--- title: "Casio: search popularity and Share of Search worldwide" description: "Casio is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/casio" publisher: "Brandwave" --- # Casio: search popularity and Share of Search worldwide Casio is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Casio - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among digital pianos**: 39.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital pianos | 2 | 39.3% | 2.7M | | Label makers | 1 | 65.8% | 2.7M | - [Digital pianos](/demand/global-en/categories/digital-pianos) - [Label makers](/demand/global-en/categories/label-makers) ## How has branded search demand for Casio changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Casio worldwide held steady at 2.7M. - Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital pianos worldwide peaked at 44.1% in November 2025 and was lowest at 30.4% in March 2026. - Across the 11 months ending August 2026, Casio’s estimated Share of Search among label makers worldwide decreased from 66.5% to 65.8%. - Across the 11 months ending August 2026, Casio’s estimated Share of Search among label makers worldwide peaked at 70.5% in November 2025 and was lowest at 58.4% in January 2026. ## How did search popularity change for digital pianos worldwide in August 2026? - In August 2026, Casio gained estimated Share of Search among digital pianos worldwide, from 34.7% to 39.3%. - In August 2026, Yamaha lost estimated Share of Search among digital pianos worldwide, from 63.4% to 58.6%. - Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026. ## How did search popularity change for label makers worldwide in August 2026? - In August 2026, Casio gained estimated Share of Search among label makers worldwide, from 61.7% to 65.8%. - In August 2026, Epson lost estimated Share of Search among label makers worldwide, from 30.1% to 27%. - In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%. - Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026. - Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Digital pianos | 2.7M | 39.4% | 2 | | Nov 2025 | Digital pianos | 3.4M | 44.1% | 2 | | Dec 2025 | Digital pianos | 2.7M | 39.3% | 2 | | Jan 2026 | Digital pianos | 2.2M | 34.6% | 2 | | Feb 2026 | Digital pianos | 2.2M | 34.7% | 2 | | Mar 2026 | Digital pianos | 2.2M | 30.4% | 2 | | Apr 2026 | Digital pianos | 2.2M | 34.7% | 2 | | May 2026 | Digital pianos | 2.2M | 34.7% | 2 | | Jun 2026 | Digital pianos | 2.2M | 34.8% | 2 | | Jul 2026 | Digital pianos | 2.2M | 34.7% | 2 | | Aug 2026 | Digital pianos | 2.7M | 39.3% | 2 | | Sep 2026 | Digital pianos | — | — | — | | Oct 2025 | Label makers | 2.7M | 66.5% | 1 | | Nov 2025 | Label makers | 3.4M | 70.5% | 1 | | Dec 2025 | Label makers | 2.7M | 67.1% | 1 | | Jan 2026 | Label makers | 2.2M | 58.4% | 1 | | Feb 2026 | Label makers | 2.2M | 63.2% | 1 | | Mar 2026 | Label makers | 2.2M | 62.8% | 1 | | Apr 2026 | Label makers | 2.2M | 63.1% | 1 | | May 2026 | Label makers | 2.2M | 63.2% | 1 | | Jun 2026 | Label makers | 2.2M | 62.6% | 1 | | Jul 2026 | Label makers | 2.2M | 61.7% | 1 | | Aug 2026 | Label makers | 2.7M | 65.8% | 1 | | Sep 2026 | Label makers | — | — | — | ## How is Casio measured? Brandwave collects information about searches that people make online using Casio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “casio” ## Which digital pianos compete with Casio? - [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/casio-vs-yamaha - [Korg](/demand/global-en/brands/korg): Head-to-head: /demand/global-en/compare/casio-vs-korg - [Roland](/demand/global-en/brands/roland): Head-to-head: /demand/global-en/compare/casio-vs-roland - [Nord](/demand/global-en/brands/nord-keyboards): Head-to-head: /demand/global-en/compare/casio-vs-nord-keyboards - [Kawai](/demand/global-en/brands/kawai): Head-to-head: /demand/global-en/compare/casio-vs-kawai ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Casio: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/casio This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/casio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.