---
title: "Charmin: search popularity and Share of Search worldwide"
description: "Charmin is a toilet paper brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/charmin"
publisher: "Brandwave"
---

# Charmin: search popularity and Share of Search worldwide

Charmin is a toilet paper brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Charmin
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among toilet paper brands**: 15.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toilet paper brands | 2 | 15.5% | 27.1K |

- [Toilet paper brands](/demand/global-en/categories/toilet-paper-brands)

## How has branded search demand for Charmin changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Charmin worldwide fell from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Charmin’s estimated Share of Search among toilet paper brands worldwide decreased from 26.6% to 15.5%.
- Across the 11 months ending August 2026, Charmin’s estimated Share of Search among toilet paper brands worldwide peaked at 26.6% in October 2025 and was lowest at 14% in March 2026.

## How did search popularity change for toilet paper brands worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among toilet paper brands worldwide, from 48.5% to 63.1%.
- In August 2026, Charmin lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.
- In August 2026, Cottonelle lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.
- In August 2026, Andrex lost estimated Share of Search among toilet paper brands worldwide, from 7.9% to 5.7%.
- Estimated monthly branded searches for LC Scott worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toilet paper brands | 33.1K | 26.6% | 2 |
| Nov 2025 | Toilet paper brands | 27.1K | 16.2% | 2 |
| Dec 2025 | Toilet paper brands | 27.1K | 16.2% | 2 |
| Jan 2026 | Toilet paper brands | 27.1K | 19.9% | 2 |
| Feb 2026 | Toilet paper brands | 22.2K | 17.5% | 2 |
| Mar 2026 | Toilet paper brands | 27.1K | 14% | 2 |
| Apr 2026 | Toilet paper brands | 27.1K | 23.2% | 2 |
| May 2026 | Toilet paper brands | 27.1K | 22% | 2 |
| Jun 2026 | Toilet paper brands | 22.2K | 19% | 3 |
| Jul 2026 | Toilet paper brands | 22.2K | 21.7% | 2 |
| Aug 2026 | Toilet paper brands | 27.1K | 15.5% | 2 |
| Sep 2026 | Toilet paper brands | — | — | — |

## How is Charmin measured?

Brandwave collects information about searches that people make online using Charmin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “charmin”

## Which toilet paper brands compete with Charmin?

- [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/charmin-vs-kirkland-signature
- [Cottonelle](/demand/global-en/brands/cottonelle): Head-to-head: /demand/global-en/compare/charmin-vs-cottonelle
- [Andrex](/demand/global-en/brands/andrex): Head-to-head: /demand/global-en/compare/andrex-vs-charmin
- [LC Scott](/demand/global-en/brands/lc-scott): Head-to-head: /demand/global-en/compare/charmin-vs-lc-scott

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Charmin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/charmin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/charmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.