---
title: "Cat & Jack: search popularity worldwide"
description: "Cat & Jack is Target’s children’s clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cat-and-jack"
publisher: "Brandwave"
---

# Cat & Jack: search popularity worldwide

Cat & Jack is Target’s children’s clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cat & Jack
- **Owned by**: Target
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among kids clothing brands**: 0.91%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids clothing brands | 10 | 0.91% | 40.5K |

- [Kids clothing brands](/demand/global-en/categories/kids-clothing-brands)

## Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cat & Jack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cat & Jack is the fifth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Carter's | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Old Navy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Hanna Andersson | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Primary | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cat & Jack | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gap Kids | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tea Collection | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mini Boden | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Janie and Jack | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Petit Bateau | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| JoJo Maman Bébé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| OshKosh B’gosh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polarn O. Pyret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Frugi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kids clothing brands

- Asked ChatGPT "Which kids clothing brand should I buy?": 1. Cat & Jack, 2. Carter's, 3. Old Navy, 4. Hanna Andersson, 5. Gap Kids
- Asked ChatGPT "What are the best kids clothing brands?": 1. Carter's, 2. Primary, 3. Hanna Andersson, 4. Gap Kids, 5. Old Navy, 6. Tea Collection, 7. Patagonia, 8. Cat & Jack, 9. Mini Boden, 10. Janie and Jack
- Asked ChatGPT "What's the best kids clothing brand for clothes that last?": 1. Hanna Andersson, 2. Primary, 3. Patagonia, 4. Old Navy
- Searched Google, AI Overview "kids clothes": 1. Old Navy
- Searched Google, AI Overview "toddler clothes": 1. Old Navy, 2. Carter's, 3. Cat & Jack

Not named in any answer: Petit Bateau, JoJo Maman Bébé, OshKosh B’gosh, Polarn O. Pyret and Frugi.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## How has branded search demand for Cat & Jack changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Cat & Jack worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Cat & Jack’s share of searches among kids clothing brands worldwide held steady, from 0.86% to 0.91%.

## How did search popularity change for kids clothing brands worldwide in September 2026?

- In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
- In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.
- In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%.
- In September 2026, Petit Bateau lost share of searches among kids clothing brands worldwide, from 11.3% to 10.1%.
- In September 2026, JoJo Maman Bébé lost share of searches among kids clothing brands worldwide, from 3.6% to 2.5%.
- In September 2026, Polarn O. Pyret lost share of searches among kids clothing brands worldwide, from 2.3% to 1.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids clothing brands | 40.5K | 0.86% | 10 |
| Nov 2025 | Kids clothing brands | 49.5K | 0.85% | 10 |
| Dec 2025 | Kids clothing brands | 40.5K | 0.89% | 11 |
| Jan 2026 | Kids clothing brands | 33.1K | 0.81% | 11 |
| Feb 2026 | Kids clothing brands | 33.1K | 0.91% | 10 |
| Mar 2026 | Kids clothing brands | 40.5K | 1% | 10 |
| Apr 2026 | Kids clothing brands | 33.1K | 0.89% | 11 |
| May 2026 | Kids clothing brands | 33.1K | 0.86% | 10 |
| Jun 2026 | Kids clothing brands | 33.1K | 1% | 10 |
| Jul 2026 | Kids clothing brands | 49.5K | 1.4% | 10 |
| Aug 2026 | Kids clothing brands | 49.5K | 1.2% | 10 |
| Sep 2026 | Kids clothing brands | 40.5K | 0.91% | 10 |

## How are Cat & Jack’s branded searches counted?

Brandwave collects information about searches that people make online using Cat & Jack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cat and jack”

## Which kids clothing brands compete with Cat & Jack?

- [Carter's](/demand/global-en/brands/carters-baby)
- [Petit Bateau](/demand/global-en/brands/petit-bateau)
- [Janie and Jack](/demand/global-en/brands/janie-and-jack)
- [Gap Kids](/demand/global-en/brands/gap-kids)
- [Hanna Andersson](/demand/global-en/brands/hanna-andersson)
- [JoJo Maman Bébé](/demand/global-en/brands/jojo-maman-bebe)
- [Mini Boden](/demand/global-en/brands/mini-boden): Head-to-head: /demand/global-en/compare/cat-and-jack-vs-mini-boden
- [OshKosh B’gosh](/demand/global-en/brands/oshkosh-bgosh): Head-to-head: /demand/global-en/compare/cat-and-jack-vs-oshkosh-bgosh
- [Polarn O. Pyret](/demand/global-en/brands/polarn-o-pyret): Head-to-head: /demand/global-en/compare/cat-and-jack-vs-polarn-o-pyret
- [Frugi](/demand/global-en/brands/frugi): Head-to-head: /demand/global-en/compare/cat-and-jack-vs-frugi
- [Old Navy](/demand/global-en/brands/old-navy): Head-to-head: /demand/global-en/compare/cat-and-jack-vs-old-navy
- [Tea Collection](/demand/global-en/brands/tea-collection)
- [Patagonia](/demand/global-en/brands/patagonia)
- [Primary](/demand/global-en/brands/primary-kids)

## Who owns Cat & Jack?

Cat & Jack is owned by Target. Brandwave also tracks Auden, owned by the same company, worldwide.

- [Target](/demand/global-en/companies/target): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Cat & Jack?

Cat & Jack is owned by Target. Brandwave also tracks Auden, owned by the same company, worldwide.

## Cite this page

Brandwave. "Cat & Jack: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cat-and-jack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cat-and-jack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
