--- title: "Caterpillar: search popularity and Share of Search worldwide" description: "Caterpillar builds excavators and construction equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/caterpillar" publisher: "Brandwave" --- # Caterpillar: search popularity and Share of Search worldwide Caterpillar builds excavators and construction equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Caterpillar - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among safety boots**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Safety boots | 6 | 0.1% | 2.4K | | Workwear brands | 4 | 0.11% | 2.4K | | Work boot brands | 5 | 0.13% | 2.4K | | Skid steer brands | 5 | 0.2% | 2.4K | | Mini excavators | 5 | 0.61% | 2.4K | | Hi vis workwear | 4 | 3.1% | 2.4K | | Telehandlers | 6 | 3.9% | 2.4K | - [Safety boots](/demand/global-en/categories/safety-boots) - [Workwear brands](/demand/global-en/categories/workwear-brands) - [Work boot brands](/demand/global-en/categories/work-boot-brands) - [Skid steer brands](/demand/global-en/categories/skid-steer-brands) - [Mini excavators](/demand/global-en/categories/mini-excavators) - [Hi vis workwear](/demand/global-en/categories/hi-vis-workwear) - [Telehandlers](/demand/global-en/categories/telehandlers) ## How has branded search demand for Caterpillar changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among safety boots worldwide held steady, from 0.06% to 0.1%. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among workwear brands worldwide held steady, from 0.07% to 0.11%. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among work boot brands worldwide held steady, from 0.09% to 0.13%. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among skid steer brands worldwide held steady, from 0.22% to 0.2%. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among mini excavators worldwide held steady at 0.61%. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide increased from 2.5% to 3.1%. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide peaked at 3.7% in July 2026 and was lowest at 2.4% in November 2025. - Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among telehandlers worldwide peaked at 4.5% in November 2025 and was lowest at 3.5% in January 2026. ## How did search popularity change for safety boots worldwide in August 2026? - In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 10.1% to 12.7%. - In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 61.5% to 63.2%. - In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 22.7% to 19%. - In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for workwear brands worldwide in August 2026? - Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026. - Estimated monthly branded searches for Carhartt WIP worldwide fell 45.2% over 11 measured months, from 4.1M to 2.2M in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for work boot brands worldwide in August 2026? - In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%. - In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%. - In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%. - In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for skid steer brands worldwide in August 2026? - In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 63.3% to 67.9%. - In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 34.6% to 30.4%. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for mini excavators worldwide in August 2026? - In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide. - In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for hi vis workwear worldwide in August 2026? - In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%. - In August 2026, Mascot gained estimated Share of Search among hi vis workwear worldwide, from 27.8% to 28.4%. - In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%. - In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%. - Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026. ## How did search popularity change for telehandlers worldwide in August 2026? - In August 2026, Merlo gained estimated Share of Search among telehandlers worldwide, from 6% to 7.2%. - In August 2026, Genie lost estimated Share of Search among telehandlers worldwide, from 55.2% to 54.4%. - Estimated monthly branded searches for JCB worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Manitou worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Safety boots | 2.9K | 0.06% | 6 | | Nov 2025 | Safety boots | 2.9K | 0.05% | 6 | | Dec 2025 | Safety boots | 2.4K | 0.05% | 6 | | Jan 2026 | Safety boots | 2.4K | 0.05% | 6 | | Feb 2026 | Safety boots | 2.4K | 0.09% | 6 | | Mar 2026 | Safety boots | 2.9K | 0.07% | 6 | | Apr 2026 | Safety boots | 2.4K | 0.09% | 6 | | May 2026 | Safety boots | 2.4K | 0.12% | 6 | | Jun 2026 | Safety boots | 2.4K | 0.14% | 6 | | Jul 2026 | Safety boots | 2.4K | 0.12% | 6 | | Aug 2026 | Safety boots | 2.4K | 0.1% | 6 | | Sep 2026 | Safety boots | — | — | — | | Oct 2025 | Workwear brands | 2.9K | 0.07% | 4 | | Nov 2025 | Workwear brands | 2.9K | 0.05% | 4 | | Dec 2025 | Workwear brands | 2.4K | 0.04% | 4 | | Jan 2026 | Workwear brands | 2.4K | 0.06% | 4 | | Feb 2026 | Workwear brands | 2.4K | 0.09% | 4 | | Mar 2026 | Workwear brands | 2.9K | 0.1% | 4 | | Apr 2026 | Workwear brands | 2.4K | 0.11% | 4 | | May 2026 | Workwear brands | 2.4K | 0.13% | 4 | | Jun 2026 | Workwear brands | 2.4K | 0.13% | 4 | | Jul 2026 | Workwear brands | 2.4K | 0.13% | 4 | | Aug 2026 | Workwear brands | 2.4K | 0.11% | 4 | | Sep 2026 | Workwear brands | — | — | — | | Oct 2025 | Work boot brands | 2.9K | 0.09% | 5 | | Nov 2025 | Work boot brands | 2.9K | 0.08% | 5 | | Dec 2025 | Work boot brands | 2.4K | 0.07% | 5 | | Jan 2026 | Work boot brands | 2.4K | 0.07% | 5 | | Feb 2026 | Work boot brands | 2.4K | 0.12% | 5 | | Mar 2026 | Work boot brands | 2.9K | 0.08% | 5 | | Apr 2026 | Work boot brands | 2.4K | 0.1% | 5 | | May 2026 | Work boot brands | 2.4K | 0.14% | 5 | | Jun 2026 | Work boot brands | 2.4K | 0.11% | 5 | | Jul 2026 | Work boot brands | 2.4K | 0.15% | 5 | | Aug 2026 | Work boot brands | 2.4K | 0.13% | 5 | | Sep 2026 | Work boot brands | — | — | — | | Oct 2025 | Skid steer brands | 2.9K | 0.22% | 5 | | Nov 2025 | Skid steer brands | 2.9K | 0.27% | 5 | | Dec 2025 | Skid steer brands | 2.4K | 0.22% | 5 | | Jan 2026 | Skid steer brands | 2.4K | 0.22% | 5 | | Feb 2026 | Skid steer brands | 2.4K | 0.23% | 5 | | Mar 2026 | Skid steer brands | 2.9K | 0.25% | 5 | | Apr 2026 | Skid steer brands | 2.4K | 0.18% | 5 | | May 2026 | Skid steer brands | 2.4K | 0.21% | 5 | | Jun 2026 | Skid steer brands | 2.4K | 0.21% | 5 | | Jul 2026 | Skid steer brands | 2.4K | 0.23% | 5 | | Aug 2026 | Skid steer brands | 2.4K | 0.2% | 5 | | Sep 2026 | Skid steer brands | — | — | — | | Oct 2025 | Mini excavators | 2.9K | 0.61% | 5 | | Nov 2025 | Mini excavators | 2.9K | 0.73% | 5 | | Dec 2025 | Mini excavators | 2.4K | 0.6% | 5 | | Jan 2026 | Mini excavators | 2.4K | 0.6% | 5 | | Feb 2026 | Mini excavators | 2.4K | 0.61% | 5 | | Mar 2026 | Mini excavators | 2.9K | 0.6% | 5 | | Apr 2026 | Mini excavators | 2.4K | 0.5% | 5 | | May 2026 | Mini excavators | 2.4K | 0.5% | 5 | | Jun 2026 | Mini excavators | 2.4K | 0.5% | 5 | | Jul 2026 | Mini excavators | 2.4K | 0.61% | 5 | | Aug 2026 | Mini excavators | 2.4K | 0.61% | 5 | | Sep 2026 | Mini excavators | — | — | — | | Oct 2025 | Hi vis workwear | 2.9K | 2.5% | 4 | | Nov 2025 | Hi vis workwear | 2.9K | 2.4% | 4 | | Dec 2025 | Hi vis workwear | 2.4K | 2.6% | 4 | | Jan 2026 | Hi vis workwear | 2.4K | 2.7% | 4 | | Feb 2026 | Hi vis workwear | 2.4K | 2.7% | 4 | | Mar 2026 | Hi vis workwear | 2.9K | 3.2% | 4 | | Apr 2026 | Hi vis workwear | 2.4K | 2.8% | 4 | | May 2026 | Hi vis workwear | 2.4K | 2.7% | 4 | | Jun 2026 | Hi vis workwear | 2.4K | 3.2% | 4 | | Jul 2026 | Hi vis workwear | 2.4K | 3.7% | 4 | | Aug 2026 | Hi vis workwear | 2.4K | 3.1% | 4 | | Sep 2026 | Hi vis workwear | — | — | — | | Oct 2025 | Telehandlers | 2.9K | 4% | 6 | | Nov 2025 | Telehandlers | 2.9K | 4.5% | 6 | | Dec 2025 | Telehandlers | 2.4K | 4% | 6 | | Jan 2026 | Telehandlers | 2.4K | 3.5% | 6 | | Feb 2026 | Telehandlers | 2.4K | 3.8% | 6 | | Mar 2026 | Telehandlers | 2.9K | 4.5% | 6 | | Apr 2026 | Telehandlers | 2.4K | 3.8% | 6 | | May 2026 | Telehandlers | 2.4K | 3.8% | 6 | | Jun 2026 | Telehandlers | 2.4K | 3.9% | 6 | | Jul 2026 | Telehandlers | 2.4K | 4% | 6 | | Aug 2026 | Telehandlers | 2.4K | 3.9% | 6 | | Sep 2026 | Telehandlers | — | — | — | ## How is Caterpillar measured? Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cat digger” ## Which safety boots compete with Caterpillar? - [Dr. Martens](/demand/global-en/brands/dr-martens): Head-to-head: /demand/global-en/compare/caterpillar-vs-dr-martens - [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/caterpillar-vs-red-wing - [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-caterpillar - [Steel Blue](/demand/global-en/brands/steel-blue): Head-to-head: /demand/global-en/compare/caterpillar-vs-steel-blue - [Timberland PRO](/demand/global-en/brands/timberland-pro): Head-to-head: /demand/global-en/compare/caterpillar-vs-timberland-pro ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Caterpillar: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/caterpillar This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/caterpillar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.