--- title: "Chobani: search popularity and Share of Search worldwide" description: "Chobani makes yoghurt sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/chobani" publisher: "Brandwave" --- # Chobani: search popularity and Share of Search worldwide Chobani makes yoghurt sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chobani - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among dips brands**: 78.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dips brands | 1 | 78.8% | 301K | | Yoghurt brands | 1 | 81.3% | 301K | - [Dips brands](/demand/global-en/categories/dips-brands) - [Yoghurt brands](/demand/global-en/categories/yoghurt-brands) ## How has branded search demand for Chobani changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Chobani worldwide fell from 368K to 301K. - Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide decreased from 84% to 78.8%. - Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide peaked at 84% in October 2025 and was lowest at 75.1% in July 2026. - Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide decreased from 86.7% to 81.3%. - Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide peaked at 86.7% in October 2025 and was lowest at 77.6% in July 2026. ## How did search popularity change for dips brands worldwide in August 2026? - In August 2026, Chobani gained estimated Share of Search among dips brands worldwide, from 75.1% to 78.8%. - In August 2026, Sabra lost estimated Share of Search among dips brands worldwide, from 18.5% to 15.8%. - Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for Wholly Guacamole worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Fontaine Sante worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. - Estimated monthly branded searches for Marzetti worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for yoghurt brands worldwide in August 2026? - In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 77.6% to 81.3%. - In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%. - In August 2026, Anchor lost estimated Share of Search among yoghurt brands worldwide, from 3.1% to 2.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dips brands | 368K | 84% | 1 | | Nov 2025 | Dips brands | 246K | 78.7% | 1 | | Dec 2025 | Dips brands | 201K | 77.8% | 1 | | Jan 2026 | Dips brands | 246K | 77.5% | 1 | | Feb 2026 | Dips brands | 246K | 79.7% | 1 | | Mar 2026 | Dips brands | 246K | 77.8% | 1 | | Apr 2026 | Dips brands | 246K | 78.3% | 1 | | May 2026 | Dips brands | 246K | 75.6% | 1 | | Jun 2026 | Dips brands | 246K | 78.3% | 1 | | Jul 2026 | Dips brands | 201K | 75.1% | 1 | | Aug 2026 | Dips brands | 301K | 78.8% | 1 | | Sep 2026 | Dips brands | — | — | — | | Oct 2025 | Yoghurt brands | 368K | 86.7% | 1 | | Nov 2025 | Yoghurt brands | 246K | 81.3% | 1 | | Dec 2025 | Yoghurt brands | 201K | 80.9% | 1 | | Jan 2026 | Yoghurt brands | 246K | 80.9% | 1 | | Feb 2026 | Yoghurt brands | 246K | 80.9% | 1 | | Mar 2026 | Yoghurt brands | 246K | 78.1% | 1 | | Apr 2026 | Yoghurt brands | 246K | 78.1% | 1 | | May 2026 | Yoghurt brands | 246K | 80.9% | 1 | | Jun 2026 | Yoghurt brands | 246K | 81.3% | 1 | | Jul 2026 | Yoghurt brands | 201K | 77.6% | 1 | | Aug 2026 | Yoghurt brands | 301K | 81.3% | 1 | | Sep 2026 | Yoghurt brands | — | — | — | ## How is Chobani measured? Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chobani” ## Which dips brands compete with Chobani? - [Sabra](/demand/global-en/brands/sabra): Head-to-head: /demand/global-en/compare/chobani-vs-sabra - [Wholly Guacamole](/demand/global-en/brands/wholly-guacamole): Head-to-head: /demand/global-en/compare/chobani-vs-wholly-guacamole - [Marzetti](/demand/global-en/brands/marzetti): Head-to-head: /demand/global-en/compare/chobani-vs-marzetti - [TRIBE](/demand/global-en/brands/tribe): Head-to-head: /demand/global-en/compare/chobani-vs-tribe - [Fontaine Sante](/demand/global-en/brands/fontaine-sante): Head-to-head: /demand/global-en/compare/chobani-vs-fontaine-sante ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chobani: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/chobani This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/chobani. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.