--- title: "Charles Schwab: search popularity and Share of Search worldwide" description: "Charles Schwab is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/charles-schwab" publisher: "Brandwave" --- # Charles Schwab: search popularity and Share of Search worldwide Charles Schwab is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Charles Schwab - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among stock brokers**: 39% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock brokers | 1 | 39% | 3.4M | | Financial advisers | 1 | 40.9% | 3.4M | - [Stock brokers](/demand/global-en/categories/stock-brokers) - [Financial advisers](/demand/global-en/categories/financial-advisers) ## How has branded search demand for Charles Schwab changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Charles Schwab worldwide fell from 4.1M to 3.4M. - Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide decreased from 41.6% to 39%. - Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide peaked at 44.6% in May 2026 and was lowest at 39% in November 2025. - Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among financial advisers worldwide decreased from 44.1% to 40.9%. - Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among financial advisers worldwide peaked at 44.9% in May 2026 and was lowest at 40% in December 2025. ## How did search popularity change for stock brokers worldwide in August 2026? - In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%. - In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%. - In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%. - In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%. - In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%. ## How did search popularity change for financial advisers worldwide in August 2026? - In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 29% to 33.4%. - In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%. - In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.7% to 10%. - Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. - Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock brokers | 4.1M | 41.6% | 1 | | Nov 2025 | Stock brokers | 3.4M | 39% | 1 | | Dec 2025 | Stock brokers | 3.4M | 41% | 1 | | Jan 2026 | Stock brokers | 4.1M | 42.6% | 1 | | Feb 2026 | Stock brokers | 4.1M | 44.1% | 1 | | Mar 2026 | Stock brokers | 4.1M | 43.9% | 1 | | Apr 2026 | Stock brokers | 4.1M | 43.3% | 1 | | May 2026 | Stock brokers | 4.1M | 44.6% | 1 | | Jun 2026 | Stock brokers | 4.1M | 43.6% | 1 | | Jul 2026 | Stock brokers | 3.4M | 42.1% | 1 | | Aug 2026 | Stock brokers | 3.4M | 39% | 1 | | Sep 2026 | Stock brokers | — | — | — | | Oct 2025 | Financial advisers | 4.1M | 44.1% | 1 | | Nov 2025 | Financial advisers | 3.4M | 42.8% | 1 | | Dec 2025 | Financial advisers | 3.4M | 40% | 1 | | Jan 2026 | Financial advisers | 4.1M | 40.3% | 1 | | Feb 2026 | Financial advisers | 4.1M | 44.2% | 1 | | Mar 2026 | Financial advisers | 4.1M | 44.2% | 1 | | Apr 2026 | Financial advisers | 4.1M | 40.9% | 1 | | May 2026 | Financial advisers | 4.1M | 44.9% | 1 | | Jun 2026 | Financial advisers | 4.1M | 44.3% | 1 | | Jul 2026 | Financial advisers | 3.4M | 43.4% | 1 | | Aug 2026 | Financial advisers | 3.4M | 40.9% | 1 | | Sep 2026 | Financial advisers | — | — | — | ## How is Charles Schwab measured? Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “charles schwab” ## Which stock brokers compete with Charles Schwab? - [Robinhood](/demand/global-en/brands/robinhood): Head-to-head: /demand/global-en/compare/charles-schwab-vs-robinhood - [E*TRADE](/demand/global-en/brands/e-trade): Head-to-head: /demand/global-en/compare/charles-schwab-vs-e-trade - [Fidelity](/demand/global-en/brands/fidelity-investments): Head-to-head: /demand/global-en/compare/charles-schwab-vs-fidelity-investments - [Interactive Brokers](/demand/global-en/brands/interactive-brokers): Head-to-head: /demand/global-en/compare/charles-schwab-vs-interactive-brokers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Charles Schwab: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/charles-schwab This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/charles-schwab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.