--- title: "CBT-i Coach: search popularity worldwide" description: "CBT-i Coach is a sleep app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cbt-i-coach" publisher: "Brandwave" --- # CBT-i Coach: search popularity worldwide CBT-i Coach is a sleep app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CBT-i Coach - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sleep apps**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleep apps | 7 | 1.4% | 3.6K | - [Sleep apps](/demand/global-en/categories/sleep-apps) ## Top sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CBT-i Coach was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CBT-i Coach is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sleep Cycle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BetterSleep | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Headspace | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | CBT-i Coach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SleepScore | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pillow | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | SleepWatch | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pzizz | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleep apps - Asked ChatGPT "Which sleep app should I use?": 1. Calm, 2. Sleep Cycle, 3. BetterSleep, 4. CBT-i Coach - Asked ChatGPT "What are the best sleep apps?": 1. Calm, 2. Headspace, 3. Sleep Cycle, 4. BetterSleep, 5. Pzizz - Asked ChatGPT "What's the best sleep app for better sleep?": 1. Calm, 2. CBT-i Coach, 3. Sleep Cycle, 4. BetterSleep - Searched Google, AI Overview "sleep apps": 1. BetterSleep, 2. Calm, 3. Headspace, 4. Sleep Cycle, 5. Pillow, 6. SleepWatch, 7. SleepScore - Searched Google, AI Overview "sleep tracker app": 1. Sleep Cycle, 2. SleepScore, 3. Pillow Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for CBT-i Coach changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for CBT-i Coach worldwide rose from 2.9K to 3.6K. - Across the 12 months ending September 2026, CBT-i Coach rose from 8th to 7th among sleep apps worldwide. ## How did search popularity change for sleep apps worldwide in September 2026? - In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches. - In September 2026, Pillow lost share of searches among sleep apps worldwide, from 20.1% to 15.5%. - In September 2026, Headspace lost share of searches among sleep apps worldwide, from 9% to 6.9%. - In September 2026, Sleep Cycle lost share of searches among sleep apps worldwide, from 30.1% to 28.3%. - In September 2026, SleepScore lost share of searches among sleep apps worldwide, from 7.4% to 5.7%. - In September 2026, BetterSleep lost share of searches among sleep apps worldwide, from 13.5% to 12.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleep apps | 2.9K | 1.3% | 8 | | Nov 2025 | Sleep apps | 2.9K | 1.3% | 8 | | Dec 2025 | Sleep apps | 2.9K | 1.2% | 8 | | Jan 2026 | Sleep apps | 3.6K | 1.3% | 8 | | Feb 2026 | Sleep apps | 2.9K | 1.4% | 7 | | Mar 2026 | Sleep apps | 3.6K | 1.8% | 7 | | Apr 2026 | Sleep apps | 3.6K | 1.8% | 7 | | May 2026 | Sleep apps | 2.9K | 1.6% | 7 | | Jun 2026 | Sleep apps | 3.6K | 2% | 7 | | Jul 2026 | Sleep apps | 2.9K | 1.6% | 7 | | Aug 2026 | Sleep apps | 3.6K | 1.8% | 7 | | Sep 2026 | Sleep apps | 3.6K | 1.4% | 7 | ## How are CBT-i Coach’s branded searches counted? Brandwave collects information about searches that people make online using CBT-i Coach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cbt i coach” ## Which sleep apps compete with CBT-i Coach? - [Calm](/demand/global-en/brands/calm) - [Sleep Cycle](/demand/global-en/brands/sleep-cycle) - [Pillow](/demand/global-en/brands/pillow) - [BetterSleep](/demand/global-en/brands/bettersleep): Head-to-head: /demand/global-en/compare/bettersleep-vs-cbt-i-coach - [Headspace](/demand/global-en/brands/headspace): Head-to-head: /demand/global-en/compare/cbt-i-coach-vs-headspace - [SleepScore](/demand/global-en/brands/sleepscore): Head-to-head: /demand/global-en/compare/cbt-i-coach-vs-sleepscore - [SleepWatch](/demand/global-en/brands/sleepwatch): Head-to-head: /demand/global-en/compare/cbt-i-coach-vs-sleepwatch - [Pzizz](/demand/global-en/brands/pzizz): Head-to-head: /demand/global-en/compare/cbt-i-coach-vs-pzizz ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "CBT-i Coach: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cbt-i-coach This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cbt-i-coach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.