---
title: "Cascade: search popularity and Share of Search worldwide"
description: "Cascade is dishwashing detergent brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cascade"
publisher: "Brandwave"
---

# Cascade: search popularity and Share of Search worldwide

Cascade is dishwashing detergent brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cascade
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dishwashing detergent brands**: 33%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwashing detergent brands | 2 | 33% | 550K |

- [Dishwashing detergent brands](/demand/global-en/categories/dishwashing-detergent-brands)

## How has branded search demand for Cascade changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cascade worldwide rose from 368K to 550K.
- Across the 11 months ending August 2026, Cascade’s estimated Share of Search among dishwashing detergent brands worldwide increased from 24.7% to 33%.

## How did search popularity change for dishwashing detergent brands worldwide in August 2026?

- In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%.
- In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%.
- Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026.
- Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwashing detergent brands | 368K | 24.7% | 2 |
| Nov 2025 | Dishwashing detergent brands | 368K | 24.7% | 2 |
| Dec 2025 | Dishwashing detergent brands | 368K | 25% | 2 |
| Jan 2026 | Dishwashing detergent brands | 450K | 28.6% | 2 |
| Feb 2026 | Dishwashing detergent brands | 368K | 25% | 2 |
| Mar 2026 | Dishwashing detergent brands | 368K | 24.7% | 2 |
| Apr 2026 | Dishwashing detergent brands | 450K | 28.7% | 2 |
| May 2026 | Dishwashing detergent brands | 450K | 32.4% | 2 |
| Jun 2026 | Dishwashing detergent brands | 450K | 32.4% | 2 |
| Jul 2026 | Dishwashing detergent brands | 550K | 32.6% | 2 |
| Aug 2026 | Dishwashing detergent brands | 550K | 33% | 2 |
| Sep 2026 | Dishwashing detergent brands | — | — | — |

## How is Cascade measured?

Brandwave collects information about searches that people make online using Cascade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cascade”

## Which dishwashing detergent brands compete with Cascade?

- [Dawn](/demand/global-en/brands/dawn): Head-to-head: /demand/global-en/compare/cascade-vs-dawn
- [Palmolive](/demand/global-en/brands/palmolive): Head-to-head: /demand/global-en/compare/cascade-vs-palmolive
- [Finish](/demand/global-en/brands/finish-dishwashing): Head-to-head: /demand/global-en/compare/cascade-vs-finish-dishwashing
- [Sunlight](/demand/global-en/brands/sunlight): Head-to-head: /demand/global-en/compare/cascade-vs-sunlight
- [Fairy](/demand/global-en/brands/fairy): Head-to-head: /demand/global-en/compare/cascade-vs-fairy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cascade: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cascade

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cascade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.