--- title: "Case IH: search popularity worldwide" description: "Case IH makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/case-ih" publisher: "Brandwave" --- # Case IH: search popularity worldwide Case IH makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Case IH - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tractor brands**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tractor brands | 6 | 4.4% | 131K | | Farm machinery brands | 4 | 6.7% | 131K | - [Tractor brands](/demand/global-en/categories/tractor-brands) - [Farm machinery brands](/demand/global-en/categories/farm-machinery-brands) ## How has branded search demand for Case IH changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Case IH worldwide fell from 188K to 131K. - Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide decreased from 6% to 4.4%. - Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands worldwide peaked at 7.3% in November 2025 and was lowest at 4.4% in August 2026. - Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide decreased from 8.4% to 6.7%. - Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide peaked at 10.4% in November 2025 and was lowest at 6.4% in June 2026. ## How did search popularity change for tractor brands worldwide in August 2026? - In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 23.4% to 27.9%. - In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 7% to 5.6%. - In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 4.7% to 3.7%. - In August 2026, John Deere lost estimated Share of Search among tractor brands worldwide, from 34.9% to 34%. - In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 12.6% to 11.9%. - Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in August 2026. ## How did search popularity change for farm machinery brands worldwide in August 2026? - In August 2026, John Deere gained estimated Share of Search among farm machinery brands worldwide, from 50.1% to 51%. - In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 6.8% to 5.6%. - In August 2026, Case IH rose from 5th to 4th among farm machinery brands worldwide. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for New Holland worldwide fell 18.2% over 11 measured months, from 429K to 351K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tractor brands | 188K | 6% | 6 | | Nov 2025 | Tractor brands | 227K | 7.3% | 6 | | Dec 2025 | Tractor brands | 189K | 6.1% | 6 | | Jan 2026 | Tractor brands | 156K | 5.1% | 6 | | Feb 2026 | Tractor brands | 156K | 5.2% | 6 | | Mar 2026 | Tractor brands | 156K | 5% | 6 | | Apr 2026 | Tractor brands | 156K | 5.1% | 6 | | May 2026 | Tractor brands | 158K | 5.1% | 6 | | Jun 2026 | Tractor brands | 133K | 4.6% | 6 | | Jul 2026 | Tractor brands | 131K | 4.6% | 7 | | Aug 2026 | Tractor brands | 131K | 4.4% | 6 | | Sep 2026 | Tractor brands | — | — | — | | Oct 2025 | Farm machinery brands | 188K | 8.4% | 4 | | Nov 2025 | Farm machinery brands | 227K | 10.4% | 4 | | Dec 2025 | Farm machinery brands | 189K | 9% | 4 | | Jan 2026 | Farm machinery brands | 156K | 7.6% | 4 | | Feb 2026 | Farm machinery brands | 156K | 7.9% | 4 | | Mar 2026 | Farm machinery brands | 156K | 7.5% | 4 | | Apr 2026 | Farm machinery brands | 156K | 7.5% | 4 | | May 2026 | Farm machinery brands | 158K | 7.6% | 4 | | Jun 2026 | Farm machinery brands | 133K | 6.4% | 4 | | Jul 2026 | Farm machinery brands | 131K | 6.6% | 5 | | Aug 2026 | Farm machinery brands | 131K | 6.7% | 4 | | Sep 2026 | Farm machinery brands | — | — | — | ## How is Case IH measured? Brandwave collects information about searches that people make online using Case IH’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “case ih” - “case ih tractors” - “caseih” ## Which tractor brands compete with Case IH? - [John Deere](/demand/global-en/brands/john-deere) - [Massey Ferguson](/demand/global-en/brands/massey-ferguson): Head-to-head: /demand/global-en/compare/case-ih-vs-massey-ferguson - [Kubota](/demand/global-en/brands/kubota): Head-to-head: /demand/global-en/compare/case-ih-vs-kubota - [New Holland](/demand/global-en/brands/new-holland): Head-to-head: /demand/global-en/compare/case-ih-vs-new-holland - [Fendt](/demand/global-en/brands/fendt): Head-to-head: /demand/global-en/compare/case-ih-vs-fendt - [CLAAS](/demand/global-en/brands/claas): Head-to-head: /demand/global-en/compare/case-ih-vs-claas ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Case IH: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/case-ih This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/case-ih. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.