--- title: "Chemical Guys: search popularity and Share of Search worldwide" description: "Chemical Guys makes car care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/chemical-guys" publisher: "Brandwave" --- # Chemical Guys: search popularity and Share of Search worldwide Chemical Guys makes car care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chemical Guys - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among car air fresheners**: 14% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car air fresheners | 3 | 14% | 110K | | Car shampoo brands | 1 | 46.4% | 110K | | Car polish brands | 1 | 48.7% | 110K | - [Car air fresheners](/demand/global-en/categories/car-air-fresheners) - [Car shampoo brands](/demand/global-en/categories/car-shampoo-brands) - [Car polish brands](/demand/global-en/categories/car-polish-brands) ## How has branded search demand for Chemical Guys changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Chemical Guys worldwide held steady at 110K. - Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide increased from 9.5% to 14%. - Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide peaked at 25.4% in April 2026 and was lowest at 6.1% in December 2025. - Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car shampoo brands worldwide decreased from 49.7% to 46.4%. - Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car shampoo brands worldwide peaked at 54.3% in May 2026 and was lowest at 45.9% in July 2026. - Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car polish brands worldwide decreased from 51.8% to 48.7%. - Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car polish brands worldwide peaked at 56.9% in May 2026 and was lowest at 48.7% in July 2026. ## How did search popularity change for car air fresheners worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 50.4% to 57.5%. - In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%. - In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%. - In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 2.5% to 1.9%. - Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## How did search popularity change for car shampoo brands worldwide in August 2026? - In August 2026, Chemical Guys gained estimated Share of Search among car shampoo brands worldwide, from 45.9% to 46.4%. - In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 6.2% to 5.1%. - Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 24.4% to 31.2% in August 2026. - In August 2026, Meguiar's rose from 6th to 5th among car shampoo brands worldwide. - In August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide. ## How did search popularity change for car polish brands worldwide in August 2026? - Turtle Wax’s estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 25.5% to 32.8% in August 2026. - In August 2026, Meguiar's rose from 6th to 5th among car polish brands worldwide. - In August 2026, Sonax fell from 5th to 6th among car polish brands worldwide. - Estimated monthly branded searches for Mother's worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car air fresheners | 110K | 9.5% | 3 | | Nov 2025 | Car air fresheners | 110K | 7.1% | 3 | | Dec 2025 | Car air fresheners | 110K | 6.1% | 3 | | Jan 2026 | Car air fresheners | 90.5K | 10.5% | 3 | | Feb 2026 | Car air fresheners | 110K | 16.7% | 3 | | Mar 2026 | Car air fresheners | 135K | 19.7% | 3 | | Apr 2026 | Car air fresheners | 165K | 25.4% | 2 | | May 2026 | Car air fresheners | 165K | 25.4% | 2 | | Jun 2026 | Car air fresheners | 135K | 21.7% | 3 | | Jul 2026 | Car air fresheners | 110K | 18.4% | 3 | | Aug 2026 | Car air fresheners | 110K | 14% | 3 | | Sep 2026 | Car air fresheners | — | — | — | | Oct 2025 | Car shampoo brands | 110K | 49.7% | 1 | | Nov 2025 | Car shampoo brands | 110K | 52.3% | 1 | | Dec 2025 | Car shampoo brands | 110K | 48.1% | 1 | | Jan 2026 | Car shampoo brands | 90.5K | 47.4% | 1 | | Feb 2026 | Car shampoo brands | 110K | 51.8% | 1 | | Mar 2026 | Car shampoo brands | 135K | 47.4% | 1 | | Apr 2026 | Car shampoo brands | 165K | 52.4% | 1 | | May 2026 | Car shampoo brands | 165K | 54.3% | 1 | | Jun 2026 | Car shampoo brands | 135K | 51% | 1 | | Jul 2026 | Car shampoo brands | 110K | 45.9% | 1 | | Aug 2026 | Car shampoo brands | 110K | 46.4% | 1 | | Sep 2026 | Car shampoo brands | — | — | — | | Oct 2025 | Car polish brands | 110K | 51.8% | 1 | | Nov 2025 | Car polish brands | 110K | 54.7% | 1 | | Dec 2025 | Car polish brands | 110K | 49.8% | 1 | | Jan 2026 | Car polish brands | 90.5K | 49.9% | 1 | | Feb 2026 | Car polish brands | 110K | 54.7% | 1 | | Mar 2026 | Car polish brands | 135K | 49.9% | 1 | | Apr 2026 | Car polish brands | 165K | 54.9% | 1 | | May 2026 | Car polish brands | 165K | 56.9% | 1 | | Jun 2026 | Car polish brands | 135K | 53.8% | 1 | | Jul 2026 | Car polish brands | 110K | 48.7% | 1 | | Aug 2026 | Car polish brands | 110K | 48.7% | 1 | | Sep 2026 | Car polish brands | — | — | — | ## How is Chemical Guys measured? Brandwave collects information about searches that people make online using Chemical Guys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chemical guys” ## Which car air fresheners compete with Chemical Guys? - [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/chemical-guys-vs-yankee-candle - [Febreze](/demand/global-en/brands/febreze): Head-to-head: /demand/global-en/compare/chemical-guys-vs-febreze - [Little Trees](/demand/global-en/brands/little-trees): Head-to-head: /demand/global-en/compare/chemical-guys-vs-little-trees - [Air Spencer](/demand/global-en/brands/air-spencer): Head-to-head: /demand/global-en/compare/air-spencer-vs-chemical-guys - [Moso Natural](/demand/global-en/brands/moso-natural): Head-to-head: /demand/global-en/compare/chemical-guys-vs-moso-natural ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chemical Guys: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/chemical-guys This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/chemical-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.