---
title: "ChapStick: search popularity worldwide"
description: "ChapStick makes lip balm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/chapstick"
publisher: "Brandwave"
---

# ChapStick: search popularity worldwide

ChapStick makes lip balm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ChapStick
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among lip care brands**: 26.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lip care brands | 2 | 26.9% | 135K |

- [Lip care brands](/demand/global-en/categories/lip-care-brands)

## How has branded search demand for ChapStick changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for ChapStick worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide increased from 26.4% to 26.9%.
- Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide peaked at 30.1% in June 2026 and was lowest at 23.8% in December 2025.

## How did search popularity change for lip care brands worldwide in September 2026?

- In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.
- In September 2026, Lanolips gained estimated Share of Search among lip care brands worldwide, from 8.7% to 9.9%.
- In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%.
- In September 2026, Blistex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.
- In September 2026, Carmex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lip care brands | 165K | 26.4% | 2 |
| Nov 2025 | Lip care brands | 201K | 23.9% | 2 |
| Dec 2025 | Lip care brands | 201K | 23.8% | 2 |
| Jan 2026 | Lip care brands | 201K | 25.5% | 1 |
| Feb 2026 | Lip care brands | 165K | 26.6% | 1 |
| Mar 2026 | Lip care brands | 165K | 27.7% | 1 |
| Apr 2026 | Lip care brands | 135K | 24.9% | 2 |
| May 2026 | Lip care brands | 135K | 25.9% | 2 |
| Jun 2026 | Lip care brands | 135K | 30.1% | 1 |
| Jul 2026 | Lip care brands | 135K | 28.9% | 1 |
| Aug 2026 | Lip care brands | 135K | 28.8% | 1 |
| Sep 2026 | Lip care brands | 135K | 26.9% | 2 |

## How is ChapStick measured?

Brandwave collects information about searches that people make online using ChapStick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chapstick”

## Which lip care brands compete with ChapStick?

- [Burt's Bees](/demand/global-en/brands/burts-bees): Head-to-head: /demand/global-en/compare/burts-bees-vs-chapstick
- [Blistex](/demand/global-en/brands/blistex): Head-to-head: /demand/global-en/compare/blistex-vs-chapstick
- [Carmex](/demand/global-en/brands/carmex): Head-to-head: /demand/global-en/compare/carmex-vs-chapstick
- [Lanolips](/demand/global-en/brands/lanolips): Head-to-head: /demand/global-en/compare/chapstick-vs-lanolips

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ChapStick: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/chapstick

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/chapstick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.