--- title: "Cauldron: search popularity and Share of Search worldwide" description: "Cauldron is tofu brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cauldron" publisher: "Brandwave" --- # Cauldron: search popularity and Share of Search worldwide Cauldron is tofu brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cauldron - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hummus brands**: 7.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hummus brands | 3 | 7.5% | 135K | | Tofu brands | 1 | 76.3% | 135K | - [Hummus brands](/demand/global-en/categories/hummus-brands) - [Tofu brands](/demand/global-en/categories/tofu-brands) ## How has branded search demand for Cauldron changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Cauldron worldwide fell from 450K to 135K. - Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide decreased from 20.7% to 7.5%. - Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide peaked at 20.7% in October 2025 and was lowest at 5.3% in December 2025. - Across the 11 months ending August 2026, Cauldron fell from 2nd to 3rd among hummus brands worldwide. - Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide decreased from 92.8% to 76.3%. - Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide peaked at 92.8% in October 2025 and was lowest at 72.3% in June 2026. ## How did search popularity change for hummus brands worldwide in August 2026? - In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%. - In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%. - In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%. - In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%. ## How did search popularity change for tofu brands worldwide in August 2026? - In August 2026, Clearspring gained estimated Share of Search among tofu brands worldwide, from 10% to 12.5%. - In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 74.8% to 76.3%. - In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 10% to 5.6%. - Estimated monthly branded searches for House Foods worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hummus brands | 450K | 20.7% | 2 | | Nov 2025 | Hummus brands | 165K | 7.5% | 2 | | Dec 2025 | Hummus brands | 135K | 5.3% | 2 | | Jan 2026 | Hummus brands | 135K | 7.2% | 3 | | Feb 2026 | Hummus brands | 135K | 7.4% | 2 | | Mar 2026 | Hummus brands | 135K | 7.3% | 3 | | Apr 2026 | Hummus brands | 110K | 7.1% | 3 | | May 2026 | Hummus brands | 135K | 8.3% | 3 | | Jun 2026 | Hummus brands | 110K | 6.9% | 3 | | Jul 2026 | Hummus brands | 135K | 6.9% | 3 | | Aug 2026 | Hummus brands | 135K | 7.5% | 3 | | Sep 2026 | Hummus brands | — | — | — | | Oct 2025 | Tofu brands | 450K | 92.8% | 1 | | Nov 2025 | Tofu brands | 165K | 82.5% | 1 | | Dec 2025 | Tofu brands | 135K | 81.8% | 1 | | Jan 2026 | Tofu brands | 135K | 77.6% | 1 | | Feb 2026 | Tofu brands | 135K | 79% | 1 | | Mar 2026 | Tofu brands | 135K | 77.3% | 1 | | Apr 2026 | Tofu brands | 110K | 72.9% | 1 | | May 2026 | Tofu brands | 135K | 75% | 1 | | Jun 2026 | Tofu brands | 110K | 72.3% | 1 | | Jul 2026 | Tofu brands | 135K | 74.8% | 1 | | Aug 2026 | Tofu brands | 135K | 76.3% | 1 | | Sep 2026 | Tofu brands | — | — | — | ## How is Cauldron measured? Brandwave collects information about searches that people make online using Cauldron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cauldron” ## Which hummus brands compete with Cauldron? - [Waitrose](/demand/global-en/brands/waitrose): Head-to-head: /demand/global-en/compare/cauldron-vs-waitrose - [Ithaca](/demand/global-en/brands/ithaca): Head-to-head: /demand/global-en/compare/cauldron-vs-ithaca - [Sabra](/demand/global-en/brands/sabra): Head-to-head: /demand/global-en/compare/cauldron-vs-sabra - [Nush](/demand/global-en/brands/nush): Head-to-head: /demand/global-en/compare/cauldron-vs-nush ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cauldron: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cauldron This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cauldron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.