--- title: "ChatGPT: search popularity and Share of Search worldwide" description: "OpenAI's AI chat assistant for writing, research, coding, images, and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/chatgpt" publisher: "Brandwave" --- # ChatGPT: search popularity and Share of Search worldwide OpenAI's AI chat assistant for writing, research, coding, images, and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ChatGPT - **Owned by**: OpenAI - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among AI chat assistants**: 65.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI chat assistants | 1 | 65.9% | 1603M | - [AI chat assistants](/demand/global-en/categories/ai-chat-assistants) ## How has branded search demand for ChatGPT changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for ChatGPT worldwide held steady, from 1597M to 1603M. - Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chat assistants worldwide peaked at 69% in November 2025 and was lowest at 61.8% in April 2026. ## How did search popularity change for AI chat assistants worldwide in August 2026? - In August 2026, Grok rose from 6th to 5th among AI chat assistants worldwide. - In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide. - Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026. - Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026. - Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026. - Estimated monthly branded searches for Mistral Le Chat worldwide fell 27.1% over 11 measured months, from 297K to 217K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI chat assistants | 1597M | 65.8% | 1 | | Nov 2025 | AI chat assistants | 1516M | 69% | 1 | | Dec 2025 | AI chat assistants | 1508M | 68.5% | 1 | | Jan 2026 | AI chat assistants | 1513M | 67.2% | 1 | | Feb 2026 | AI chat assistants | 1515M | 68.6% | 1 | | Mar 2026 | AI chat assistants | 1590M | 64.5% | 1 | | Apr 2026 | AI chat assistants | 1589M | 61.8% | 1 | | May 2026 | AI chat assistants | 1865M | 64.1% | 1 | | Jun 2026 | AI chat assistants | 1622M | 62.3% | 1 | | Jul 2026 | AI chat assistants | 1610M | 65.8% | 1 | | Aug 2026 | AI chat assistants | 1603M | 65.9% | 1 | | Sep 2026 | AI chat assistants | — | — | — | ## How is ChatGPT measured? Brandwave collects information about searches that people make online using ChatGPT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ai chat gpt” - “ai chatgpt” - “chat gpt” - “chat gpt 4” - “chat gpt 5” - “chat gpt ai” - “chat gpt app” - “chat gpt app download” - “chat gpt chat” - “chat gpt com” - “chat gpt download” - “chat gpt free” - “chat gpt online” - “chat gpt online free” - “chat gpt plus” - “chat gpt5” - “chat openai” - “chat openai com” - “chat-gpt” - “chat.openai.com” - “ChatGPT” - “chatgpt 3” - “chatgpt 4” - “chatgpt 4o” - “chatgpt 5” - “chatgpt agent” - “chatgpt ai” - “chatgpt ai chat” - “chatgpt app” - “chatgpt app download” - “chatgpt atlas” - “chatgpt business” - “chatgpt chat” - “chatgpt chatbot” - “chatgpt com” - “chatgpt deep research” - “chatgpt desktop” - “chatgpt download” - “chatgpt edu” - “chatgpt enterprise” - “chatgpt for business” - “chatgpt for mac” - “chatgpt for windows” - “chatgpt free” - “chatgpt free online” - “chatgpt go” - “chatgpt image generator” - “chatgpt images” - “chatgpt online” - “chatgpt openai” - “chatgpt plus” - “chatgpt plus subscription” - “chatgpt pricing” - “chatgpt pro” - “chatgpt search” - “chatgpt subscription” - “chatgpt team” - “chatgpt voice” - “chatgpt web” - “chatgpt website” - “chatgpt.com” - “chatgpt5” - “chatgptapp” - “free chat gpt” - “free chatgpt” - “gpt chat” - “gpt chats” - “online chatgpt” - “open ai chat gpt” - “open ai chatgpt” - “open chat gpt” - “open chatgpt” - “openai chatgpt” - “www chat gpt com” - “www chatgpt” - “www chatgpt com” ## Which AI chat assistants compete with ChatGPT? - [Google Gemini](/demand/global-en/brands/google-gemini): Head-to-head: /demand/global-en/compare/chatgpt-vs-google-gemini - [Claude](/demand/global-en/brands/claude): Head-to-head: /demand/global-en/compare/chatgpt-vs-claude - [Microsoft Copilot](/demand/global-en/brands/microsoft-copilot): Head-to-head: /demand/global-en/compare/chatgpt-vs-microsoft-copilot - [Grok](/demand/global-en/brands/grok): Head-to-head: /demand/global-en/compare/chatgpt-vs-grok - [DeepSeek](/demand/global-en/brands/deepseek): Head-to-head: /demand/global-en/compare/chatgpt-vs-deepseek - [Perplexity](/demand/global-en/brands/perplexity) - [Meta AI](/demand/global-en/brands/meta-ai) - [Mistral Le Chat](/demand/global-en/brands/mistral-le-chat) ## Who owns ChatGPT? ChatGPT is owned by OpenAI. Brandwave also tracks OpenAI Codex, owned by the same company, worldwide. - [OpenAI](/demand/global-en/companies/openai): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns ChatGPT? ChatGPT is owned by OpenAI. Brandwave also tracks OpenAI Codex, owned by the same company, worldwide. ## Cite this page Brandwave. "ChatGPT: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/chatgpt This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/chatgpt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.