---
title: "Charlotte Tilbury: search popularity and Share of Search worldwide"
description: "Charlotte Tilbury is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/charlotte-tilbury"
publisher: "Brandwave"
---

# Charlotte Tilbury: search popularity and Share of Search worldwide

Charlotte Tilbury is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Charlotte Tilbury
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among lipstick brands**: 57.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lipstick brands | 1 | 57.7% | 1.5M |

- [Lipstick brands](/demand/global-en/categories/lipstick-brands)

## How has branded search demand for Charlotte Tilbury changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Charlotte Tilbury worldwide held steady at 1.5M.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide increased from 53.2% to 57.7%.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide peaked at 71.2% in November 2025 and was lowest at 52.6% in April 2026.

## How did search popularity change for lipstick brands worldwide in August 2026?

- Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.
- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lipstick brands | 1.5M | 53.2% | 1 |
| Nov 2025 | Lipstick brands | 3.4M | 71.2% | 1 |
| Dec 2025 | Lipstick brands | 2.7M | 66.9% | 1 |
| Jan 2026 | Lipstick brands | 1.5M | 56.7% | 1 |
| Feb 2026 | Lipstick brands | 1.2M | 52.6% | 1 |
| Mar 2026 | Lipstick brands | 1.5M | 57.7% | 1 |
| Apr 2026 | Lipstick brands | 1.2M | 52.6% | 1 |
| May 2026 | Lipstick brands | 1.2M | 52.6% | 1 |
| Jun 2026 | Lipstick brands | 1.2M | 53.8% | 1 |
| Jul 2026 | Lipstick brands | 1.5M | 57.7% | 1 |
| Aug 2026 | Lipstick brands | 1.5M | 57.7% | 1 |
| Sep 2026 | Lipstick brands | — | — | — |

## How is Charlotte Tilbury measured?

Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “charlotte tilbury”

## Which lipstick brands compete with Charlotte Tilbury?

- [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-maybelline
- [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-revlon
- [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-mac-cosmetics
- [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-nars-cosmetics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Charlotte Tilbury: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/charlotte-tilbury

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/charlotte-tilbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.