---
title: "Casper: search popularity and Share of Search worldwide"
description: "Casper offers mattress products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/casper"
publisher: "Brandwave"
---

# Casper: search popularity and Share of Search worldwide

Casper offers mattress products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Casper
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among mattress brands**: 9.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mattress brands | 4 | 9.9% | 106K |

- [Mattress brands](/demand/global-en/categories/mattress-brands)

## How has branded search demand for Casper changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Casper worldwide rose from 90.3K to 106K.
- Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide decreased from 10.5% to 9.9%.
- Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide peaked at 12.2% in December 2025 and was lowest at 8.1% in February 2026.

## How did search popularity change for mattress brands worldwide in August 2026?

- In August 2026, Purple gained estimated Share of Search among mattress brands worldwide, from 29.6% to 32.3%.
- In August 2026, Nectar Sleep lost estimated Share of Search among mattress brands worldwide, from 24.2% to 22.3%.
- In August 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 10.7% to 9.9%.
- Estimated monthly branded searches for Brooklyn Bedding worldwide rose 54.1% over 11 measured months, from 39.8K to 61.4K in August 2026.
- Estimated monthly branded searches for Saatva worldwide rose 42.3% over 11 measured months, from 225K to 320K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mattress brands | 90.3K | 10.5% | 4 |
| Nov 2025 | Mattress brands | 130K | 10.6% | 4 |
| Dec 2025 | Mattress brands | 107K | 12.2% | 4 |
| Jan 2026 | Mattress brands | 108K | 11.3% | 4 |
| Feb 2026 | Mattress brands | 89K | 8.1% | 4 |
| Mar 2026 | Mattress brands | 88.1K | 8.4% | 4 |
| Apr 2026 | Mattress brands | 105K | 10.3% | 4 |
| May 2026 | Mattress brands | 106K | 8.4% | 4 |
| Jun 2026 | Mattress brands | 103K | 10.8% | 4 |
| Jul 2026 | Mattress brands | 105K | 10.7% | 4 |
| Aug 2026 | Mattress brands | 106K | 9.9% | 4 |
| Sep 2026 | Mattress brands | — | — | — |

## How is Casper measured?

Brandwave collects information about searches that people make online using Casper’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bed casper”
- “casper com”
- “casper dream”
- “casper dream max”
- “casper mattress”
- “casper one”
- “casper snow”
- “casper snow max”

## Which mattress brands compete with Casper?

- [Purple](/demand/global-en/brands/purple-mattress): Head-to-head: /demand/global-en/compare/casper-vs-purple-mattress
- [Saatva](/demand/global-en/brands/saatva): Head-to-head: /demand/global-en/compare/casper-vs-saatva
- [Nectar Sleep](/demand/global-en/brands/nectar-sleep): Head-to-head: /demand/global-en/compare/casper-vs-nectar-sleep
- [Brooklyn Bedding](/demand/global-en/brands/brooklyn-bedding): Head-to-head: /demand/global-en/compare/brooklyn-bedding-vs-casper

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Casper: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/casper

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/casper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.