--- title: "Chick-fil-A: search popularity worldwide" description: "Chick-fil-A is a fast food chain known for its chicken sandwiches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/chick-fil-a" publisher: "Brandwave" --- # Chick-fil-A: search popularity worldwide Chick-fil-A is a fast food chain known for its chicken sandwiches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chick-fil-A - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fast food chains**: 10.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fast food chains | 3 | 10.3% | 24.9M | | Fried chicken chains | 1 | 42.8% | 24.9M | | Milkshake brands | 2 | 7.4% | 33.1K | - [Fast food chains](/demand/global-en/categories/fast-food-chains) - [Fried chicken chains](/demand/global-en/categories/fried-chicken-chains) - [Milkshake brands](/demand/global-en/categories/milkshake-brands) ## Top fast food chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Chick-fil-A appeared in all four answers. Chick-fil-A is the most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chick-fil-A | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McDonald's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Taco Bell | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Wendy's | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Popeyes | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Subway | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Raising Cane’s | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Shake Shack | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Burger King | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KFC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Carl's Jr. | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nando's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fast food chains - Asked ChatGPT "Which fast food chain should I shop at?": 1. McDonald's, 2. Taco Bell, 3. Chick-fil-A, 4. Wendy's, 5. Popeyes - Asked ChatGPT "What are the best fast food chains?": 1. Chick-fil-A, 2. Popeyes, 3. Taco Bell, 4. McDonald's, 5. Wendy's, 6. Raising Cane’s, 7. Shake Shack - Asked ChatGPT "What's the best fast food chain for a quick meal?": 1. Chick-fil-A, 2. Wendy's, 3. Taco Bell, 4. McDonald's - Searched Google, AI Overview "fast food chains": 1. McDonald's, 2. Subway, 3. Taco Bell, 4. Chick-fil-A, 5. Raising Cane’s, 6. Shake Shack Not named in any answer: Burger King, KFC, Carl's Jr. and Nando's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Chick-fil-A changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Chick-fil-A worldwide held steady at 24.9M. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fast food chains worldwide peaked at 10.4% in January 2026 and was lowest at 8.8% in November 2025. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fried chicken chains worldwide increased from 42.1% to 42.8%. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fried chicken chains worldwide peaked at 43.1% in June 2026 and was lowest at 37% in November 2025. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among milkshake brands worldwide increased from 5.1% to 7.4%. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among milkshake brands worldwide peaked at 8.8% in August 2026 and was lowest at 4.4% in May 2026. ## How did search popularity change for fast food chains worldwide in September 2026? - In September 2026, Chick-fil-A overtook KFC to rank 3rd among fast food chains worldwide, with 10.3% of the searches. - In September 2026, Burger King gained share of searches among fast food chains worldwide, from 11.1% to 12.6%. - In September 2026, Subway gained share of searches among fast food chains worldwide, from 7.5% to 8.4%. - In September 2026, Taco Bell gained share of searches among fast food chains worldwide, from 6.1% to 6.9%. - In September 2026, McDonald's lost share of searches among fast food chains worldwide, from 45.3% to 41.7%. - In September 2026, KFC lost share of searches among fast food chains worldwide, from 11.1% to 10.3%. ## How did search popularity change for fried chicken chains worldwide in September 2026? - In September 2026, Chick-fil-A overtook KFC to become the leader among fried chicken chains worldwide, with 42.8% of the searches. - In September 2026, Popeyes gained share of searches among fried chicken chains worldwide, from 9.6% to 10.5%. - In September 2026, KFC lost share of searches among fried chicken chains worldwide, from 47.7% to 42.8%. - Estimated monthly branded searches for Raising Cane’s worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026. - Estimated monthly branded searches for Nando's worldwide fell 18.1% over 12 measured months, from 54.2K to 44.4K in September 2026. ## How did search popularity change for milkshake brands worldwide in September 2026? - In September 2026, Nesquik gained share of searches among milkshake brands worldwide, from 79.6% to 82.1%. - In September 2026, Chick-fil-A lost share of searches among milkshake brands worldwide, from 8.8% to 7.4%. - In September 2026, Five Guys lost share of searches among milkshake brands worldwide, from 4.8% to 4%. - Estimated monthly branded searches for Crusha worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. - Estimated monthly branded searches for Shake Shack worldwide fell 12.5% over 12 measured months, from 8.7K to 7.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fast food chains | 24.9M | 10.1% | 3 | | Nov 2025 | Fast food chains | 20.4M | 8.8% | 4 | | Dec 2025 | Fast food chains | 24.9M | 9.2% | 4 | | Jan 2026 | Fast food chains | 24.9M | 10.4% | 3 | | Feb 2026 | Fast food chains | 20.4M | 9.9% | 4 | | Mar 2026 | Fast food chains | 24.9M | 10.2% | 3 | | Apr 2026 | Fast food chains | 24.9M | 10.2% | 3 | | May 2026 | Fast food chains | 24.9M | 10.3% | 3 | | Jun 2026 | Fast food chains | 24.9M | 10.3% | 3 | | Jul 2026 | Fast food chains | 24.9M | 9.3% | 3 | | Aug 2026 | Fast food chains | 24.9M | 9.1% | 4 | | Sep 2026 | Fast food chains | 24.9M | 10.3% | 3 | | Oct 2025 | Fried chicken chains | 24.9M | 42.1% | 1 | | Nov 2025 | Fried chicken chains | 20.4M | 37% | 2 | | Dec 2025 | Fried chicken chains | 24.9M | 38.3% | 2 | | Jan 2026 | Fried chicken chains | 24.9M | 41.8% | 1 | | Feb 2026 | Fried chicken chains | 20.4M | 38% | 2 | | Mar 2026 | Fried chicken chains | 24.9M | 41.8% | 1 | | Apr 2026 | Fried chicken chains | 24.9M | 42.1% | 1 | | May 2026 | Fried chicken chains | 24.9M | 42.8% | 1 | | Jun 2026 | Fried chicken chains | 24.9M | 43.1% | 1 | | Jul 2026 | Fried chicken chains | 24.9M | 43.1% | 1 | | Aug 2026 | Fried chicken chains | 24.9M | 39.1% | 2 | | Sep 2026 | Fried chicken chains | 24.9M | 42.8% | 1 | | Oct 2025 | Milkshake brands | 27.1K | 5.1% | 2 | | Nov 2025 | Milkshake brands | 33.1K | 7.2% | 2 | | Dec 2025 | Milkshake brands | 27.1K | 6.1% | 2 | | Jan 2026 | Milkshake brands | 27.1K | 6.1% | 2 | | Feb 2026 | Milkshake brands | 27.1K | 6.2% | 2 | | Mar 2026 | Milkshake brands | 33.1K | 7.3% | 2 | | Apr 2026 | Milkshake brands | 33.1K | 7.3% | 2 | | May 2026 | Milkshake brands | 33.1K | 4.4% | 2 | | Jun 2026 | Milkshake brands | 33.1K | 8.5% | 2 | | Jul 2026 | Milkshake brands | 33.1K | 7.3% | 2 | | Aug 2026 | Milkshake brands | 40.5K | 8.8% | 2 | | Sep 2026 | Milkshake brands | 33.1K | 7.4% | 2 | ## How are Chick-fil-A’s branded searches counted? Brandwave collects information about searches that people make online using Chick-fil-A’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chick fil a” - “chick fil a milkshake” - “chickfila” ## Which fast food chains compete with Chick-fil-A? - [McDonald's](/demand/global-en/brands/mcdonalds): Head-to-head: /demand/global-en/compare/chick-fil-a-vs-mcdonalds - [Burger King](/demand/global-en/brands/burger-king): Head-to-head: /demand/global-en/compare/burger-king-vs-chick-fil-a - [KFC](/demand/global-en/brands/kfc): Head-to-head: /demand/global-en/compare/chick-fil-a-vs-kfc - [Subway](/demand/global-en/brands/subway): Head-to-head: /demand/global-en/compare/chick-fil-a-vs-subway - [Taco Bell](/demand/global-en/brands/taco-bell): Head-to-head: /demand/global-en/compare/chick-fil-a-vs-taco-bell - [Wendy's](/demand/global-en/brands/wendys) - [Popeyes](/demand/global-en/brands/popeyes) - [Carl's Jr.](/demand/global-en/brands/carls-jr) - [Raising Cane’s](/demand/global-en/brands/raising-canes) - [Shake Shack](/demand/global-en/brands/shake-shack) - [Nando's](/demand/global-en/brands/nandos) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chick-fil-A: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/chick-fil-a This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/chick-fil-a. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.