--- title: "Carpano: search popularity worldwide" description: "Carpano is an Italian vermouth maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/carpano" publisher: "Brandwave" --- # Carpano: search popularity worldwide Carpano is an Italian vermouth maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Carpano - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among vermouth brands**: 11.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vermouth brands | 3 | 11.5% | 26.2K | - [Vermouth brands](/demand/global-en/categories/vermouth-brands) ## Top vermouth brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carpano appeared in all five answers. Carpano is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carpano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cocchi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dolin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martini | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Noilly Prat | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cinzano | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Lillet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about vermouth brands - Asked ChatGPT "Which vermouth should I buy?": 1. Dolin, 2. Cocchi, 3. Carpano, 4. Martini - Asked ChatGPT "What are the best vermouth brands?": 1. Carpano, 2. Dolin, 3. Cocchi, 4. Noilly Prat, 5. Martini, 6. Cinzano - Asked ChatGPT "What's the best sweet vermouth for a Negroni?": 1. Cocchi, 2. Carpano, 3. Dolin - Searched Google, AI Overview "sweet vermouth": 1. Carpano, 2. Cocchi, 3. Martini, 4. Dolin - Searched Google, AI Overview "vermouth brands": 1. Martini, 2. Noilly Prat, 3. Carpano, 4. Cocchi, 5. Dolin, 6. Cinzano, 7. Lillet Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Carpano changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Carpano worldwide fell from 28K to 26.2K. - Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide increased from 9.1% to 11.5%. - Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide peaked at 11.5% in September 2026 and was lowest at 6.8% in July 2026. ## How did search popularity change for vermouth brands worldwide in September 2026? - In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%. - In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%. - In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%. - In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%. - In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%. - Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vermouth brands | 28K | 9.1% | 3 | | Nov 2025 | Vermouth brands | 28K | 8.8% | 3 | | Dec 2025 | Vermouth brands | 34.3K | 7.4% | 3 | | Jan 2026 | Vermouth brands | 26.2K | 8.5% | 3 | | Feb 2026 | Vermouth brands | 26.2K | 10.2% | 3 | | Mar 2026 | Vermouth brands | 26.2K | 9.9% | 3 | | Apr 2026 | Vermouth brands | 26.2K | 8.8% | 3 | | May 2026 | Vermouth brands | 28K | 8.1% | 3 | | Jun 2026 | Vermouth brands | 22.9K | 7.8% | 3 | | Jul 2026 | Vermouth brands | 22.9K | 6.8% | 3 | | Aug 2026 | Vermouth brands | 26.2K | 8.8% | 3 | | Sep 2026 | Vermouth brands | 26.2K | 11.5% | 3 | ## How are Carpano’s branded searches counted? Brandwave collects information about searches that people make online using Carpano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “carpano antica” - “punt e mes” ## Which vermouth brands compete with Carpano? - [Lillet](/demand/global-en/brands/lillet): Head-to-head: /demand/global-en/compare/carpano-vs-lillet - [Noilly Prat](/demand/global-en/brands/noilly-prat): Head-to-head: /demand/global-en/compare/carpano-vs-noilly-prat - [Martini](/demand/global-en/brands/martini): Head-to-head: /demand/global-en/compare/carpano-vs-martini - [Cinzano](/demand/global-en/brands/cinzano): Head-to-head: /demand/global-en/compare/carpano-vs-cinzano - [Cocchi](/demand/global-en/brands/cocchi): Head-to-head: /demand/global-en/compare/carpano-vs-cocchi - [Dolin](/demand/global-en/brands/dolin) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Carpano: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/carpano This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/carpano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.