 7.8% | 3 |
| Mar 2026 | Retail analytics platforms | 33.1K | 8.7% | 3 |
| Apr 2026 | Retail analytics platforms | 27.1K | 7.4% | 3 |
| May 2026 | Retail analytics platforms | 27.1K | 7.5% | 3 |
| Jun 2026 | Retail analytics platforms | 27.1K | 7.9% | 3 |
| Jul 2026 | Retail analytics platforms | 27.1K | 8% | 3 |
| Aug 2026 | Retail analytics platforms | 27.1K | 7.9% | 3 |
| Sep 2026 | Retail analytics platforms | — | — | — |

## How is Circana measured?

Brandwave collects information about searches that people make online using Circana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “circana”

## Which retail analytics platforms compete with Circana?

- [NielsenIQ](/demand/global-en/brands/nielseniq): Head-to-head: /demand/global-en/compare/circana-vs-nielseniq
- [Kantar](/demand/global-en/brands/kantar): Head-to-head: /demand/global-en/compare/circana-vs-kantar
- [Euromonitor](/demand/global-en/brands/euromonitor): Head-to-head: /demand/global-en/compare/circana-vs-euromonitor
- [NPD](/demand/global-en/brands/npd): Head-to-head: /demand/global-en/compare/circana-vs-npd

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Circana: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/circana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/circana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.