--- title: "Cathay Pacific: search popularity worldwide" description: "A Hong Kong-based international airline flying from New Zealand to Hong Kong and onward destinations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cathay-pacific" publisher: "Brandwave" --- # Cathay Pacific: search popularity worldwide A Hong Kong-based international airline flying from New Zealand to Hong Kong and onward destinations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cathay Pacific - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among airline brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Airline brands | 8 | 4.7% | 1.5M | - [Airline brands](/demand/global-en/categories/airline-brands) ## Top airline brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cathay Pacific was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cathay Pacific is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Delta Air Lines | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Qatar Airways | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Singapore Airlines | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Southwest Airlines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | United Airlines | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Emirates | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cathay Pacific | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | British Airways | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Qantas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Air New Zealand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about airline brands - Asked ChatGPT "Which airline brand should I book?": 1. Delta Air Lines, 2. Southwest Airlines, 3. United Airlines - Asked ChatGPT "What are the best airline brands?": 1. Qatar Airways, 2. Singapore Airlines, 3. Emirates, 4. Cathay Pacific, 5. Delta Air Lines, 6. United Airlines, 7. Southwest Airlines - Asked ChatGPT "What's the best airline brand for long haul travel?": 1. Singapore Airlines, 2. Qatar Airways, 3. Cathay Pacific, 4. Emirates - Searched Google, AI Overview "cheap flights": named none of the brands we track - Searched Google, AI Overview "best airline": 1. Delta Air Lines, 2. United Airlines, 3. Southwest Airlines, 4. Qatar Airways, 5. Singapore Airlines, 6. Emirates Not named in any answer: British Airways, Qantas and Air New Zealand. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Cathay Pacific changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cathay Pacific worldwide fell from 1.8M to 1.5M. - Across the 12 months ending September 2026, Cathay Pacific’s share of searches among airline brands worldwide decreased from 5.3% to 4.7%. ## How did search popularity change for airline brands worldwide in September 2026? - In September 2026, British Airways overtook Southwest Airlines to rank 2nd among airline brands worldwide, with 15.7% of the searches. - In September 2026, United Airlines gained share of searches among airline brands worldwide, from 18.6% to 19.3%. - In September 2026, Southwest Airlines lost share of searches among airline brands worldwide, from 15.2% to 12.9%. - In September 2026, Delta Air Lines lost share of searches among airline brands worldwide, from 12.4% to 10.5%. - In September 2026, Qantas lost share of searches among airline brands worldwide, from 5.6% to 4.7%. - In September 2026, Emirates rose from 5th to 3rd among airline brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Airline brands | 1.8M | 5.3% | 8 | | Nov 2025 | Airline brands | 1.5M | 4.7% | 9 | | Dec 2025 | Airline brands | 1.5M | 4.9% | 8 | | Jan 2026 | Airline brands | 1.8M | 4.9% | 8 | | Feb 2026 | Airline brands | 1.5M | 4.4% | 9 | | Mar 2026 | Airline brands | 2.2M | 4.8% | 8 | | Apr 2026 | Airline brands | 1.5M | 4.6% | 8 | | May 2026 | Airline brands | 1.5M | 4.6% | 8 | | Jun 2026 | Airline brands | 1.5M | 4.6% | 8 | | Jul 2026 | Airline brands | 1.5M | 4.5% | 8 | | Aug 2026 | Airline brands | 1.5M | 4.6% | 9 | | Sep 2026 | Airline brands | 1.5M | 4.7% | 8 | ## How are Cathay Pacific’s branded searches counted? Brandwave collects information about searches that people make online using Cathay Pacific’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cathay pacific” ## Which airline brands compete with Cathay Pacific? - [United Airlines](/demand/global-en/brands/united-airlines) - [British Airways](/demand/global-en/brands/british-airways) - [Emirates](/demand/global-en/brands/emirates) - [Southwest Airlines](/demand/global-en/brands/southwest-airlines) - [Delta Air Lines](/demand/global-en/brands/delta-air-lines): Head-to-head: /demand/global-en/compare/cathay-pacific-vs-delta-air-lines - [Qatar Airways](/demand/global-en/brands/qatar-airways): Head-to-head: /demand/global-en/compare/cathay-pacific-vs-qatar-airways - [Singapore Airlines](/demand/global-en/brands/singapore-airlines): Head-to-head: /demand/global-en/compare/cathay-pacific-vs-singapore-airlines - [Qantas](/demand/global-en/brands/qantas): Head-to-head: /demand/global-en/compare/cathay-pacific-vs-qantas - [Air New Zealand](/demand/global-en/brands/air-new-zealand): Head-to-head: /demand/global-en/compare/air-new-zealand-vs-cathay-pacific ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cathay Pacific: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cathay-pacific This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cathay-pacific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.